Archives February 2025

After the implementation of the NOVOVISIONTM casino management system at the Casino Lisboa past December, NOVOMATIC now follows up with a successful go-live at the famous Casino Estoril.

Few weeks after the go-live at its sister casino in Lisbon, the legendary Casino Estoril has now also implemented the NOVOVISIONTM casino management system as the new futureproof backbone for its business and taking both customer service and experience to the max.

Casino Estoril is renowned for its illustrious history and spectacular size, encompassing not only a broadly diversified casino slots and table games offer, but also five bars, three restaurants, two show venues hosting international show acts and a spacious art gallery. The games comprise more than 490 slot machines as well as Poker, Roulette, Black Jack, Baccarat and the typically Portuguese dice game French Bank. It is a casino with a rich history, deeply rooted in the international entertainment and show business and popular with local guests and tourists alike.

NOVOVISIONTM was implemented at the Casino Estoril with a premium suite of functionalities, enhancing the business processes as well as the player journey with the manifold tools of NV core, access, pay, promo, smart, tables and more. Brand-new NOVOVISIONTM Self-Registration Terminals facilitate fast player access to the gaming floor while maintaining the highest security standards. To enter the casino floors, players can choose to either agree to a biometric registration via fingerprint / facial scan with card or will receive a one-off QR code ticket that entitles them to pass the NV access gates. Most of the live tables have been retrofitted with facial recognition equipment and all EGMs have been equipped with NOVOVISIONTM Player Tracking Modules that will facilitate a smooth gaming experience with the guests’ player account instantly available to them at their fingertips. The maximum ease of play is sustained by an accurate allocation of promotional points and extra loyalty features at the NOVOVISIONTM Promo Tower. At the same time, the casino benefits from precise accounting and player tracking data at the touch of a button and in real time.

The system installation at the Casino Estoril was carried out during ongoing business and went live in mid-February after a smooth roll-out that was accomplished within just one week. For both casino venues, Estoril Sol have also opted for the full biometric functionalities as well as BI, the NV smart notifier app for their staff, comprehensive marketing & loyalty features and the custom-tailored QR access solution.

George Paterakis, Project Manager NBS, says: “Seeing NOVOVISIONTM in operation in these renowned casinos is very gratifying for our entire team. The joint effort that was put into this project both by our development teams and the experts at Estoril Sol has yielded a highly customized solution for the unique requirements of these operations – and I am truly proud to say that we were able to fulfill every wish. My sincere thanks go to all teams involved, to our trusted local partner Diverstock and to the Estoril Sol management for entrusting us with the innovation of their casino management.”

Marcos Pinto, Managing Director Diverstock, adds: “On behalf of the Diverstock team, I would like to thank all involved for the excellent work and support along the entire process. It was admirable to see the synchronized way in which the different teams, from different entities, have managed to work together and carried out an implementation plan in half the scheduled time. Witnessing at close quarters the quality of the work carried out by all the teams involved was extremely gratifying. Special thanks to Dr Bruno Ferreira and the Executive Committee of Estoril Sol for giving us the opportunity to be part of an ambitious but necessary process of modernizing their operations.”

Dr Bruno Ferreira, Gaming Manager/Coordinator Casinos Lisboa and Estoril, says: “With this implementation Estoril Sol completes the systems migration in both properties. System-wise we have a robust solution and will be able to transform our customers’ journey and experience. The migration process was once again quick and efficient. I would like to thank NOVOMATIC’s management team for their support throughout the process, and their entire operational team involved in this implementation. I also need to thank Diverstock, Estoril Sol’s long-standing partner, for their commitment and support throughout the process. Once again Estoril Sol team was up to the challenge and exceeded themselves. Together they were all crucial to the success of this implementation.”

Casino Estoril, located in Estoril, Portugal, is one of the largest and most prestigious casinos in Europe. With its luxurious facilities and wide range of entertainment options, the casino attracts thousands of visitors each year. In order to enhance the overall customer experience and streamline its operations, Casino Estoril recently implemented the NOVOVISIONTM CMS, a cutting-edge casino management system developed by Novomatic.

The NOVOVISIONTM CMS is a comprehensive software solution designed to optimize casino operations, improve customer service, and increase revenue. It offers a wide range of features and functionalities, including player tracking, loyalty programs, marketing tools, and financial management capabilities. By integrating all these functions into a single platform, the NOVOVISIONTM CMS allows casino operators to better understand their customers, tailor their offerings to meet their needs, and ultimately drive profitability.

One of the key benefits of the NOVOVISIONTM CMS is its ability to provide real-time data and analytics. By tracking player behavior, preferences, and spending patterns, casino operators can gain valuable insights into their customer base and make informed decisions about marketing strategies, promotions, and game offerings. This data-driven approach not only helps casinos attract new customers but also retain existing ones by offering personalized experiences and rewards.

In addition to its analytical capabilities, the NOVOVISIONTM CMS also offers a range of operational tools that help streamline casino operations and improve efficiency. For example, the system can automate tasks such as player registration, cash handling, and reporting, reducing the burden on staff and minimizing the risk of errors. This allows casino employees to focus on providing exceptional customer service and creating a memorable gaming experience for patrons.

The implementation of the NOVOVISIONTM CMS at Casino Estoril has already shown promising results. Since adopting the system, the casino has reported an increase in player engagement, higher customer satisfaction ratings, and improved revenue performance. By leveraging the advanced features and functionalities of the NOVOVISIONTM CMS, Casino Estoril has been able to stay ahead of the competition and maintain its position as a leading destination for gaming enthusiasts in Europe.

Overall, the implementation of the NOVOVISIONTM CMS at Casino Estoril has proven to be a game-changer for the casino industry. By harnessing the power of data analytics, automation, and personalized marketing, casinos can create a more engaging and profitable gaming experience for their customers. As more casinos around the world adopt innovative technologies like the NOVOVISIONTM CMS, we can expect to see further advancements in the industry and an even greater focus on customer-centric strategies.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of 20p Boost Roulette™, an exciting addition to the popular 20p Roulette™ franchise. This title is now available to the UK LBO and B3 markets.

20p Boost Roulette™, builds on the success of the 20p Roulette series while offering engaging new features for players. The Spin Bar and Boost Bar mechanics provide an elevated gaming experience, giving players more excitement and control and the potential for bigger wins.

The Spin-Bar®, familiar to fans of previous 20p Roulette™ editions, adjusts its green and red sections based on the number of chips placed. Pressing “Bet” will move the pointer up and down the spin bar if it lands in the green section, the roulette wheel will spin.

The all-new Boost Bar allows players to supercharge their bets with potential odds up to 100/1. To activate the Boost Bar, players must place qualifying inside bets, including single numbers, pairs and bets covering three, four and six numbers. Once activated, the Boost Bar pointer moves up and down before landing in one of three sections, each determining the enhanced odds. The white section boosts odds to 100/1, the gold to 50/1, and the green offers standard odds of 29/1.

“We are proud and excited to be releasing 20p Boost Roulette to our B3 Estates,” said Matthew Crane, UK Market Product Director. “This game further demonstrates our commitment to delivering high-quality roulette games to our players and solidifying our place as the number-one roulette provider on the high street.”

Inspired, a leading provider of virtual sports, mobile games, and SBG Video Lottery, has recently announced the launch of their newest game in the 20p Roulette™ franchise – 20p Boost Roulette™. This exciting addition to the popular series is sure to captivate players with its innovative features and enhanced gameplay experience.

20p Boost Roulette™ builds upon the success of the original 20p Roulette™ game, which has become a favorite among players for its simplicity and accessibility. The new game takes the classic roulette experience to the next level with a range of exciting features that are designed to enhance the player’s experience and increase their chances of winning.

One of the key features of 20p Boost Roulette™ is the inclusion of a special “boost” option, which allows players to increase their stake and potentially win bigger prizes. This feature adds an extra layer of excitement to the game and gives players the opportunity to take their winnings to the next level.

In addition to the boost feature, 20p Boost Roulette™ also includes a range of other enhancements that are designed to make the game more engaging and enjoyable for players. These include improved graphics and animations, as well as a more intuitive user interface that makes it easier for players to place their bets and track their progress.

“We are thrilled to introduce 20p Boost Roulette™ as the newest addition to our popular 20p Roulette™ franchise,” said Steve Rogers, Chief Commercial Officer at Inspired. “This game builds on the success of the original game and offers players an even more exciting and rewarding experience. We believe that 20p Boost Roulette™ will quickly become a favorite among players and help to further solidify our position as a leading provider of innovative and engaging gaming content.”

Overall, 20p Boost Roulette™ is a welcome addition to the 20p Roulette™ franchise and is sure to appeal to both new and existing players. With its exciting features and enhanced gameplay experience, this game is set to become a must-play for anyone who enjoys the thrill of roulette. So why not give it a spin and see if you can boost your winnings with 20p Boost Roulette™?

The global betting company 1xBet has long held leading positions in the iGaming industry. Recently, the brand’s activities were again recognised by the professional community – 1xBet was shortlisted for the prestigious international SiGMA Eurasia Awards 2025 in the following categories: Best Operator 2025, Best Crypto Operator 2025, and Best Sports Operator 2025.

The winners will be decided by an authoritative jury of industry experts and via online voting on the Awards website. The results will be announced on February 23 at a gala ceremony, which will take place at the InterContinental Dubai Festival City Hotel in Dubai, UAE.

“We are glad that our company has reached the finals in three nominations at once. It confirms that 1xBet provides a versatile gaming experience of the highest level. For us, this is high praise and a great motivation to implement innovative technologies and set trends,” said a representative of 1xBet.

It is worth mentioning that 1xBet has taken several prestigious international awards over the last year. Previously, the brand received the Mobile Sports Product of the Year statuette in the International Gaming Awards 2025, won the title of the Best Sports Bookmaker of the Year in the SiGMA Africa Awards 2024, and was recognized as the Best Cybersports Operator 2024 in Latin America in the SiGMA Americas Awards 2024.

1xBet, a leading online gambling platform, has been nominated for three prestigious categories in the SiGMA Eurasia Awards 2025. The awards ceremony, which recognizes excellence in the gaming and gambling industry, will take place in Istanbul, Turkey later this year.

The three categories that 1xBet has been nominated for are Best Online Sportsbook, Best Online Casino, and Best Affiliate Program. These nominations are a testament to the company’s commitment to providing top-quality services and products to its customers.

1xBet has established itself as a major player in the online gambling industry, offering a wide range of sports betting options, casino games, and other exciting features. The platform is known for its user-friendly interface, competitive odds, and innovative promotions.

In addition to its impressive gaming offerings, 1xBet also has a highly successful affiliate program that allows partners to earn commissions by referring new players to the platform. This program has helped 1xBet expand its reach and attract a global audience of players.

The SiGMA Eurasia Awards are highly competitive, with nominees coming from all corners of the gaming industry. Being nominated for three categories is a significant achievement for 1xBet and highlights the company’s dedication to excellence in all aspects of its business.

“We are thrilled to be nominated for three categories in the SiGMA Eurasia Awards,” said a spokesperson for 1xBet. “This recognition is a testament to the hard work and dedication of our team, who strive every day to provide the best possible gaming experience for our customers. We are honored to be considered among the top players in the industry and look forward to the awards ceremony in Istanbul.”

The winners of the SiGMA Eurasia Awards will be announced at a gala event in Istanbul later this year. In the meantime, 1xBet continues to provide its customers with top-quality gaming options and innovative features, solidifying its position as a leader in the online gambling industry.

The Mexican Euromex Group has further enhanced its extensive Zitro product portfolio by adding the company’s Concept cabinets at Casino Astoria in Naucalpan de Juárez, Mexico.

Concept is distinguished by its exclusive Magic Lighting system, which transforms the casino floor into a synchronized light show, creating a truly immersive gaming experience. The cabinets’ innovative screen deck also provides added convenience for both players and casino staff.

Casino Astoria patrons will also be able to enjoy Zitro’s popular multi-game, Legendary Sword. With its medieval theme, Legendary Sword features a Bonus round on a giant 6×5 reel, incorporating exciting features like “Honor,” which multiplies winnings; “Glory,” which awards additional spins; and the “Magic Sword,” which doubles all prizes in its respective column.

Alberto Charlan, CFO of Grupo Euromex, commented: “At Casino Astoria, we’re dedicated to providing our customers with the best products on the market, and the addition of Zitro’s Concept cabinets demonstrates that commitment. Their technology and design elevate the gaming experience at our casino, and we’re extremely pleased with their performance.”

Johnny Ortiz, Founder of Zitro, added: “I’d like to express my gratitude to Grupo Euromex for incorporating Concept into their entertainment offering and for their continued trust in Zitro and our most innovative products.”

Zitro, a leading global gaming supplier, has recently introduced its innovative Concept cabinet line to Casino Astoria in Mexico. This new addition is set to revolutionize the gaming experience for patrons at the popular casino.

The Concept cabinet line is known for its sleek design, cutting-edge technology, and immersive gameplay features. It offers a wide range of games that cater to different preferences and interests, ensuring that there is something for everyone to enjoy. The cabinets are equipped with high-definition displays, advanced sound systems, and interactive touch screens, creating a truly engaging and interactive gaming experience.

One of the key features of the Concept cabinet line is its versatility. The cabinets can be easily customized to suit the specific needs and preferences of each casino, allowing for a unique and personalized gaming experience. This flexibility makes them an ideal choice for establishments like Casino Astoria, which strive to provide their patrons with the best possible gaming experience.

In addition to their impressive features and customization options, the Concept cabinets also offer a wide range of popular games from Zitro’s extensive portfolio. From classic slot games to innovative new titles, there is no shortage of options for players to choose from. This ensures that Casino Astoria can offer a diverse and exciting selection of games to its patrons.

The introduction of the Concept cabinet line to Casino Astoria is sure to enhance the overall gaming experience for visitors to the casino. With its state-of-the-art technology, customizable features, and wide range of game options, the cabinets are set to become a popular choice among players. Zitro’s commitment to innovation and quality is evident in the Concept cabinet line, making it a valuable addition to any casino looking to elevate its gaming offerings.

Overall, the introduction of Zitro’s Concept cabinet line to Casino Astoria in Mexico is an exciting development for both the casino and its patrons. With its advanced technology, customizable features, and diverse game selection, the cabinets are sure to enhance the overall gaming experience and attract new players to the establishment. Casino Astoria’s decision to partner with Zitro demonstrates their commitment to providing top-notch entertainment options for their guests, and sets a new standard for gaming excellence in the region.

The Barcelona editions of ICE and iGB Affiliate have ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024 – the last editions to be held in London.

The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest which was set 12-months ago.

ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).

Stuart Hunter, Managing Director Clarion Gaming said: “The data has been interrogated by an independent registration body and reflects the number of unique attendees.”

He added: “I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders. The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20% higher than 2024’s closing day.

“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LATAM, and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”

Looking ahead to 2026 Stuart Hunter confirmed that 86% of the event space is already booked. He stated: “The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”

Naomi Barton, Portfolio Director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”

She added: “108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”

Barcelona ICE and iGB Affiliate recently hosted a record-breaking gaming industry event, drawing in a large number of attendees from all over the world. The event, which took place in Barcelona, Spain, brought together industry professionals, experts, and enthusiasts to discuss the latest trends and developments in the gaming industry.

The event featured a wide range of activities, including panel discussions, networking opportunities, and product showcases. Attendees had the chance to learn from industry leaders and experts, as well as connect with like-minded individuals who share their passion for gaming.

One of the highlights of the event was the exhibition floor, which featured booths from leading gaming companies showcasing their latest products and services. From cutting-edge technology to innovative game designs, attendees had the opportunity to see firsthand the latest advancements in the gaming industry.

In addition to the exhibition floor, Barcelona ICE and iGB Affiliate also hosted a series of informative panel discussions and keynote speeches. Topics covered during these sessions included the future of mobile gaming, the impact of virtual reality on the industry, and the rise of esports as a major player in the gaming world.

Overall, the event was a huge success, with record-breaking attendance numbers and positive feedback from attendees. Barcelona ICE and iGB Affiliate have solidified their reputation as premier events in the gaming industry, providing a platform for professionals to come together, share ideas, and drive innovation in the ever-evolving world of gaming.

As the gaming industry continues to grow and evolve, events like Barcelona ICE and iGB Affiliate play a crucial role in bringing together industry professionals and enthusiasts to collaborate, learn, and shape the future of gaming. With each successful event, the industry as a whole moves one step closer to reaching new heights of innovation and success.

Casino tournaments have proven to be a highly effective strategy for increasing player engagement, extending gaming sessions, and driving revenue growth. With live leaderboards and competitive dynamics, these tournaments encourage players to wager more, return frequently, and remain loyal. For operators, this results in improved retention rates and a more robust player base—critical advantages in today’s competitive landscape.

Gamzix is redefining the tournament experience with Spin-O-Mania, a year-long network tournament featuring a €1,000,000 prize pool. Designed to maximize both player engagement and operator GGR, Spin-O-Mania integrates innovative features with effortless implementation, making it a valuable asset for forward-thinking casinos.

Why Casino tournaments are effective

Tournaments generate excitement and a sense of urgency, motivating players to increase their wagers and return regularly. Industry research highlights the benefits:

• 20-30% improvement in player retention
• 15-25% increase in average wagering per player
• Enhanced player satisfaction through competitive rewards

For operators, tournaments are a powerful tool for driving sustainable growth and staying ahead of the competition.

Spin-O-Mania: A €1,000,000 year-long tournament by Gamzix

Spin-O-Mania is an innovative network tournament crafted to sustain engagement and operational efficiency. Launching in 2025, it features weekly competitions with a substantial prize pool, ensuring continuous excitement and participation.

Key features of Spin-O-Mania

Weekly competitions: Players can participate every week from Thursday to Sunday, ensuring ongoing excitement and engagement.

Seamless opt-in via Gamzix Promo Site: Gamzix offers a dedicated promo site, allowing operators to join effortlessly with just two clicks—eliminating complex integrations and technical hurdles.

Effortless one-click integration: Gamzix provides ready-to-use promotional materials and technical support for seamless implementation.

Enhanced player retention: The structured, competitive environment fosters long-term player loyalty and sustained engagement.

Optimized for operators: Regular competitions enable casinos to drive continuous player activity, boost retention rates, and strengthen their player base.

The Business Impact of Spin-O-Mania

Spin-O-Mania goes beyond engagement—it’s a strategic growth driver. Key advantages include:

• Attracting new players while re-engaging dormant ones
• Increasing wagering activity as players compete for leaderboard positions
• Reducing churn through continuous competitions
• Offering a fully managed tournament solution, including prize distribution and technical support

What makes Spin-O-Mania unique?

Spin-O-Mania stands out due to:

• Year-long engagement: A structured format that maintains player interest throughout the year.
• Network-wide reach: Connecting multiple casinos to broaden the player base.
• Proven expertise: Gamzix’s deep experience in creating engaging gaming solutions for both players and operators.

Lida Kohosova, CCO of Gamzix, shares her perspective:

“At Gamzix, we recognize the importance of maintaining player engagement. With Spin-O-Mania, we manage all aspects of the promotion, allowing operators to focus on their core business. Our dedicated promo site makes opting in effortless—just two clicks, and you’re in. This tournament has been designed as a streamlined, effective tool to drive player retention and enhance casino performance.”

Elevate your Casino strategy

For operators looking to boost player engagement and revenue, Spin-O-Mania offers a structured, results-oriented solution. With a €1,000,000 prize pool, proven tournament mechanics, seamless integration, and operator-focused design, Spin-O-Mania is set to be one of the most powerful growth tools in 2025.

Opt in today and start enhancing player engagement instantly.

Casino tournaments have long been a popular way for players to test their skills and compete against others in a fun and exciting environment. These events offer a unique opportunity for players to showcase their abilities and potentially win big prizes. With the introduction of Spin-O-Mania by Gamzix, the importance of casino tournaments has never been more evident.

Spin-O-Mania is a new and innovative casino tournament platform that allows players to compete in a variety of games for a chance to win cash prizes and other rewards. The platform offers a wide range of games, including slots, table games, and more, giving players plenty of options to choose from. With its user-friendly interface and exciting gameplay, Spin-O-Mania has quickly become a favorite among casino enthusiasts.

One of the key benefits of participating in casino tournaments like Spin-O-Mania is the opportunity to test your skills against other players. Tournaments often attract some of the best players in the industry, providing a challenging and competitive environment for participants. This can help players improve their skills and learn new strategies that they can apply in future games.

In addition to the competitive aspect, casino tournaments also offer players the chance to win big prizes. Spin-O-Mania, for example, offers cash prizes, free spins, and other rewards to top-performing players. This adds an extra layer of excitement to the gameplay and gives players something to strive for as they compete against others.

Furthermore, casino tournaments can also help to build a sense of community among players. By participating in tournaments, players can connect with others who share their passion for casino games and form lasting friendships. This sense of camaraderie can enhance the overall gaming experience and make playing in tournaments even more enjoyable.

Overall, casino tournaments like Spin-O-Mania by Gamzix are an important part of the gaming industry. They provide players with a unique opportunity to test their skills, compete against others, and potentially win big prizes. Whether you’re a seasoned pro or a casual player, participating in casino tournaments can be a rewarding and exciting experience. So why not give it a try and see if you have what it takes to come out on top in Spin-O-Mania?

Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

Enteractive, a leading provider of player retention solutions, has recently partnered with BetMGM to enhance customer engagement and retention for the popular online gaming platform. This collaboration aims to leverage Enteractive’s innovative approach to reactivation and retention, ultimately driving increased player loyalty and lifetime value for BetMGM.

BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is one of the fastest-growing online gaming platforms in the United States. With a wide range of casino games, sports betting options, and promotions, BetMGM has quickly become a favorite among online gamblers. However, like many online gaming operators, BetMGM faces the challenge of retaining customers and keeping them engaged over the long term.

Enteractive’s player retention solutions are designed to address this challenge by providing personalized and targeted engagement strategies that keep players coming back for more. By leveraging a combination of data analytics, AI-driven insights, and human interaction, Enteractive is able to identify at-risk players, re-engage inactive customers, and build lasting relationships with loyal players.

One of the key benefits of Enteractive’s approach is its focus on human interaction. While many online gaming platforms rely solely on automated marketing campaigns and algorithms to engage with customers, Enteractive takes a more personalized approach by assigning dedicated account managers to each player. These account managers are trained to build rapport with players, understand their preferences and behaviors, and provide tailored recommendations and incentives to keep them engaged.

Through its partnership with BetMGM, Enteractive will work closely with the online gaming platform to implement its player retention solutions and drive increased customer engagement and loyalty. By leveraging Enteractive’s expertise in reactivation and retention, BetMGM aims to enhance the overall player experience, increase customer lifetime value, and ultimately drive sustainable growth for the business.

In conclusion, Enteractive’s partnership with BetMGM represents a significant step forward in the world of online gaming customer engagement and retention. By combining innovative technology with human interaction, Enteractive is helping BetMGM build stronger relationships with its players, drive increased loyalty and lifetime value, and ultimately differentiate itself in a competitive market. As online gaming continues to grow in popularity, partnerships like this one will be crucial for operators looking to stay ahead of the curve and deliver exceptional experiences for their customers.

The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets. Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open three colourful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with four identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

Zitro, a leading global gaming provider, has recently introduced a new concept and a range of exciting games at Playcity Casinos Mérida. This move comes as part of Zitro’s ongoing efforts to innovate and enhance the gaming experience for players in Mexico.

The new concept, known as “Big Time”, aims to bring a fresh and dynamic approach to the casino floor. With eye-catching visuals and engaging gameplay, Big Time is designed to appeal to a wide range of players, from casual gamers to seasoned veterans. The concept also includes a variety of new games that are sure to keep players entertained and coming back for more.

One of the standout games in the Big Time lineup is “Link King”, a progressive multi-game that offers players the chance to win big prizes with its exciting bonus features. Another popular game is “88 Link Lucky Charms”, which combines traditional Chinese symbols with modern gameplay mechanics to create a unique and immersive experience.

In addition to the new concept and games, Zitro has also introduced its popular “Allure” cabinet to Playcity Casinos Mérida. Featuring a sleek design and high-definition graphics, the Allure cabinet is sure to catch the eye of players and provide a premium gaming experience.

“We are thrilled to introduce our new concept and games at Playcity Casinos Mérida,” said Johnny Ortiz, Zitro’s Sales Director for Mexico. “We believe that these new offerings will resonate with players and help to elevate the overall gaming experience at the casino.”

With its commitment to innovation and quality, Zitro continues to be a driving force in the global gaming industry. By introducing new concepts and games at Playcity Casinos Mérida, the company is once again demonstrating its dedication to providing top-notch entertainment for players around the world.

BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.

With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.

Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.

For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.

Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.

“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”

To find out more about BETBY, visit: https://betby.com/

BETBY, a leading provider of sports betting solutions, has recently announced an upgrade to its betting tips API that will provide users with even more comprehensive coverage of sports and markets. This enhancement is part of BETBY’s ongoing commitment to offering the most advanced and accurate betting tips to its customers.

With the increased sports and market coverage, users of the betting tips API will have access to a wider range of betting options across various sports, including football, basketball, tennis, and more. This means that bettors will have more opportunities to place bets on their favorite sports and events, increasing their chances of winning big.

In addition to the expanded sports coverage, the upgraded API will also include more detailed and accurate predictions for each market. This will give users a better understanding of the potential outcomes of their bets, helping them make more informed decisions when placing wagers.

One of the key benefits of using BETBY’s betting tips API is the convenience it offers to users. By accessing the API, bettors can quickly and easily access up-to-date information and predictions on a wide range of sports and markets, saving them time and effort in researching and analyzing data themselves.

Furthermore, BETBY’s betting tips API is designed to be user-friendly and easy to integrate into existing platforms, making it accessible to a wide range of users, from casual bettors to professional sports analysts.

Overall, the improved betting tips API from BETBY represents a significant step forward in the world of sports betting, providing users with a more comprehensive and accurate tool for making informed betting decisions. Whether you are a seasoned bettor looking to increase your chances of winning or a newcomer looking to get started in the world of sports betting, BETBY’s upgraded API is sure to enhance your overall betting experience.

NeoGames Studio^™, Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.  

The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players. The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18^th iLottery partnership in Europe and 31^st globally.

The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings. In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.

“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”

“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”

NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.

About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.  

About Szerencsejáték Zrt.

Szerencsejáték Zrt is a 100% state-owned Hungarian national game organizer company, which offers  draw based games, scratch cards and sports betting, supported by one of Hungary’s largest distribution networks with nearly 7,500 seller points across the country. As a gambling organizer, they place a high priority on the protection of minors under the age of 18. Hungarian National Lottery is a member of the European Lotteries (EL) and the World Lottery Association (WLA) and is certified by both bodies as a responsible gambling organizer. Beyond prevention, they also help people with gambling addiction; players have access to 8 customer information locations across the country. They are proud of their charity scratch card sales network, which has been exclusively employing people with different types of disabilities for over 20 years and has received several awards throughout the years.

Aristocrat Interactive, a leading provider of online gaming solutions, has recently announced a partnership with the Hungarian National Lottery to introduce eInstant games in Hungary. This collaboration marks a significant milestone for both companies and is set to revolutionize the way players in Hungary experience lottery games.

The partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery will bring a new level of excitement and innovation to the Hungarian gaming market. With the introduction of eInstant games, players will now have the opportunity to enjoy a wide range of interactive and engaging lottery games from the comfort of their own homes.

eInstant games are a modern twist on traditional lottery games, offering players the chance to win instant cash prizes through online platforms. These games are designed to be fast-paced and entertaining, providing players with a unique gaming experience that is both fun and rewarding.

By partnering with the Hungarian National Lottery, Aristocrat Interactive’s NeoGames Studio is helping to bring these innovative eInstant games to a new audience in Hungary. This collaboration will not only benefit players by providing them with exciting new gaming options, but it will also help to drive growth and revenue for the Hungarian National Lottery.

The introduction of eInstant games in Hungary is part of Aristocrat Interactive’s ongoing commitment to expanding its presence in key markets around the world. By partnering with established lottery operators like the Hungarian National Lottery, Aristocrat Interactive is able to leverage its expertise and technology to deliver cutting-edge gaming solutions to players in new and exciting ways.

Overall, the partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery represents a significant step forward for the gaming industry in Hungary. With the introduction of eInstant games, players can look forward to a more immersive and engaging gaming experience that is sure to keep them coming back for more.