Archives April 2025

The Canadian Gaming Summit 2025 will tackle the most pressing shifts shaping Canada’s casino and sports betting sectors through its dedicated ‘Sports Betting & Casino’ track.

With customer experience at the heart of every discussion, industry leaders will explore the need to modernize AML frameworks, the rise of micro-betting, the digital evolution of land-based casinos, and more.

Taking place on Wednesday, 18th June, at the Metro Toronto Convention Centre, the dedicated track will feature over 20 industry voices — including key names from major operators such as FanDuel, PointsBet and BetMGM, and representatives from key regulatory bodies like the Alcohol and Gaming Commission of Ontario (AGCO).

Rasmus Sojmark, CEO and Founder of SBC, said: “Operators are constantly challenged with striking the right balance between offering innovative, engaging experiences and upholding robust player protection standards. We’ve designed this track with that in mind — addressing not just where the industry is heading in the betting and casino sectors, but how we can get there responsibly.

“The track offers a rare chance to hear directly from regulators, legal experts, and operators and suppliers on the key trends shaping Canada’s market. You can’t miss this if you’re serious about finding innovative and responsible ways to grow your betting or casino business in Canada.”

The track begins with a discussion over reforming Canada’s approach to AML regulations as part of Broken: The Urgent Need to Modernize Canada’s AML Framework. Experts Amanda Brewer (Senior Executive, Canadian Gaming Association), Terry McInally (Chief Compliance Officer & Chief Technology Officer, Gateway Casinos), Derek Ramm (Director, Kinectify Advisors), Christine do Souto (Director, AML, iGaming Ontario) and Brian Terranova (Director, AML & Sanctions Operations, FanDuel) will explore Canada’s current AML regulations and look at how updated requirements for operators can be designed to be both effective and realistically implementable across the sector.

The session, Innovations in Betting: Micro and More, looks at how micro-betting and other innovative wager models are taking sports bettors by storm in both the US and Canada. Experts, Matthew Ferrara (Sales Manager, Altenar), Kris Abbott (Country Manager Canada, Stake.ca) and John Humphreys (Head of Product, 10star), will explore what the growth of this trend means for player protection, regulatory oversight, and how operators can balance player engagement with maintaining responsible gambling.

The panel Omnichannel Marches On: Are The Bricks and Mortar Crowd Catching Up? examines how land-based operators are closing the gap with their online counterparts by embracing omnichannel strategies. The discussion will feature insights from Paul Adams (Marketing Operations Manager, BetMGM Canada), Scott Baker (Interactive Account Manager, AGS), François Hardy (Product & Innovation Director, Loto-Quebec), Tony Plaskow (Commercial Director, Pixiu Gaming), and Nasr Sattar (EVP Business Solutions, NRT Tech), as they discuss how branding, technology, and gameplay innovations can be implemented to reach more customers.

Attention then turns to the fascinating world of ‘Charitable Gaming’ during cGaming – A Collaborative Approach & Community Impacts. This panel features Peter McMahon (Chief Executive Officer, CGAO), David Philips (Chief Operating Officer, AGCO), David Pridmore (Chief Gaming Officer, OLG), and Richard Schwar (Executive Director, OCGA) as they discuss how cGaming can stay true to its community-first mission while evolving to meet the demands of a changing audience that is becoming increasingly digitized.

The Canadian Gaming Summit 2025 is set to be a groundbreaking event that will explore the intersection of innovation and integrity in sports betting and casino industries. With the rapid advancement of technology and the growing popularity of online gambling, it is more important than ever for industry professionals to prioritize integrity and ethical practices while also embracing innovation to stay competitive in the market.

One of the key topics that will be discussed at the summit is the role of technology in shaping the future of sports betting and casino operations. From artificial intelligence and machine learning algorithms to blockchain technology and virtual reality, there are countless ways that technology can revolutionize the way that games are played, bets are placed, and winnings are distributed. However, with these advancements also come new challenges in ensuring the security and fairness of the games, as well as protecting players from potential harm.

Another important aspect of the summit will be the focus on responsible gambling practices and promoting integrity within the industry. With the rise of online gambling platforms, it is easier than ever for individuals to access and participate in gambling activities, which can lead to addiction and other negative consequences. By implementing strict regulations and promoting responsible gambling practices, industry professionals can help to protect players and ensure that they are able to enjoy their gaming experience in a safe and secure environment.

In addition to discussing these important topics, the Canadian Gaming Summit 2025 will also provide attendees with the opportunity to network with industry leaders, share best practices, and learn about the latest trends and developments in the sports betting and casino industries. By bringing together professionals from across the country, the summit aims to foster collaboration and innovation within the industry, ultimately leading to a more sustainable and successful future for all stakeholders involved.

Overall, the Canadian Gaming Summit 2025 promises to be an informative and engaging event that will explore the intersection of innovation and integrity in sports betting and casino industries. By addressing key issues such as technology, responsible gambling, and industry ethics, attendees will gain valuable insights and strategies to help them navigate the rapidly evolving landscape of the gaming industry.

SBC Summit Americas will open its conference agenda on Wednesday, May 14, at the Broward County Convention Center with a high-impact Leaders Track, setting the tone for a landmark event uniting North and Latin America’s gaming sectors under one roof.

The day will begin with opening remarks titled “Welcome to Florida”, delivered by Julie Brown, Vice Chairman and Inaugural Chairman of the Florida Gaming Control Commission—one of the state’s most authoritative voices in gaming regulation. Brown played a pivotal role in establishing the Commission and brings a deep understanding of Florida’s regulatory landscape, making her a fitting figure to help open the first edition of this reimagined event.

The opening remarks will be followed by the conversation with Bill Miller, President & CEO of the American Gaming Association (AGA) who will offer a timely exploration of how the shifting political landscape—from Capitol Hill to state regulatory conversations—is shaping the future of legal gaming in the U.S, as policymakers and regulators adapt to emerging technologies, evolving consumer behaviors, and increased scrutiny around responsible gaming.

“It’s More Fun When It’s For Fun: In Conversation with DraftKings’ First Chief Responsible Gaming Officer” will shine a spotlight on one of the industry’s most crucial and timely priorities: player protection. As DraftKings’ first-ever Chief Responsible Gaming Officer, Lori Kalani will bring a fresh perspective on how the company is embedding responsible gaming practices across its platforms and player communities.

SBC’s Managing Editor, Jessica Welman, will interview Ari Borod, who will offer attendees an exclusive look into the bold ambitions and strategy of one of the most closely watched entrants in the U.S. sports betting market—Fanatics Betting and Gaming. As Chief Business Officer, Borod plays a central role in shaping how the powerhouse brand is differentiating itself in a saturated market, navigating regulatory hurdles, and aiming to merge commerce with gaming in innovative ways.

Day One will also feature three dedicated Leaders panels, each tackling key challenges and opportunities across the Americas.

“LatAm Leaders – Beyond Brazil: Balancing Growth Across LatAm’s Other Markets” will bring together a powerhouse panel of regional experts to address one of the most urgent strategic questions facing the Latin American gaming industry: how to capitalize on Brazil’s explosive growth without neglecting the rest of the region. Featuring key voices from Colombia, Argentina, Peru, and beyond—including Julio César Tamayo Betancur (President, Wplay), Felipe Fraga (CBO, EstrelaBet), Sebastián Vivot(Director of Modernization and Information Technologies, LOTBA), Ramon Glieneke (COO, Alea), and Gonzalo Pérez (CEO, Apuesta Total)—and moderated by Karen Marcela Sierra-Hughes (VP of LatAm, Caribbean & Spain, GLI), this session will explore how to sustain balanced expansion and unlock untapped growth across the wider LATAM region.

The “Sports Betting Leaders: Tech vs Sports Books – What Are the Odds?” panel will dive into one of the most pressing debates in the U.S. sports betting landscape: whether to embrace or resist emerging technologies like AI. Featuring Stuart Simms (Group CEO, FairPlay Sports Media), Behshad Behzadi(Chief Product, Technology & AI Officer, Sportradar), and Endre Nesset (President, Coolbet), this session will unpack the opportunities and challenges that come with integrating cutting-edge tools into legacy systems.

Finally, the “iGaming Leaders: Omnichannel Strategy for Enhanced Customer Experience” panel will delve into how operators can create seamless, unified experiences across both digital and physical touchpoints. Kresimir Spajic (CEO & Chair, Betfred US), Oliver Bartlett (Vice President of Gaming – Product & Content, BetMGM), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), Shai Frank (SVP Product & GM Americas, Optimove), and Andy Mace (Head of Casino Personalisation, Sportradar) will examine whether the industry is truly maximizing this potential to meet modern consumer expectations.

Another key sequence of sessions will offer a deep dive into the evolution, crossover, and regulation of fantasy sports in the U.S. It will begin with “The State of Fantasy Sports in America,” a presentation that will explore the history, skill-based game types, and monetization models of the sector. Then, “Crossover Between Fantasy Sports & Sports Betting” will examine how businesses can engage a shared audience of 70 million fans through aligned products and strategies. “Paid Fantasy Sports & Sports Betting – Legislation & Regulation Differences” will follow, unpacking the legal and operational contrasts between the two verticals. The block will conclude with “30 Years of Sports: From the Internet’s Infancy to Today’s Tech,” which will reflect on the industry’s transformation through the lens of innovation.

Capping off the day, “Ask the Regulators” will provide a rare and high-impact opportunity for operators and suppliers to engage directly with the key figures shaping U.S. gaming legislation. In this interactive Q&A session, Ed Martin (CEO) and Tom Sage (VP) of the Sports Betting Regulators Association, alongside Shawn Fluharty, President of the National Council of Legislators from Gaming States, will offer insight into the priorities, challenges, and future direction of state-level regulation.

Day Two of the event will also feature a dedicated Leaders Track, bringing together even more influential voices from North and Latin America to discuss what lies ahead for the industry.

Get your SBC Summit Americas tickets—group discounts are available!

The SBC Summit Americas, one of the most anticipated events in the gaming and betting industry, is set to kick off in Fort Lauderdale with a lineup of key leaders from the United States and Latin America slated to speak on the first day of the summit. The event, which will take place from September 28th to 30th, promises to bring together industry professionals, regulators, and policymakers to discuss the latest trends and developments in the rapidly evolving world of sports betting and online gaming.

Among the notable speakers scheduled to address attendees on the first day of the summit are several influential figures from both the United States and Latin America. These include key leaders from major gaming companies, regulatory bodies, and industry associations who will share their insights and expertise on a wide range of topics, including regulatory challenges, market opportunities, and technological innovations shaping the future of the industry.

One of the highlights of the first day’s agenda is a panel discussion featuring top executives from leading gaming companies in the United States and Latin America. These industry leaders will offer their perspectives on the current state of the market, as well as their predictions for future growth and expansion opportunities in the region. The panel is expected to provide valuable insights for attendees looking to navigate the complex regulatory landscape and capitalize on emerging trends in the industry.

In addition to the panel discussion, attendees can look forward to keynote addresses from prominent figures in the gaming and betting industry, as well as interactive workshops and networking sessions designed to facilitate collaboration and knowledge sharing among participants. The summit will also feature a trade show showcasing the latest products and services from a wide range of exhibitors, providing attendees with the opportunity to explore new business opportunities and forge valuable partnerships.

Overall, the SBC Summit Americas promises to be an informative and engaging event for anyone involved in the gaming and betting industry. With a lineup of key leaders from the United States and Latin America set to speak on the first day of the summit, attendees can expect to gain valuable insights into the latest trends and developments shaping the future of the industry. Whether you are a seasoned industry professional or a newcomer looking to learn more about this dynamic sector, the summit offers a unique opportunity to connect with industry leaders, exchange ideas, and stay ahead of the curve in this rapidly evolving industry.

The Merkur Group and Spintec have been strategic allies in the area of electronic table games manufacturing for many years. The companies are now further expanding their close and trusting partnership: Merkur Spielbanken, a subsidiary of the family-run Merkur Group, and the Slovenia-based developer of ultimate Electronic Table Games, are proud to announce that to date, 125 play stations of Roulette have been installed across six locations, including one of the largest casinos in Germany – Merkur Spielbank Monheim – featuring an impressive setup of 44 play stations.

This achievement is the result of a close and strategic collaboration between Merkur Spielbanken, Merkur Gaming, and Spintec’s product management and development teams. Together, they have focused on designing optimal setups tailored to maximize performance and player engagement. These setups feature Spintec’s latest game innovations, including multi-level jackpots, Hotspot Roulette, and fully certified flagship game Galactic Spin Roulette. Crucially, success has also come from offering a flexible mix of compact and standalone solutions integrated with experience zones and live table gaming. The seamless combination of Automated, Live, and Virtual technologies enables an unparalleled gaming experience for players across all venues.

However, the focus is already on the future: In connection with the takeover of the ten casinos in the federal state of Lower Saxony, Merkur Spielbanken and Spintec are preparing for the rollout of Spintec’s state-of-the-art Spectra ETG solution across all venues in Lower Saxony.

David Schnabel, Merkur Group Management Board member responsible for casinos, is delighted with the partnership: “The success of Merkur Spielbanken is based, among other things, on an innovative mix of the latest slot machines and games as well as a modern range of casino classics. Thanks to the exceptionally well performing Spintec ETG solutions, we are delighted to be able to offer our guests a further attractive range of games and thus supplement our diverse entertainment portfolio.” Goran Sovilj, Spintec’s Global Sales Director, is also satisfied: “We’re extremely proud to have made a breakthrough in the traditionally conservative German market. Our sincere thanks go to Merkur Spielbanken for their trust, and we look forward to a successful and growing partnership in the future.”

Merkur Spielbanken, one of the leading casino operators in Germany, has recently announced a partnership with Spintec, a renowned provider of gaming solutions. This collaboration is set to revolutionize the gaming experience at Merkur Spielbanken’s casinos and bring a new level of excitement to players.

Spintec is known for its innovative and cutting-edge gaming products, including electronic table games, virtual gaming solutions, and automated gaming solutions. By partnering with Spintec, Merkur Spielbanken is looking to enhance its offerings and provide its customers with a more immersive and engaging gaming experience.

One of the key benefits of this partnership is the introduction of Spintec’s electronic table games, which offer a modern and interactive alternative to traditional table games. These electronic table games feature high-definition graphics, realistic sound effects, and intuitive touch-screen controls, allowing players to enjoy a more dynamic and engaging gaming experience.

In addition to electronic table games, Merkur Spielbanken will also be incorporating Spintec’s virtual gaming solutions into its casinos. These virtual gaming solutions allow players to enjoy a wide range of casino games in a virtual environment, providing a convenient and accessible way to play their favorite games.

Furthermore, Merkur Spielbanken will be implementing Spintec’s automated gaming solutions, which streamline the gaming process and improve operational efficiency. These automated gaming solutions include automated roulette wheels, card shufflers, and other devices that help to speed up gameplay and reduce the need for manual intervention.

Overall, the partnership between Merkur Spielbanken and Spintec is set to bring a new level of innovation and excitement to the gaming experience at Merkur Spielbanken’s casinos. With Spintec’s cutting-edge gaming solutions, players can look forward to a more immersive, interactive, and enjoyable gaming experience.

Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.

Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.

The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.

Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.

The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.

Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”

Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”

The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.

Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.

Live Casino Comparer is a popular online platform that provides reviews and comparisons of various live casino games and operators. Recently, it was announced that the platform has been acquired by Already Media, a leading digital media company specializing in online gaming and entertainment content.

This acquisition is a significant development in the online casino industry, as it brings together two major players in the field. Already Media is known for its expertise in creating high-quality content for online gaming enthusiasts, while Live Casino Comparer has built a strong reputation for providing unbiased and informative reviews of live casino games.

With this acquisition, Already Media aims to further expand its presence in the online casino market and enhance its offerings to cater to a wider audience of players. By integrating Live Casino Comparer’s resources and expertise into its existing platform, Already Media will be able to provide even more comprehensive and detailed reviews of live casino games, as well as valuable insights and tips for players looking to enhance their gaming experience.

The acquisition of Live Casino Comparer by Already Media is a testament to the growing importance of online gaming content in the digital media landscape. As more players turn to online casinos for entertainment and excitement, there is a growing demand for reliable and trustworthy information about the latest games and operators. By joining forces, Already Media and Live Casino Comparer are well-positioned to meet this demand and provide players with the information they need to make informed decisions about their gaming experience.

Overall, this acquisition marks an exciting new chapter for both Already Media and Live Casino Comparer. With their combined expertise and resources, they are poised to become a leading authority in the online casino industry, offering players a wealth of valuable information and insights to enhance their gaming experience.

The Spring Poker Championship, running from May 2 to June 1, 2025, will offer players a €888,000 prize pool. As part of Stretch Network’s commitment to delivering high-quality tournament experiences, this series is designed to increase engagement, player activity, and liquidity for operators.

Operators on the network will benefit from a diverse tournament schedule featuring:
✔ Main Event – €50,000 GTD
✔ MAIN MYSTERY BOUNTY – €35,000 GTD
✔ Mini Main Event – €10,000 GTD each
✔ Omaha Main Events – €5,000 GTD
✔ Daily Headliners – Up to €20,000 GTD
✔ Mini ELITE & Mini MASTER – €10 buy-in, €5,000 GTD
✔ MEGA CENTROLLs – €0.01 buy-in, €5,000 GTD

To further enhance competition, the series includes tournament leaderboards with a €5,000 prize pool. This presents an excellent opportunity for operators to retain players, increase tournament participation, and drive consistent traffic.

With Stretch Network’s industry-leading poker software, this championship is a valuable addition to any operator’s tournament offerings.

Stretch Network, a leading online poker platform, has announced its highly anticipated Spring Poker Championship with a massive €888,000 prize pool up for grabs. This exciting event is set to attract poker enthusiasts from around the world, all vying for their chance to take home a share of the impressive prize money.

The Spring Poker Championship is one of the most prestigious events on the Stretch Network calendar, known for its competitive gameplay and lucrative rewards. With a prize pool of €888,000, this tournament promises to be a thrilling and high-stakes competition that will test the skills and strategies of even the most seasoned poker players.

Players participating in the Spring Poker Championship will have the opportunity to compete in a variety of poker games, including Texas Hold’em, Omaha, and Seven Card Stud. The tournament will feature a range of buy-in levels to cater to players of all skill levels, from beginners to experienced professionals.

In addition to the cash prizes up for grabs, players will also have the chance to win exclusive merchandise and other exciting rewards throughout the tournament. Stretch Network is known for its generous prize pools and innovative promotions, making this event a must-attend for any poker enthusiast looking to test their skills and potentially walk away with a substantial cash prize.

To ensure fair play and transparency, the Spring Poker Championship will be overseen by a team of experienced tournament directors and officials who will ensure that all games are conducted in accordance with the highest standards of integrity and professionalism. Players can rest assured that they will be competing in a safe and secure environment, free from any potential cheating or unfair practices.

For those looking to get in on the action, registration for the Spring Poker Championship is now open on the Stretch Network website. Players can sign up for their preferred events and buy-ins, secure their spot in the tournament, and start preparing for what promises to be an unforgettable poker experience.

Whether you’re a seasoned pro or a casual player looking to test your skills, the Spring Poker Championship on Stretch Network is an event not to be missed. With a massive €888,000 prize pool up for grabs, this tournament offers an exciting opportunity to showcase your poker prowess and potentially walk away with a substantial cash prize. Don’t miss your chance to be a part of this thrilling event – register now and get ready to compete against some of the best poker players in the world.

Building on 15 years of success, G2E Asia + Asian IR Expo is set to make its highly anticipated return to Macau from May 7-9, 2025, at The Venetian Macao. The 2025 show will introduce a range of new initiatives, including 100 exclusive product launches debuting in Asia for the first time. These will be showcased across more than 30,000 sqm and will cover the full spectrum of the entertainment and travel industries.

The leading event in Asia is expected to attract over 10,000 visitors from 80 countries and regions. To maximize opportunities for attendees, the event will feature a series of high-impact networking sessions, along with a dedicated business matchmaking team coordinating over 400 pre-arranged meetings to streamline connections.

New gaming innovation forum led by G2E Asia award winners and nominees

This year’s show will also introduce the new Gaming Innovation Forum, featuring three full days of sessions that will dive into the latest gaming trends and technologies, all presented by G2E Asia Awards winners and nominees. Located in the exhibition hall, the forum will be accessible to all event attendees.

The G2E Asia Awards celebrates excellence and innovation within the gaming and entertainment industry. The awards will spotlight five prestigious categories, each evaluated by a panel of renowned industry leaders: Best Slot Award, Best Electronic Table Game Award, Best Table Game Award, Best Casino Supply Award, and Best IR Tech Solution Award. All award-winning products will be prominently displayed in the exhibition, giving attendees the opportunity to experience them firsthand.

New smart hospitality technology experience zone

The expanded Asian IR Expo will feature a new Smart Hospitality Technology Experience Zone, offering an immersive and interactive onsite experience. This space will showcase emerging innovations across three unique areas: Smart Reception, Smart Cleaning and Smart Hospitality, each providing guided tours and live demonstrations.

Technology zone and tech talk return to spotlight latest advancements

The popular Technology Zone and Tech Talk will return, showcasing the latest advancements from emerging industry brands. Over two days, Tech Talk will feature expert-led sessions on key topics including entertainment technology and smart hospitality.

To learn more about G2E Asia, visit www.G2EAsia.com
To learn more about Asian IR Expo, visit www.AsianIRExpo.com

The gaming industry is abuzz with excitement as key industry leaders prepare to unveil 100 exclusive product launches at the upcoming G2E Asia + Asian IR Expo in Macau this May. This highly anticipated event is set to showcase the latest innovations and cutting-edge technologies in the world of gaming, attracting industry professionals and enthusiasts from around the globe.

G2E Asia + Asian IR Expo is one of the most prestigious gaming events in Asia, bringing together top industry players to network, collaborate, and showcase their latest products and services. This year’s event promises to be bigger and better than ever, with a lineup of exclusive product launches that are sure to impress attendees.

Among the key industry leaders set to unveil their latest offerings at the expo are leading gaming manufacturers, software developers, and service providers. These companies have been working tirelessly to develop innovative products that will revolutionize the gaming industry and provide players with an unparalleled gaming experience.

From state-of-the-art slot machines and electronic table games to cutting-edge software solutions and immersive virtual reality experiences, the 100 exclusive product launches at G2E Asia + Asian IR Expo will cover a wide range of gaming categories and technologies. Attendees can expect to see the latest trends in mobile gaming, live dealer solutions, sports betting, and more, all under one roof.

In addition to the product launches, the expo will also feature a series of informative seminars, panel discussions, and networking events where industry experts will share their insights and expertise on the latest trends and developments in the gaming industry. Attendees will have the opportunity to learn from the best in the business and gain valuable knowledge that will help them stay ahead of the curve.

Overall, G2E Asia + Asian IR Expo promises to be a must-attend event for anyone involved in the gaming industry. With 100 exclusive product launches from key industry leaders, attendees can expect to see the future of gaming unfold before their eyes. Whether you’re a gaming professional looking to stay ahead of the competition or a gaming enthusiast eager to experience the latest innovations, this expo is sure to deliver an unforgettable experience.

The global betting company has won the most prestigious iGaming award’s main prize in Latin America.

As part of the SiGMA Americas 2025 summit, iGaming industry leaders met in Sao Paulo to exchange experiences and discuss current trends in the industry. Traditionally, the event organizers held an awards ceremony for the best companies in key nominations.

Global betting company 1xBet won the forum’s main award and was recognized as the Best Sportsbook Operator 2025. The expert jury board highly appreciated the brand’s innovative approach to the development of its platform: high-speed operation, maximum protection, user-friendly interface, as well as impressive marketing activity and promotion of transparent licensing principles in the region.

The award ceremony took place on April 7 at the Transamerica Expo Center in Sao Paulo, Brazil.

“The victory in the key nomination confirms 1xBet’s status as a leader in the Latin America iGaming industry. Our company always analyzes market trends, introduces innovations to improve the usability of our platform, and strives to make our offers as profitable as possible for players. We also actively worked to obtain licenses in key countries of the region and, as a result, our efforts were rewarded,” a representative of 1xBet commented on the victory.

The triumph at SiGMA Americas 2025 was a logical continuation of a successful year for 1xBet. The brand was previously recognized as the Best On Mobile 2025  at SiGMA Africa and received the Best Crypto Operator 2025 award following the SiGMA Eurasia Awards 2025 results.

About 1xBet

1xBet is a world-renowned company with 18 years of experience in the betting and gambling industry. The brand’s customers can bet on thousands of sports events or play hundreds of online games from the best providers, while the company’s website and app are available in 70 languages. 1xBet’s official partners include FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, FIBA, Volleyball World, ESL, and other popular sports brands and organizations. The company has repeatedly become a nominee and winner of prestigious professional awards, while the bookmaker’s platform is visited daily by over 3 million players worldwide.

About SiGMA Americas 2025

SiGMA Americas 2025 is organized by the international company SiGMA Group and is the largest specialized exhibition on the continent. SiGMA Group operates in Europe, Asia, Africa, and Latin America, having earned high authority in these regions. SiGMA Americas 2025 was attended by more than 18,000 delegates and 3,240 operators. The summit included 2 presentations of new startups and speeches by 300 speakers.

1xBet, a leading online sports betting and casino operator, has once again proven its excellence in the industry by winning the prestigious Best Sportsbook Operator Award at the SiGMA Americas 2025 conference. This award is a testament to 1xBet’s commitment to providing top-notch services to its customers and maintaining a high standard of quality in all aspects of its operations.

The SiGMA Americas conference is one of the most prominent events in the iGaming industry, bringing together key players and stakeholders from around the world to discuss the latest trends and developments in the sector. The Best Sportsbook Operator Award is highly coveted and is given to the operator that demonstrates outstanding performance, innovation, and customer satisfaction.

1xBet’s win at the SiGMA Americas 2025 conference is a reflection of its dedication to delivering an exceptional gaming experience to its customers. The operator offers a wide range of sports betting options, including live betting, virtual sports, and eSports, as well as a diverse selection of casino games. With a user-friendly interface, competitive odds, and a secure platform, 1xBet has established itself as a trusted and reliable choice for sports bettors around the world.

In addition to its impressive sportsbook offerings, 1xBet also stands out for its commitment to responsible gaming practices. The operator takes the well-being of its customers seriously and has implemented various measures to promote responsible gambling, including self-exclusion tools, age verification checks, and support for problem gamblers.

Furthermore, 1xBet’s dedication to innovation and technology sets it apart from its competitors. The operator continuously updates its platform with new features and enhancements to improve the overall user experience. From mobile betting apps to advanced analytics tools, 1xBet is at the forefront of the industry when it comes to embracing new technologies and trends.

Overall, 1xBet’s win at the SiGMA Americas 2025 conference is a well-deserved recognition of its excellence in the sports betting and casino industry. With its commitment to quality, innovation, and responsible gaming, 1xBet continues to set the standard for operators in the iGaming sector. Congratulations to 1xBet on this impressive achievement!

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success.

Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners.

We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach.

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Makeberry Affiliates, a leading affiliate marketing company in the online gambling industry, has recently announced a major transition. The company has decided to become the direct advertiser for two popular online casinos, WinSpirit and RocketPlay Casino. This move marks a significant shift in the company’s business model and is expected to have a positive impact on both Makeberry Affiliates and the casinos themselves.

By becoming the direct advertiser for WinSpirit and RocketPlay Casino, Makeberry Affiliates will now have more control over the marketing and promotion of these two online gambling platforms. This means that the company will be able to develop more targeted and effective advertising campaigns, as well as have greater flexibility in terms of promotions and bonuses offered to players.

One of the key benefits of this transition is that it will allow Makeberry Affiliates to build stronger relationships with both WinSpirit and RocketPlay Casino. By working directly with these casinos, the company will be able to provide better support and assistance to players, as well as have more input into the overall player experience. This, in turn, is expected to lead to increased player retention and loyalty, as well as higher revenues for both Makeberry Affiliates and the casinos themselves.

Additionally, by becoming the direct advertiser for WinSpirit and RocketPlay Casino, Makeberry Affiliates will be able to take advantage of new opportunities for growth and expansion. The company will now have more control over its own destiny and will be able to pursue new partnerships and collaborations that were not possible under its previous affiliate marketing model.

Overall, this transition is a bold and strategic move for Makeberry Affiliates. By becoming the direct advertiser for WinSpirit and RocketPlay Casino, the company is positioning itself for long-term success and growth in the competitive online gambling industry. Players can expect to see more targeted promotions and bonuses, as well as improved customer support and overall player experience at these two popular online casinos.

As affiliates strive to expand their reach and build deeper player connections,  SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation’ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

Additionally, the track will feature a dedicated ‘SEO Trilogy’, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.

You can purchase your Early Bird ticket, gaining you access to three days of networking, exhibition, and conference content for the discounted price of €400 ( a discount of €200 off a standard ticket).

Additionally, you can purchase our ‘Expo Plus Pass’ for €125. This pass grants you access to the conference and exhibition only. 

Operators and affiliates can apply for complimentary passes.

The SBC Summit Malta is one of the most anticipated events in the iGaming industry, bringing together top professionals, affiliates, and stakeholders to discuss the latest trends and innovations in the field. This year, the summit will focus on empowering affiliates with strategy and market insight to help them succeed in an ever-evolving industry.

Affiliate marketing is a key component of the iGaming industry, with affiliates playing a crucial role in driving traffic and generating revenue for operators. However, in order to be successful, affiliates need to have a deep understanding of the market and a solid strategy in place.

At the SBC Summit Malta, affiliates will have the opportunity to learn from industry experts and thought leaders who will share their insights and expertise on how to navigate the competitive landscape of affiliate marketing. From understanding consumer behavior to leveraging data analytics, affiliates will gain valuable knowledge that will help them optimize their marketing efforts and drive results.

One of the key themes of this year’s summit is the importance of building strong relationships with operators and other affiliates. By networking with industry peers and forging partnerships, affiliates can gain valuable insights and access to new opportunities that can help them grow their business.

In addition to educational sessions and networking opportunities, the SBC Summit Malta will also feature a range of exhibitors showcasing the latest products and services in the iGaming industry. Affiliates will have the chance to explore new tools and technologies that can help them streamline their operations and improve their performance.

Overall, the SBC Summit Malta promises to be a valuable experience for affiliates looking to take their business to the next level. By empowering affiliates with strategy and market insight, the summit aims to equip them with the knowledge and resources they need to succeed in a competitive and dynamic industry.

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.

Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.

The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.

On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.

Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”

For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”

Zitro, a leading global gaming supplier, has recently introduced a range of new games at the New York Casino in Mexico. The casino, located in the heart of Mexico City, is known for its luxurious atmosphere and top-notch gaming experience. With the addition of Zitro’s latest offerings, visitors can expect even more excitement and entertainment during their time at the casino.

One of the standout games that Zitro has brought to the New York Casino is its popular Link King progressive multigame. This game has been a hit with players around the world, thanks to its engaging gameplay and the chance to win big jackpots. The Link King machines at the New York Casino feature stunning graphics and immersive sound effects that create a truly immersive gaming experience.

In addition to Link King, Zitro has also introduced other new games at the New York Casino, including its popular 88 Link game series. These games offer players a unique and exciting way to win big prizes, with innovative features and bonus rounds that keep players coming back for more. With a wide range of themes and gameplay styles to choose from, there is something for every type of player at the New York Casino.

Zitro’s presence at the New York Casino is a testament to the company’s commitment to providing high-quality gaming experiences to players around the world. The company is known for its innovative approach to game development, with a focus on creating games that are not only fun and engaging but also offer the chance to win big prizes. By partnering with top casinos like the New York Casino in Mexico, Zitro is able to reach a wider audience and showcase its latest offerings to players who are looking for something new and exciting.

Overall, the introduction of Zitro’s new games at the New York Casino in Mexico is sure to be a hit with players. With a range of exciting games to choose from and the chance to win big prizes, visitors can expect an unforgettable gaming experience at this top-notch casino. Whether you’re a seasoned player or new to the world of gaming, Zitro’s latest offerings are sure to provide hours of entertainment and excitement.