Archives February 2025

NeoGames Studio^™, Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.  

The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players. The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18^th iLottery partnership in Europe and 31^st globally.

The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings. In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.

“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”

“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”

NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.

About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.  

About Szerencsejáték Zrt.

Szerencsejáték Zrt is a 100% state-owned Hungarian national game organizer company, which offers  draw based games, scratch cards and sports betting, supported by one of Hungary’s largest distribution networks with nearly 7,500 seller points across the country. As a gambling organizer, they place a high priority on the protection of minors under the age of 18. Hungarian National Lottery is a member of the European Lotteries (EL) and the World Lottery Association (WLA) and is certified by both bodies as a responsible gambling organizer. Beyond prevention, they also help people with gambling addiction; players have access to 8 customer information locations across the country. They are proud of their charity scratch card sales network, which has been exclusively employing people with different types of disabilities for over 20 years and has received several awards throughout the years.

Aristocrat Interactive, a leading provider of online gaming solutions, has recently announced a partnership with the Hungarian National Lottery to introduce eInstant games in Hungary. This collaboration marks a significant milestone for both companies and is set to revolutionize the way players in Hungary experience lottery games.

The partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery will bring a new level of excitement and innovation to the Hungarian gaming market. With the introduction of eInstant games, players will now have the opportunity to enjoy a wide range of interactive and engaging lottery games from the comfort of their own homes.

eInstant games are a modern twist on traditional lottery games, offering players the chance to win instant cash prizes through online platforms. These games are designed to be fast-paced and entertaining, providing players with a unique gaming experience that is both fun and rewarding.

By partnering with the Hungarian National Lottery, Aristocrat Interactive’s NeoGames Studio is helping to bring these innovative eInstant games to a new audience in Hungary. This collaboration will not only benefit players by providing them with exciting new gaming options, but it will also help to drive growth and revenue for the Hungarian National Lottery.

The introduction of eInstant games in Hungary is part of Aristocrat Interactive’s ongoing commitment to expanding its presence in key markets around the world. By partnering with established lottery operators like the Hungarian National Lottery, Aristocrat Interactive is able to leverage its expertise and technology to deliver cutting-edge gaming solutions to players in new and exciting ways.

Overall, the partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery represents a significant step forward for the gaming industry in Hungary. With the introduction of eInstant games, players can look forward to a more immersive and engaging gaming experience that is sure to keep them coming back for more.

The world’s largest gaming exhibition, ICE 2025, celebrated a spectacular premiere in Barcelona. As the largest exhibitor, with an impressive booth covering around 4,500 m2, NOVOMATIC captivated more than 55,000 visitors with its innovative products, state-of-the-art technology, and an unparalleled experience. As Europe’s leading gaming technology group, NOVOMATIC not only delivered an exceptional trade show presence but was also proud to receive four prestigious international awards, further cementing its position at the forefront of the industry.

From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design, and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.

Brilliance Perfected: The Launch of the DIAMOND XTM 1.55J QUATTRO

NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND XTM 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND XTM 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck, and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND XTM 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. XTM series also attracted attention. The V.I.P. XTM Royal 1.85, V.I.P. XTM Dream 2.43/3.43, and V.I.P. XTM Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. XTM Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.

Next-Level Gaming: Linked Progressives, Multiple Feature Games, and Game-Mixes

NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINKTM Evolution, which created a buzz with two enticing new titles – Mighty SquadTM and Fu FlowTM. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular XTENSION LINKTM were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINETM platform, the new Multiple Feature Game RISING TREASURESTM made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and Prize Upgrades. The Impera ProLinkTM enthralled visitors with four new titles, including the legendary Book of RaTM ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator® is receiving a stunning modern update with the launch of the GAMINATORTM X5. This highly customizable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.

Game-Changers: Electronic Table Games and a Casino Management Solution

NOVOMATIC is setting new standards in electronic table gaming with NOVO UNITYTM PRO. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customizability. From the seamless integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting – NOVOMATIC’s state-of-the-art ETG solution was met with enthusiasm at ICE. The visionary casino management solution NOVOVISIONTM, based on the latest cutting-edge technologies, was another visitor magnet at the NOVOMATIC booth. With a broad approach and an ever-increasing diversification of system functionalities, NOVOMATIC’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. The latest developments were presented in two different set-ups: for club operations and for casinos.

Global Excellence: NOVOMATIC Wins Four Prestigious Awards

ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: The V.I.P. XTM Galaxy 2.65 was honored as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognized with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence, and leadership in the gaming industry.

The Executive Board of NOVOMATIC AG Group emphasizes: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”

NOVOMATIC, a leading provider of gaming technology, recently showcased its latest innovations at the ICE 2025 conference in Barcelona. The company’s display at the event was nothing short of groundbreaking, featuring cutting-edge technology that is set to revolutionize the gaming industry.

One of the highlights of NOVOMATIC’s display at ICE 2025 was its new line of interactive gaming machines. These machines feature advanced touch screen technology and immersive graphics, providing players with a truly engaging gaming experience. In addition, NOVOMATIC also unveiled a new virtual reality gaming platform that allows players to step into a virtual world and interact with their favorite games in a whole new way.

Another key innovation showcased by NOVOMATIC at ICE 2025 was its new line of mobile gaming solutions. These solutions allow players to access their favorite games on the go, whether they are using a smartphone or tablet. This means that players can enjoy the thrill of gaming anytime, anywhere, making it easier than ever to stay connected to their favorite games.

In addition to its gaming technology innovations, NOVOMATIC also showcased its commitment to responsible gaming at ICE 2025. The company unveiled a new suite of tools and resources designed to help players manage their gaming habits and stay in control of their play. These tools include self-exclusion options, time limits, and budgeting tools, all aimed at promoting responsible gaming practices.

Overall, NOVOMATIC’s display at ICE 2025 was a testament to the company’s dedication to innovation and excellence in the gaming industry. With its cutting-edge technology and commitment to responsible gaming, NOVOMATIC is poised to lead the way in shaping the future of gaming for years to come.

After three epic days, BetConstruct has brought ICE Barcelona 2025 to a worthwhile close. From January 20-22, the Fira Barcelona Gran Via beamed with the industry’s biggest event, gathering enthusiasts and professionals under one roof to celebrate excellence and foster innovation. With the largest and most impressive stand in our history and exhibiting a wide array of offerings, the company once again cemented its position as an undisputed leader in iGaming.

 BetConstruct extends its gratitude to the organisers behind ICE Barcelona for putting together such an event that marked a new chapter in ICE’s history. The event marked the start of many new collaborations that we are excited to unveil in due time.

ICE Barcelona Highlights

Appearing at ICE Barcelona with their recently announced concept, The Center of Gravity, BetConstruct kicked things off on a high note with an amazing party of the same name. Also participating in the party was the renowned Alec Monopoly, who brought his unique art to the fold and had an incredible collaboration with PopOK Gaming along the way.

Celebrating the 2nd Anniversary of FTN 

ICE Barcelona 2025 coincided with the second anniversary of FTN, the native cryptocurrency that has been revolutionising digital finance across industries since 21 January 2023. In just two years, the industry has seen FTN meet unprecedented success, growing from an initial value of 0.19 USDT to 3.9 USDT as of January 30, a remarkable 1690% increase. The company celebrated this success in style at the Center of Gravity party, wishing the token even more success.

The Ultimate Showcase

For the entirety of the event, BetConstruct’s 1500 sqm stand exhibited their comprehensive offerings, which included the company’s household Sportsbook and Casino Suite, Affiliate System, and The Last Battle loyalty system. Also showcased were the Trebuchet challenge-based system, and the Bonus Pie in-game marketplace.

As always, BetConstruct revealed new initiatives, particularly The Last Battle Universe which is developed as a one-of-a-kind loyalty program designed exclusively for B2B partners. All this and more was put on full display at their stand, where BetConstruct representatives eagerly awaited to introduce them to attendees.

More Collaborations with the Ortak Marketplace

BetConstruct took things to the next level at ICE Barcelona 2025 with the awesome ICE-exclusive Ortak Raffle, the company’s latest collaboration with the Ortak marketplace. The raffle had a total prize pool of 6000 FTN and took place on the last day of the expo, ending it on a high note just as we started it. Winners were announced both live on sight and online, allowing everyone to participate in the reveal. BetConstruct’s collaboration with the Ortak marketplace also included the Ortak White Label that allows the creation of bespoke NFT marketplaces, as well the Ortak Snowball which takes player interaction with NFTs to the next level.

Here’s to More ICE Experiences

As ICE Barcelona 2025 comes to a close, BetConstruct reflects on an unforgettable event that showcased the very best of the company and the iGaming industry. From captivating innovations and thrilling celebrations to inspiring collaborations and groundbreaking milestones, these three days at the Fira Barcelona Gran Via were nothing short of extraordinary.

As the company looks to the future, it remains committed to pushing the boundaries of innovation and excellence, building on the connections and achievements forged during this landmark event.

BetConstruct, a leading provider of online gaming and betting solutions, recently showcased their latest innovations at the ICE Barcelona conference. The event, which took place from May 29th to June 1st, brought together industry professionals from around the world to discuss the latest trends and technologies in the gaming industry.

One of the highlights of BetConstruct’s showcase was their new Virtual Reality (VR) casino platform. This cutting-edge technology allows players to immerse themselves in a virtual casino environment, complete with realistic graphics and sounds. With VR becoming increasingly popular in the gaming industry, BetConstruct’s platform is sure to attract a lot of attention from both players and operators.

In addition to their VR platform, BetConstruct also showcased their latest sports betting solutions. Their sportsbook software is known for its reliability and flexibility, allowing operators to offer a wide range of betting options to their customers. With the popularity of sports betting on the rise, BetConstruct’s solutions are sure to be in high demand.

Another key feature of BetConstruct’s showcase was their live casino offering. Their live dealer games provide players with an authentic casino experience, complete with real dealers and interactive gameplay. This immersive experience is a big draw for players who prefer the excitement of a live casino environment.

Overall, BetConstruct’s showcase at ICE Barcelona was a big success. Their innovative technologies and solutions are sure to make a big impact on the gaming industry in the coming years. Whether it’s their VR casino platform, sports betting solutions, or live casino offering, BetConstruct is at the forefront of the industry and poised for continued success.