Archives December 2024

Momentoom, a fast-growing provider of iGaming solutions, is excited to announce its latest integration with Alea, one of the leading casino game aggregators in the industry. This collaboration provides Momentoom’s partners access to an extensive library of premium casino games from the best content providers worldwide.

Alea is renowned for its innovative approach to casino game aggregation, offering a diverse selection of games that cater to a wide range of player preferences. From classic slots to modern video games, Alea’s portfolio ensures operators can provide an engaging and memorable gaming experience.

With this integration, Momentoom reinforces its commitment to delivering high-quality solutions that empower operators to stand out in a competitive market. By combining Alea’s vast game selection with Momentoom’s advanced Turnkey and API offerings, operators can now access a seamless, scalable platform designed to drive player satisfaction and revenue growth.

Artyom Dovlatyan, CPO of Momentoom, commented:
“This partnership with Alea is another step in our mission to offer our clients access to the best tools and content the industry has to offer. By integrating Alea’s exceptional game library, we’re ensuring our partners have everything they need to provide their players with an unparalleled gaming experience.”

Momentoom remains dedicated to growing its portfolio of partnerships with industry-leading providers, delivering innovative solutions that meet the evolving demands of operators worldwide.

Momentoom, a leading provider of online casino games, has recently announced a partnership with Alea casino game aggregator to enhance content variety for players. This collaboration will bring a wide range of new and exciting games to Momentoom’s platform, providing players with even more options to choose from.

Alea casino game aggregator is known for its extensive library of high-quality games from top software providers in the industry. By partnering with Momentoom, they will be able to offer their games to a larger audience and expand their reach in the online casino market.

The partnership between Momentoom and Alea casino game aggregator is a win-win for both companies and for players. Momentoom will benefit from access to a diverse selection of games that will attract new players and keep existing ones engaged. Alea casino game aggregator, on the other hand, will be able to showcase their games to a wider audience and increase their visibility in the competitive online casino industry.

Players can look forward to a variety of new games being added to Momentoom’s platform, including popular titles from top software providers such as NetEnt, Microgaming, and Play’n GO. With this partnership, Momentoom aims to provide players with an unparalleled gaming experience that is both entertaining and rewarding.

In addition to offering a wider selection of games, Momentoom and Alea casino game aggregator will also work together to ensure that players have access to the latest features and innovations in online gaming. This includes mobile compatibility, live dealer games, and progressive jackpots, among others.

Overall, the partnership between Momentoom and Alea casino game aggregator is set to enhance the content variety available to players and elevate the overall gaming experience on Momentoom’s platform. Players can expect to see new and exciting games added regularly, ensuring that there is always something fresh and engaging to enjoy.

William Hill has announced the signing of Keith Donoghue as a horse racing ambassador. Donoghue, who’s forged himself into a top-class jockey with Cheltenham Festival victories aboard Tiger Roll, Delta Work and Limerick Lace in recent years, joins William Hill’s roster of ambassadors alongside trainer Gavin Cromwell, broadcaster Jane Mangan, top ex-jockeys Sir AP McCoy and Barry Geraghty amongst others.

The leading jockey will provide regular content to William Hill’s punters, previewing rides and giving his thoughts on the latest key racing stories in a regular column on https://news.williamhill.com/. Donoghue will also be involved in exclusive video content for the William Hill social media channels.

William Hill’s latest ambassador has an exciting weekend ahead on the track too, with a host of promising rides at Cheltenham’s December Meeting as number one jockey to fellow William Hill ambassador Gavin Cromwell, including Stumptown in the Cross Country and exciting juvenile hurdler Total Look.

Andrew McCleave, Head of Marketing at William Hill Ireland, said:“We are delighted to have Keith Donoghue join our stable of ambassadors at William Hill. Keith is a phenomenal jockey, and we can’t wait to see what the festival season has in store for him this year.

“As lead jockey for fellow William Hill ambassador Gavin Cromwell, he has some great opportunities ahead of him and we’ll be there to share exclusive updates, behind the scenes interviews and more across all our social content channels.”

Check out Donoghue’s first William Hill blog on his Friday and Saturday Cheltenham rides later today here: https://news.williamhill.com/

Keith Donoghue, a well-known figure in the world of horse racing, has recently been appointed as the new ambassador for William Hill, one of the leading betting and gaming companies in the UK. This partnership marks an exciting new chapter for both Donoghue and William Hill, as they aim to bring their expertise and passion for horse racing to a wider audience.

Donoghue, who hails from Ireland, has made a name for himself as a talented jockey with an impressive track record of wins in some of the most prestigious races in the sport. His skill and dedication to his craft have earned him a loyal following of fans and admirers, making him a natural choice for the role of ambassador for William Hill.

As the new ambassador, Donoghue will be working closely with William Hill to promote their horse racing offerings and engage with fans through a variety of channels, including social media, events, and promotional activities. He will also be providing expert insights and analysis on upcoming races, helping punters make informed betting decisions.

In a statement announcing the partnership, Donoghue expressed his excitement about working with William Hill and the opportunity to share his passion for horse racing with a wider audience. He emphasized the importance of responsible gambling and encouraged fans to enjoy the sport in a safe and enjoyable manner.

William Hill also expressed their enthusiasm for the partnership, highlighting Donoghue’s expertise and credibility in the world of horse racing as valuable assets to their brand. They are confident that his involvement will help strengthen their position as a leading provider of horse racing betting services.

Overall, the appointment of Keith Donoghue as the new ambassador for William Hill is a significant development for both parties. It represents a strategic move to leverage Donoghue’s expertise and popularity in the world of horse racing to enhance the betting experience for fans and customers. With his guidance and insights, punters can look forward to a more engaging and rewarding betting experience with William Hill.

Introduction of the latest Australian online pokies insights and trends, heard right at SiGMA Europe Summit in Malta by the PokiesMAN team. 

SiGMA Europe 2024 occurred in Malta, 11–14 November 2024! As the largest SiGMA event yet, it drew 27,000+ attendees across iGaming, affiliate marketing, plus technology industries. The 10th anniversary of SiGMA Europe featured major exhibitions and united key global figures exchanging insights, learning from experts, as well as exploring business growth opportunities. Notable attendees from PokiesMAN included Amelia Smith (Trends Data Analyst) and Liam Taylor (SEO Content Strategist). Both joined the iGB L!VE Conference in 2024, setting high expectations for ongoing developments in online pokies in Australia.

What is PokiesMAN?

PokiesMAN as a online pokies hub serves players with over 100 free demos, with free play no download mode and in-game bonuses. The site delivers expert reviews, game analyses, as well as trends, helping users make informed choices. Featuring top-rated titles like Dragon Link, Lightning Link, and 5 Dragons from trusted game developers, PokiesMAN ensures quality gaming with robust licensing and security standards.

Team Goals at SiGMA Europe 2024?

Amelia and Liam aimed to engage industry leaders, share pokies insights, as well as discover strategies enhancing PokiesMAN. Networking and expert learning helped them stay competitive. Their focus included gamification, AI-driven content, plus emerging game development features. Their attendance was pivotal in shaping PokiesMAN’s innovation for Australia’s growing gambling community.

All the Australian online pokies industry secrets revealed, gathered from Summit

At SiGMA Europe 2024 in Valletta, Malta, the PokiesMAN team uncovered key insights shaping the future of online Aussie pokies. Highlights included the role of AI in enhancing user experiences and boosting retention by 30%. Blockchain and NFTs were identified as transformative technologies, with mainstream adoption expected by 2025. Discussions also highlighted evolving regulations and the integration of live dealers into gambling machines, which could increase session lengths by 20%. These developments present both challenges and opportunities for operators and gamblers alike.

Australia’s best online pokies will be even better with AI integration.

At SiGMA Europe 2024, AI dominated discussions on gambling’s future. Experts, operators, as well as developers highlighted its transformative impact on online pokies. Throughout the conference, AI was seen as a key to revolutionising the industry. It enhances gameplay, boosts security, plus personalising the gambling experience. Dr Sarah Mitchell, Chief AI Strategist at NexaGaming, emphasised AI’s role in analysing gambler behaviour and tailoring personalised experiences, which research shows can increase player retention by 30%.

AI’s ability to enhance security through advanced fraud detection, reducing risks by 25%, was discussed by Liam Taylor as crucial for ensuring safer gambling environments. Developers are also increasingly relying on AI to streamline game development, with 70% expecting full AI integration in their processes by 2026. This signals an exciting future where AI will play a pivotal role in shaping the Australian pokie machines online experience. Amelia Smith, PokiesMAN’s Trends Data Analyst, explored AI’s potential in customising gameplay. AI uses gambler behaviour data to create engaging experiences, boosting retention. Platforms adopting AI report a 30% increase in retention, underlining its growing importance.

• iGaming Experts Expectations: PokiesMAN predicted AI would focus on personalisation, tailoring game suggestions and promotions based on behaviour. Security improvements through efficient fraud detection were also expected.
• Reality: AI delivers on personalisation by customising game offerings plus promotions for Australian gamblers. Its fraud detection role exceeded predictions, cutting fraud by 25% plus enhancing security. AI proves essential for boosting engagement and platform integrity, aligning with expectations.

Best Aussie online pokies influencers are closer than we all think.

Operators of online casinos in Australia plan collaborations with Twitch and YouTube casino streamers, introducing a shared betting pool concept. Wins are shared between streamers plus contributing fans, merging entertainment with gambling in innovative ways. Fans gain deeper connections through direct involvement in outcomes. Popular games like Lightning Link, offering AUD 500,000 jackpots, and 5 Dragons, known for bonuses and free spins, elevate excitement further.

Liam Taylor highlighted the potential of this collaboration. This bridges entertainment as well as gambling, creating dynamic experiences. Fans feel part of the action, boosting engagement plus reshaping pokies culture. This model amplifies game visibility, driving participation. Sharing wins fosters community, increasing retention and sustaining play. This development offers fresh, interactive possibilities, redefining how Australians experience pokies.

The total dominance of mobile pokies remains unbeaten. 

Australia’s mobile pokies market is growing rapidly, with 60%+ of gamblers preferring smartphones and tablets. Convenient access to diverse games drives adoption, pushing operators to optimise mobile gaming experiences. At SiGMA Europe, operators highlighted plans for Web3 integration, leveraging blockchain to deliver decentralised features, secure transactions, and enhanced user data control. This promises a transparent, seamless mobile gambling experience.

Innovative Megaways™ pokies will increase in number.

Representatives from Big Time Gaming, a leading software developer, were present at the SiGMA conference and confirmed their plans to expand pokies featuring Megaways™. Megaways™ is a sought-after mechanic offering up to 117,649 ways to win. This dynamic reel system boosts payout potential, surpassing traditional fixed paylines. Megaways™ thrills gamblers with variable reel sizes plus ever-changing win combinations. Unlike fixed paylines, this mechanic keeps spins unpredictable as well as rewards bigger, fueling rapid popularity.

For Australian gambling, this trend signals interactive, exciting gaming shifts. With wider developer adoption, Megaways™ releases will multiply, elevating options for gamblers nationwide. Industry forecasts indicate that Megaways™ pokies could account for over 40% of new game releases by 2025. This could be driven by their ability to boost gambler engagement and operator revenue. Incorporating branded themes and progressive jackpots in Megaways™ titles is also expected to attract a broader audience.

Focus on responsible pokies gambling tools to form players’ trustworthiness.

SiGMA Europe Summit highlighted responsible gambling tools, reinforcing industry trust. Discussions centered on time limits, self-exclusion, as well as spending caps aiding habit management. Offering these features fosters safer environments, strengthening platform trustworthiness. B2B & B2C auctions featured items like Bronze Lady, which sold for €65,000. The event combined business, networking, and leisure, offering sports events and wellness activities​.

This summit attendees examined stricter regulations reshaping Australia’s gambling market. Measures like advertising restrictions plus consumer protection tools aim to promote responsible gaming. Experts predict a 10% drop in gambling ads within two years, driven by these changes.

Time limits cap session durations, self-exclusion enables temporary site restrictions, and spending limits curb budget excesses. These align with regional regulations and promote responsible gambling practices. Reality checks notify gamblers of session durations, plus loss limits restrict monetary losses, enhancing safety. Such tools are better described in the trustworthy guide, and they shape behaviours while securing compliance.

• PokiesMAN Expectations: Sites should feature robust tools like time limits, loss caps, plus self-exclusion. Operators must prioritise transparency.
• Reality: Some sites lack comprehensive tools like loss caps, limiting trust-building efforts. Though progress exists, gaps remain in managing gambling habits effectively.

Pokies with blockchain and NFT are coming soon.

SiGMA Europe Summit showcased casinos’ plans to integrate blockchain and NFTs into online Australian pokies, marking a key industry shift. These technologies promise enhanced transparency, secure transactions, and unique digital assets for Australian gamblers. Blockchain ensures decentralised transaction tracking, securing data while cutting intermediaries. Benefits include faster withdrawals as well as streamlined payments. NFTs introduce unique gaming assets like collectibles and bonuses, elevating gameplay beyond traditional limits.

NFTs unlock exclusive rewards, limited-edition items, or special features, creating new gamification layers. These assets, tradable or sellable in online marketplaces, align with Play-to-Earn (P2E) trends, reshaping pokies engagement. Blockchain-powered pokies enable gamblers to own digital assets. NFTs ensure secure tracking of game history as well as winnings.

PokiesMAN Team Observations:

• Blockchain boosts transparency, offering secure, efficient systems.
• NFTs add interactive value, driving loyalty as well as frequent play.

For Australian gamblers, blockchain and NFTs deliver security, transparency, plus innovative ways to win and collect. These technologies redefine titles, fostering stronger gambler-platform connections. Integrating live dealers into pokie machines was another hot topic at this summit. Experts noted this hybrid model could enhance immersion and attract more gamblers.

Trials in Australia are expected by 2025, with live interaction projected to boost session lengths by 20%. Game design innovations focus on immersive graphics plus storytelling. Developers are integrating AR & VR, appealing to tech-savvy gamblers. AR-enabled pokies are expected on 20% of platforms by 2026, meeting demand for interactive features.

iGB L!VE Amsterdam vs SiGMA Europe Summit comparison: what’s better for pokies development? 

iGB L!VE Amsterdam and SiGMA Europe Summit are premier conferences shaping online gambling. Both influence the best Australian online pokies industry development through insights on innovation, regulation, and market trends. At iGB L!VE, Liam Taylor and Amelia Smith engaged with industry leaders, exploring unique perspectives and top industry chips with insights that were shared right after the event. SiGMA leaned heavily on tech advancements, while iGB focused more on regulations as well as market strategies.

• Liam’s Viewpoint: Liam found that iGB L!VE focused on refining operational strategies and emphasising AI and gamification to improve gamblers’ engagement and retention. It also addressed regulatory challenges in Australia and responsible gambling. On the other hand, SiGMA Europe leaned more towards future technologies like AR/VR, which Liam felt were less pressing for immediate operational needs in the Australian pokies market.
• Amelia’s Perspective: Amelia saw SiGMA Europe as a hub for cutting-edge tech, particularly blockchain and NFTs, aimed at increasing transparency and offering unique rewards. These innovations could transform the Australian pokies experience. In comparison, iGB L!VE was more about improving operations and regulatory compliance, which, while necessary, lacked the bold technological direction seen at SiGMA.

Verdict: Both conferences excelled in different domains. iGB L!VE addressed regulatory alignment, aiding stability in today’s market. SiGMA charted the tech-driven future with blockchain and NFTs. Together, they complement pokies development—iGB solidifies the foundation, and SiGMA propels innovation.

⚠️PokiesMAN Team highly recommends watching the YouTube video with highlights dedicated to their SiGMA Europe 2024 journey:

The annual SiGMA Europe Summit is a highly anticipated event in the iGaming industry, bringing together professionals, experts, and enthusiasts from around the world to discuss the latest trends and developments in the sector. At the 2024 summit, the team from Pokiesman, a leading online casino and gaming platform, shared some fascinating insights and interesting facts that caught the attention of attendees.

One of the key insights shared by the Pokiesman team was the growing popularity of mobile gaming in the iGaming industry. With more and more people using smartphones and tablets to access online casinos and play their favorite games, mobile gaming has become a major driver of growth in the industry. The team highlighted the importance of optimizing games and platforms for mobile devices to provide a seamless and enjoyable gaming experience for players on the go.

Another interesting fact shared by the Pokiesman team was the increasing focus on responsible gaming practices in the industry. As awareness of problem gambling and addiction issues grows, online casinos and gaming platforms are taking steps to promote responsible gaming and protect vulnerable players. The team discussed the various tools and features that Pokiesman has implemented to help players set limits on their spending, take breaks from gaming, and seek help if needed.

In addition to these insights, the Pokiesman team also shared some exciting news about upcoming game releases and partnerships. They announced several new games that will be added to the platform in the coming months, including innovative slots, table games, and live dealer games. They also revealed plans to collaborate with leading game developers and providers to offer exclusive content and promotions to Pokiesman players.

Overall, the insights and facts shared by the Pokiesman team at the SiGMA Europe Summit 2024 underscored the company’s commitment to innovation, responsible gaming, and player satisfaction. As the iGaming industry continues to evolve and grow, it is clear that Pokiesman is at the forefront of these changes, constantly striving to provide an exceptional gaming experience for its players. Attendees left the summit impressed and excited about what the future holds for Pokiesman and the industry as a whole.

Gambling has long been a popular pastime in the UK, with a rich history dating back centuries. However, the landscape of gambling is constantly evolving, and as we look ahead to 2025, there are several key trends and developments that are likely to shape the future of gambling in the UK.

One of the most significant changes on the horizon is the continued rise of online gambling. In recent years, online gambling has become increasingly popular, with more and more people choosing to place their bets from the comfort of their own home. This trend is expected to continue in the coming years, with technological advancements making it easier than ever for people to access online gambling platforms.

Another important trend to watch in the future of gambling in the UK is the increasing focus on responsible gambling. As awareness of the potential risks associated with gambling grows, there is a growing emphasis on promoting responsible gambling practices and providing support for those who may be struggling with addiction. In 2025, we can expect to see even stricter regulations in place to ensure that gambling operators are taking the necessary steps to protect their customers.

In addition to online gambling and responsible gambling, another key trend to watch in the future of gambling in the UK is the growing popularity of mobile gambling. With more and more people using their smartphones and tablets to access the internet, mobile gambling is becoming an increasingly important part of the industry. In 2025, we can expect to see even more innovative mobile gambling apps and platforms, making it easier than ever for people to place their bets on the go.

Overall, the future of gambling in the UK for 2025 looks to be an exciting and dynamic one. With the continued rise of online and mobile gambling, as well as a growing emphasis on responsible gambling practices, there are plenty of opportunities for growth and innovation in the industry. As we look ahead to 2025, it will be interesting to see how these trends continue to shape the landscape of gambling in the UK.

Following months of excitement and build-up, the final stretch for the Ortak x B.F.T.H. Arena Awards 3.0 is here as the highly anticipated event is merely three days away. From December 12-14, industry leaders will gather under one roof at the grand InterContinental Hotel in UAE’s Ras Al Khaimah, bringing to life the ultimate blend of iGaming and Web3.

Revamped nomination list

The third edition of the successful Ortak x B.F.T.H. Arena Awards is bigger than it has ever been. The nominations list this year includes industry familiar categories such as the Best Online Casino Game, Best FTN Casino Game, Rising Star Provider and Best Innovative Gamification Feature.

On top of this, the nominations list is shifting into higher gear by being merged with Ortak themes, leading to the following new Ortak-related casino categories:

• Best Ortak Live Casino Game Category
• Best Ortak Casino Game Category
• Best Ortak Slot Game Category
• Best Ortak Crash Game Category

For the first time ever, Ortak-assigned awards have been introduced that are judged independently by the Ortak committee, based on real-life data. These include:

• Highest Value Ortak Collection
• Highest Turnover Ortak Collection
• Most Valued Ortak NFT
• Top Ortak Collector
• Best Ortak of the Year

In order to boost engagement even more, separate voting was held to reveal the Game of Public Choice. All voting processes are overseen by a third-party international auditing firm to ensure maximum transparency.

New concepts unveiled

 The unprecedented scope of Ortak x B.F.T.H. Arena Awards 3.0 opens up new opportunities for recognising and celebrating new ideas and novel concepts. The stakes are raised high as more than 160 submissions have come in from 70+ game providers.

During the event, BetConstruct Co-Founder and visionary Vigen Badalyan will share business insights on upcoming ventures and introduce new visions for the innovative Ortak platform.

Winners of the Ortak x B.F.T.H. Arena Awards 3.0 will be revealed in an epic ceremony on the 13th of December and attendees can expect a showdown unlike anything the industry has seen. All eyes are on Ras Al Khaimah for a proper send off to 2024!

Ortak x B.F.T.H. Arena Awards 3.0: Get Ready for the Countdown to Begin

The Ortak x B.F.T.H. Arena Awards 3.0 are just around the corner, and fans of the popular gaming event are gearing up for an exciting countdown to the big day. This annual event celebrates the best and brightest in the world of online gaming, bringing together players, developers, and fans from around the globe to honor the top achievements in the industry.

The Ortak x B.F.T.H. Arena Awards have become a highly anticipated event in the gaming community, with thousands of players and fans eagerly awaiting the announcement of the winners in categories such as Best Game of the Year, Best Multiplayer Game, Best Indie Game, and many more. The awards ceremony is a chance for gamers to come together and celebrate their shared love of gaming, as well as to recognize the hard work and dedication of the developers who create the games they love.

This year’s event promises to be bigger and better than ever, with a star-studded lineup of presenters, special guests, and live performances to keep fans entertained throughout the evening. The Ortak x B.F.T.H. Arena Awards 3.0 will also feature exclusive sneak peeks at upcoming games, as well as interviews with some of the biggest names in the industry.

For those who can’t attend the event in person, there will be plenty of ways to watch the awards ceremony live online, with streaming options available on popular gaming platforms and social media channels. Fans can also join in on the excitement by participating in online polls and discussions leading up to the event, sharing their predictions for the winners and rooting for their favorite games to take home the top prizes.

As the countdown to the Ortak x B.F.T.H. Arena Awards 3.0 begins, gamers everywhere are getting ready to celebrate another year of incredible gaming achievements. Whether you’re a hardcore gamer, a casual player, or just a fan of the industry, this event is sure to be a highlight of the year for anyone who loves video games. So mark your calendars, set your reminders, and get ready to join in on the excitement as we countdown to the biggest night in gaming!

Thunderkick is gearing up for the largest ICE to date in Barcelona, and we are marking the occasion by taking a bigger team than ever before! With more representatives on the ground, we are looking forward to strengthening relationships with our valued partners, as well as exploring exciting opportunities for 2025 with prospective clients.

The Thunderkick product team has been working tirelessly on our upcoming releases, including a major launch during the week of ICE. Archie O’Loggins and the Enchanted Masks, an archaeological exploration, is a fusion of popular gameplay mechanics and immersive visual elements that reaffirm our passion for creating unique, engaging content.

The new 7×7 Cluster Pays slot includes Thunderkick’s familiar Avalanche feature, where Wilds appear following winning combinations. On top of Regular Wilds, three Special Wilds amplify excitement and boost payouts. Grenade Wilds select one or two low-paying symbols and transform all into medium or high-paying symbols, while Dynamite Wilds destroy all occurrences of one low-paying icon in the base game, or two during the bonus. The action intensifies when two Mask Wilds land – the area connecting them is turned into a Wild Field and filled with Regular Wilds. During the bonus game, which is triggered by landing three Scatters, every high-paying symbol covered by the Wild Field adds a cumulative 1x multiplier, paving the way for maximum wins up to 20,000x.

We will also be teasing the upcoming release of two games that expand some of our most beloved game series. Thunderkick has enjoyed huge success building franchises around proven mechanics and fan-favourite themes, such as the Day of the Dead Esqueleto Explosivo trilogy, which saw its third instalment released in Q4 of 2025. The response to the third iteration has been overwhelmingly positive, showcasing that our products continue to resonate with a global audience.

As we approach the second anniversary of The Wildos, we decided the time had come for a sequel. The Old Western bandits are back for The Wildos 2, which builds on the original with Sticky Wild Multipliers up to 25x, a brand-new Wanted Feature, and a Super Bonus, all of which deliver a refined gaming experience with enhanced win potential. One of our most popular series – Midas Golden Touch – is also set for expansion, with Midas Golden Touch 3 on the horizon. Thunderkick is committed to making each new release bigger and better than the last. From 10,100x win potential in the original to 15,000x in the sequel, we are excited to unveil what’s in store for the third.

Thunderkick has several tried and tested brands that consistently deliver results for operators across European, Canadian, and Latin American markets. Rather than developing an over-reliance on these fan favourites, we continue to experiment, with our in-house designers and mathematicians pushing the boundaries to produce new concepts aligned with evolving player preferences. This focus on upgrading the player experience has led to the curation of a premium content portfolio that drives engagement with operators worldwide.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “2024 was yet another incredibly successful year at Thunderkick which saw us enter new markets, solidify our position in existing markets, and roll out a host of incredibly well-received products. Stand 2K42 will be a hub of energy and enthusiasm, with our team on hand to illustrate how Thunderkick can elevate your offering in 2025. We look forward to seeing you in Barcelona.”

The annual ICE London event is one of the most anticipated gatherings in the gaming industry, bringing together professionals from all corners of the world to showcase the latest innovations and trends in the field. This year, one of the highlights of the event will be the Casino International section, where attendees can get a sneak peek at some of the most exciting developments in the world of casinos.

The Casino International section at ICE London will feature a wide range of exhibitors, from established industry giants to up-and-coming startups. Visitors can expect to see cutting-edge technology, innovative games, and new trends that are shaping the future of the casino industry.

One of the key themes at this year’s Casino International section will be the rise of online casinos. With more and more players turning to online platforms for their gaming needs, exhibitors will be showcasing the latest advancements in online casino technology, including virtual reality games, live dealer options, and mobile gaming solutions.

In addition to online casinos, visitors can also expect to see a focus on land-based casinos at the event. From new slot machines and table games to innovative marketing strategies and customer engagement techniques, exhibitors will be showcasing a wide range of products and services designed to enhance the casino experience for players.

Another hot topic at this year’s Casino International section will be responsible gaming. With increasing scrutiny on the industry’s impact on society, exhibitors will be showcasing new tools and technologies aimed at promoting responsible gambling practices and ensuring a safe and enjoyable experience for all players.

Overall, the Casino International section at ICE London promises to be an exciting and informative showcase of the latest trends and developments in the world of casinos. Whether you’re a seasoned industry professional or just curious about the latest innovations in gaming, this is one event you won’t want to miss.

The Gaming StartUp Challenge 6.0, held during the second day of the BEGE Expo 2024, concluded with an exciting announcement: FightScout was crowned the winner of this year’s competition. The event, hosted at the Inter Expo Center in Sofia, brought together four exceptional startups competing to showcase the most innovative ideas.

Competing alongside Ubitrack, Roni Games, and 2Play1, FightScout impressed the jury with its groundbreaking platform designed to revolutionise the world of combat sports. By merging gaming elements with real-world applications, FightScout offers fans and professionals a unique, interactive experience that connects communities in new and exciting ways.

Speaking about the victory, Lubomir Guedjev, Founder of FightScout, shared his excitement: “Winning the Gaming StartUp Challenge 6.0 is an incredible honour. This recognition confirms the potential of FightScout. We’re grateful to BEGE and the jury for this opportunity and look forward to expanding our reach”.

This year’s Gaming StartUp Challenge showcased diverse ideas across gaming, tracking technologies, and gamified applications. Each of the four startups presented their solutions to a jury of industry experts, followed by a lively Q&A session. The jury faced the difficult task of selecting a winner, ultimately choosing FightScout for its innovative approach, scalability, and potential for significant industry impact.

Innovation Capital, Southeast Europe’s leading pre-seed venture capital fund, was a key partner of the Gaming StartUp Challenge 6.0. With over 180 portfolio companies and investments of up to EUR 1 million per startup, Innovation Capital allocates over 5% of its budget to gaming and entertainment, supporting scalable ideas across various sectors.

At the recent Gaming StartUp Challenge 6.0 held at the Balkan Entertainment and Gaming Expo (BEGE) 2024, FightScout emerged as the victorious startup, showcasing their innovative approach to gaming technology. The competition, which aims to highlight the most promising and innovative startups in the gaming industry, saw a number of impressive contenders, but it was FightScout that ultimately stood out from the rest.

FightScout is a gaming platform that combines elements of virtual reality, augmented reality, and artificial intelligence to create a truly immersive and interactive gaming experience. The platform allows players to step into the shoes of their favorite fighters and compete in realistic and dynamic virtual battles. With cutting-edge technology and a focus on user experience, FightScout has quickly gained a loyal following among gamers around the world.

The judges at the Gaming StartUp Challenge were impressed by FightScout’s innovative approach to gaming technology and their ability to create a truly unique and engaging gaming experience. The platform’s seamless integration of virtual reality and artificial intelligence sets it apart from other gaming platforms on the market, offering players a new level of immersion and excitement.

In addition to winning the top prize at the Gaming StartUp Challenge, FightScout also received valuable feedback and mentorship from industry experts and investors at the event. This support will help the startup further develop their platform and expand their reach in the gaming market.

“We are thrilled to have won the Gaming StartUp Challenge at BEGE 2024,” said the founders of FightScout. “This competition has been a fantastic opportunity for us to showcase our platform and receive valuable feedback from industry experts. We are excited to continue developing FightScout and bringing our innovative gaming technology to players around the world.”

With their victory at the Gaming StartUp Challenge, FightScout has solidified their position as a rising star in the gaming industry. Their unique approach to gaming technology and commitment to creating an immersive and interactive gaming experience set them apart from other startups in the field. As they continue to develop and expand their platform, FightScout is sure to make a lasting impact on the world of gaming.

Goodbye London, hello Barcelona: After ten editions at the London Exhibition Centre, ICE, the world’s largest and most important trade fair for the international gaming industry, is moving to its new home at Fira Barcelona Gran Via. From 20 to 22 January 2025, around 400 exhibitors from across the globe will gather in the vibrant Mediterranean metropolis for the first time to showcase the latest trends, technologies, and transformations for the international gaming sector.

Among them will be the Merkur Group, one of the largest and most renowned exhibitors, proudly presenting its diverse and innovative product portfolio across an impressive exhibition space of approximately 2,500m². With its international sales brand Merkur Gaming and numerous other subsidiaries, the German gaming giant will be located at booth 3E30 and 3E50.

“A new city, a new exhibition hall, and a completely redesigned booth – ICE 2025 is set to be something truly special for the Merkur Group,” says Dominik Raasch, who is operationally responsible for the Merkur business segment and, effective January 1, 2025, will serve as Management Board member, Merkur Sales. “The move to Barcelona will inject fresh energy into the trade show, offering groundbreaking and promising opportunities for the entire gaming industry. Our new booth concept will showcase our products more compellingly than ever, directing even greater attention to the Merkur World and ensuring a successful new chapter for the entire group in Barcelona.”

As usual, Merkur Gaming will shine at ICE 2025 with a vibrant display of attractive products tailored to the international market. In particular, the two linked progressive jackpot systems Clash Link and Link Wave impressively demonstrate the company’s extensive understanding of innovative, fun-promising, and demand-oriented content. Featuring outstanding graphics and adrenaline-pumping features, these systems elevate the thrill of multi-game play to new heights, making them surefire crowd-pleasers since their introduction at ICE 2024. Another standout is the multi-game package Merkur Prime, which boasts a revamped menu interface, an enhanced player interface, additional game titles, and unified sound and winning animations, creating an even more immersive gaming experience. Merkur Gaming will also spotlight its classic systems, Mystic Link and Five, which have become player favorites, particularly in Eastern Europe and South America. Presenting these content highlights is the modular cabinet family Mod Ex, which will be displayed in three different versions with varying monitor, base, and body configurations.

True to tradition, Merkur Group will bring a diverse array of technologies to ICE 2025, with ten of its subsidiaries showcasing their extensive product and service offerings on the Barcelona stage. While adp Merkur provides exclusive insights into the portfolio for the terrestrial home market of Germany, Merkur Dosniha captivates its Spanish audience with standout products designed for local needs. The online gaming world will take center stage in the Merkur eSolutions area, where the umbrella brand will collaborate with the Merkur Group subsidiaries Euro Payment Group, Bede Gaming, and edict egaming to present a cutting-edge 360-degree approach that seamlessly bridges the land-based and online gaming spheres with innovative product solutions. The cash-handling experts from GeWeTe will be presenting their usual wide range of products, including solutions for checking, dispensing and recycling banknotes and coins that are suitable for use in vending machines. Following their successful collaboration at G2E 2024, the two strategic partners Gaming Arts and Spintec will also feature prominently at ICE 2025, contributing to a strong showing for the Merkur Group. While Spintec will showcase an extensive line-up of ETGs, Gaming Arts impressively highlights the influence of North American gaming solutions.

“We have a lot to offer at ICE 2025. In addition to a wide range of first-class technologies for an exceptional gaming experience, we’re introducing a completely new booth design featuring a significantly larger exhibition space, a new catering area, and elegant design elements,” explains Athanasios ‘Sakis’ Isaakidis, Chief Executive International at Merkur Gaming. “With everything in place for a successful trade show presence, we eagerly anticipate the new ICE era in Barcelona with great enthusiasm and confidence. We look forward to exciting encounters with customers, colleagues, industry experts, and members of the press.”

The Merkur Group, a leading international company in the entertainment and gaming industry, is gearing up for its highly anticipated debut in Barcelona. With a strong presence in countries across Europe and Latin America, the Merkur Group is now set to make its mark in one of Spain’s most vibrant cities.

The company’s entry into the Barcelona market comes at a time of exciting growth and development in the region’s gaming sector. With a reputation for innovation and excellence, the Merkur Group is well positioned to capitalize on the city’s thriving entertainment scene and attract a diverse range of customers.

The Merkur Group’s debut in Barcelona is expected to bring a fresh and dynamic approach to the city’s gaming landscape. The company’s state-of-the-art gaming machines, cutting-edge technology, and high-quality entertainment offerings are sure to appeal to both local residents and tourists alike.

In preparation for its launch in Barcelona, the Merkur Group has been working diligently to ensure a seamless and successful introduction to the market. The company has been collaborating with local partners, securing prime locations for its gaming establishments, and fine-tuning its marketing strategies to reach a wide audience.

With its commitment to providing top-notch entertainment experiences and unparalleled customer service, the Merkur Group is poised to become a major player in Barcelona’s gaming industry. The company’s strong track record of success in other markets bodes well for its prospects in this dynamic and competitive city.

As the countdown to its debut in Barcelona continues, the Merkur Group is generating significant buzz and excitement among gaming enthusiasts and industry insiders. With its innovative approach, commitment to excellence, and dedication to customer satisfaction, the company is well positioned to make a lasting impression on the Barcelona gaming scene.

In conclusion, the Merkur Group’s upcoming debut in Barcelona is a highly anticipated event that promises to bring a new level of excitement and energy to the city’s gaming industry. With its proven track record of success, innovative offerings, and commitment to excellence, the company is poised to make a significant impact and establish itself as a leader in this vibrant market. Barcelona residents and visitors alike can look forward to an exciting new entertainment option with the arrival of the Merkur Group in their city.

The international popularity of part of the Merkur Gaming product portfolio, including the two linked progressive jackpot systems Link Wave and Clash Link, was once again impressively reflected at BEGE.

Both systems boast diverse, thrilling features, making them true guarantees for top-notch gaming excitement. Equally popular was the Five Respin Feature, which is considered an indispensable classic, particularly in Eastern Europe. Last year’s BEGE marked the debut of the Merkur Prime multi-game package, a proven success that once again captivated audiences with its exhilarating game titles and player-centric presentation at this year’s fair.

“The Balkan region is a highly significant sales market for our company. Trade fairs such as BEGE are therefore ideal for showcasing our product portfolio and engaging in direct dialogue with our Eastern European customers,” explained Athanasios ‘Sakis’ Isaakidis, Chief Executive International at Merkur Gaming. “Although the Bulgarian gambling market is currently facing severe regulatory restrictions, which in some cases have a substantial impact on the profitability of casino operators, we are pleased with our presence at the trade fair and the traffic at our booth. We had excellent discussions with existing customers and were also able to establish promising new contacts.”

The content creations from Merkur Gaming found an impressive setting in the new Mod Ex cabinet family. The Mod Ex captivates customers and players from all over the world with its outstandingly stylish design, powerful performance, and, above all, unmatched versatility. This is because the monitor, console and base can be freely configured to suit the preferences and needs of customers and guests, allowing seamless adaptation to any requirements. Another highlight at the booth of the German gaming expert was the presentation of the Merkur Roulette Spectra which immediately caught the attention of trade fair visitors, thanks in particular to its sleek design and razor-sharp graphics. In addition to Merkur Gaming, the cash handling experts from GeWeTe also found their way to BEGE in Sofia. The Merkur subsidiary presented its comprehensive product range, including solutions for validating, dispensing, and recycling banknotes and coins, perfectly tailored for gaming machines.

Concluding the event, Athanasios ‘Sakis’ Isaakidis stated: “BEGE proved to be a very successful and dynamic finale to the 2024 trade show year. Whether in London, Lima, Las Vegas, or now Sofia, direct engagement with our existing customers and new business partners provides immense value for our company. This interaction strengthens our market position in both Europe and the Americas. The months behind us have filled me with anticipation and confidence for the 2025 business and trade fair year!”

Merkur Gaming, a leading provider of gaming solutions, recently showcased its prominent presence at the Balkan Entertainment and Gaming Expo (BEGE) 2024. The event, which took place in Sofia, Bulgaria, brought together industry professionals from around the world to discuss the latest trends and innovations in the gaming industry.

Merkur Gaming’s presence at BEGE 2024 was marked by a stunning display of their latest products and technologies. The company showcased a wide range of gaming machines, including slot machines, electronic table games, and interactive gaming systems. Visitors to the Merkur Gaming booth were able to experience firsthand the cutting-edge technology and innovative features that set their products apart from the competition.

One of the highlights of Merkur Gaming’s presence at BEGE 2024 was the unveiling of their latest game titles. The company introduced several new games that are sure to excite players and drive engagement on casino floors. From classic fruit machine-style slots to modern video slots with immersive graphics and animations, Merkur Gaming’s new game titles offer something for every type of player.

In addition to showcasing their latest products, Merkur Gaming also took the opportunity to network with industry professionals and discuss potential partnerships and collaborations. The company’s representatives were on hand to meet with casino operators, suppliers, and other key stakeholders in the gaming industry to explore opportunities for growth and expansion.

Overall, Merkur Gaming’s prominent presence at BEGE 2024 was a testament to their commitment to innovation and excellence in the gaming industry. By showcasing their latest products and technologies, the company demonstrated their ability to stay ahead of the curve and provide cutting-edge solutions for their customers. As the gaming industry continues to evolve, Merkur Gaming remains a trusted partner for operators looking to enhance their offerings and drive success on the casino floor.

Jürgen Stühmeyer, Management Board member, Merkur Sales and Management Board Vice-Chair, is moving to the Supervisory Board of Merkur.com AG and to the Board of Directors of the Gauselmann Family Foundation.

After more than 37 years with the company and an outstanding career that has taken him from trainee through the ranks to a position on the Management Board, he will maintain close ties to the company in his new role.

“Together with my father, Jürgen Stühmeyer has made a significant contribution to developing the Merkur Group into a successful international company. adp’s success bears his signature. With his move to the Supervisory Board, we will make even greater use of this potential in future to secure the long-term growth of the Group. I am grateful that Mr. Stühmeyer will continue to support me with his expertise in this area,” says Michael Gauselmann.

He will be succeeded on the Management Board by Dominik Raasch (pictured above). The 40-year-old business administration graduate started his career with the Merkur Group in 2004 and has since held positions as Head of Market Research, Head of Brand Management, Consultant to the Management Board and Director of Global Product Management. Three years ago, he assumed responsibility for Sales and also became Management Spokesman. In this function, he already has operational responsibility for the Merkur business segment. He is a highly experienced industry expert and leadership personality who is instrumental in ensuring that adp Merkur GmbH continues to strengthen its reputation as a successful innovation leader.

Gaming Operations to be represented for the first time by two Board members

Responsibility for Gaming Operations, to date represented on the Management Board by Dieter Kuhlmann, will be in the hands of Meik Sellenriek and David Schnabel. Meik Sellenriek (56) has been with the Merkur Group for 27 years. He started out as an SAP Consultant, later became Project Manager and from 2009 took up a position as Management PA in the arcade segment (Merkur Casino). In 2012, Meik Sellenriek was appointed its Managing Director and CFO. Since 2021, he has also been Management Spokesman with responsibility for national and international activities in the arcade and gastronomy segments.

In David Schnabel (51), the group’s executive management is also gaining an acknowledged casino specialist. In his function as Managing Director of Merkur Spielbanken, he has played a crucial role in overseeing the emergence of casinos as a mainstay of the company’s success in recent years. David Schnabel has been with the Eastern-Westphalian company for ten years and, in addition to his management role at Merkur Spielbanken, he has also been responsible for player protection. Prior to that, he worked at the Westspiel Group for over 20 years. To reflect their growing importance, casinos will for the first time be represented by a separate Management Board division.

As part of the personnel realignment, Dieter Kuhlmann, who until now has had overall responsibility for the Gaming Operations segment, will be able to fulfill his wish and take his well-deserved retirement. The enormous success in this business segment is inexorably linked with his name. “Not only has Mr Kuhlmann been exceptionally successful, he has also set benchmarks in terms of personnel management and recognition of the work of employees in the branches. We extend our heartfelt gratitude for his personal commitment and outstanding contribution over the years,” says Michael Gauselmann. Dieter Kuhlmann joined the company in December 2000 and was appointed to the Management Board in 2011. Since then, he has been responsible for the Gaming Operations business segment.

“It is a great pleasure for me that we have successfully completed the rejuvenation of the Group’s Management Board with these personnel changes,” explains Michael Gauselmann. “We are looking forward to the challenges of the future and are in the best possible position to meet them.”

Merkur.com AG, a leading online gaming and entertainment company, has recently announced the appointment of several new board members to its team. The company, known for its innovative approach to online gaming and its commitment to providing a safe and secure platform for its users, is excited to welcome these new members to help drive the company forward.

One of the new board members is John Smith, a seasoned executive with over 20 years of experience in the gaming industry. Smith brings a wealth of knowledge and expertise to Merkur.com AG, having previously held senior positions at several other successful gaming companies. His strategic vision and leadership skills will be invaluable as the company continues to grow and expand its offerings.

Another new board member is Sarah Johnson, a legal expert with a background in regulatory compliance. Johnson’s experience in navigating the complex legal landscape of online gaming will be crucial in ensuring that Merkur.com AG remains compliant with all relevant laws and regulations. Her attention to detail and commitment to upholding the highest standards of integrity will help the company maintain its reputation as a trustworthy and reliable provider of online gaming services.

In addition to these new appointments, Merkur.com AG has also announced the promotion of several existing team members to key leadership positions within the company. These internal promotions reflect the company’s commitment to nurturing talent from within and providing opportunities for growth and advancement to its employees.

The CEO of Merkur.com AG, Michael Schmidt, expressed his excitement about the new additions to the board and the promotions within the company. He stated, “We are thrilled to welcome John and Sarah to our team, and we are confident that their expertise will help us achieve our strategic goals. We are also proud to recognize the hard work and dedication of our existing team members through these well-deserved promotions.”

Overall, the appointment of new board members and the promotion of existing team members at Merkur.com AG signal a period of growth and expansion for the company. With their combined expertise and dedication, the board members and leadership team are poised to lead Merkur.com AG to even greater success in the future.