Archives 2025

Casino tournaments have proven to be a highly effective strategy for increasing player engagement, extending gaming sessions, and driving revenue growth. With live leaderboards and competitive dynamics, these tournaments encourage players to wager more, return frequently, and remain loyal. For operators, this results in improved retention rates and a more robust player base—critical advantages in today’s competitive landscape.

Gamzix is redefining the tournament experience with Spin-O-Mania, a year-long network tournament featuring a €1,000,000 prize pool. Designed to maximize both player engagement and operator GGR, Spin-O-Mania integrates innovative features with effortless implementation, making it a valuable asset for forward-thinking casinos.

Why Casino tournaments are effective

Tournaments generate excitement and a sense of urgency, motivating players to increase their wagers and return regularly. Industry research highlights the benefits:

• 20-30% improvement in player retention
• 15-25% increase in average wagering per player
• Enhanced player satisfaction through competitive rewards

For operators, tournaments are a powerful tool for driving sustainable growth and staying ahead of the competition.

Spin-O-Mania: A €1,000,000 year-long tournament by Gamzix

Spin-O-Mania is an innovative network tournament crafted to sustain engagement and operational efficiency. Launching in 2025, it features weekly competitions with a substantial prize pool, ensuring continuous excitement and participation.

Key features of Spin-O-Mania

Weekly competitions: Players can participate every week from Thursday to Sunday, ensuring ongoing excitement and engagement.

Seamless opt-in via Gamzix Promo Site: Gamzix offers a dedicated promo site, allowing operators to join effortlessly with just two clicks—eliminating complex integrations and technical hurdles.

Effortless one-click integration: Gamzix provides ready-to-use promotional materials and technical support for seamless implementation.

Enhanced player retention: The structured, competitive environment fosters long-term player loyalty and sustained engagement.

Optimized for operators: Regular competitions enable casinos to drive continuous player activity, boost retention rates, and strengthen their player base.

The Business Impact of Spin-O-Mania

Spin-O-Mania goes beyond engagement—it’s a strategic growth driver. Key advantages include:

• Attracting new players while re-engaging dormant ones
• Increasing wagering activity as players compete for leaderboard positions
• Reducing churn through continuous competitions
• Offering a fully managed tournament solution, including prize distribution and technical support

What makes Spin-O-Mania unique?

Spin-O-Mania stands out due to:

• Year-long engagement: A structured format that maintains player interest throughout the year.
• Network-wide reach: Connecting multiple casinos to broaden the player base.
• Proven expertise: Gamzix’s deep experience in creating engaging gaming solutions for both players and operators.

Lida Kohosova, CCO of Gamzix, shares her perspective:

“At Gamzix, we recognize the importance of maintaining player engagement. With Spin-O-Mania, we manage all aspects of the promotion, allowing operators to focus on their core business. Our dedicated promo site makes opting in effortless—just two clicks, and you’re in. This tournament has been designed as a streamlined, effective tool to drive player retention and enhance casino performance.”

Elevate your Casino strategy

For operators looking to boost player engagement and revenue, Spin-O-Mania offers a structured, results-oriented solution. With a €1,000,000 prize pool, proven tournament mechanics, seamless integration, and operator-focused design, Spin-O-Mania is set to be one of the most powerful growth tools in 2025.

Opt in today and start enhancing player engagement instantly.

Casino tournaments have long been a popular way for players to test their skills and compete against others in a fun and exciting environment. These events offer a unique opportunity for players to showcase their abilities and potentially win big prizes. With the introduction of Spin-O-Mania by Gamzix, the importance of casino tournaments has never been more evident.

Spin-O-Mania is a new and innovative casino tournament platform that allows players to compete in a variety of games for a chance to win cash prizes and other rewards. The platform offers a wide range of games, including slots, table games, and more, giving players plenty of options to choose from. With its user-friendly interface and exciting gameplay, Spin-O-Mania has quickly become a favorite among casino enthusiasts.

One of the key benefits of participating in casino tournaments like Spin-O-Mania is the opportunity to test your skills against other players. Tournaments often attract some of the best players in the industry, providing a challenging and competitive environment for participants. This can help players improve their skills and learn new strategies that they can apply in future games.

In addition to the competitive aspect, casino tournaments also offer players the chance to win big prizes. Spin-O-Mania, for example, offers cash prizes, free spins, and other rewards to top-performing players. This adds an extra layer of excitement to the gameplay and gives players something to strive for as they compete against others.

Furthermore, casino tournaments can also help to build a sense of community among players. By participating in tournaments, players can connect with others who share their passion for casino games and form lasting friendships. This sense of camaraderie can enhance the overall gaming experience and make playing in tournaments even more enjoyable.

Overall, casino tournaments like Spin-O-Mania by Gamzix are an important part of the gaming industry. They provide players with a unique opportunity to test their skills, compete against others, and potentially win big prizes. Whether you’re a seasoned pro or a casual player, participating in casino tournaments can be a rewarding and exciting experience. So why not give it a try and see if you have what it takes to come out on top in Spin-O-Mania?

Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

Enteractive, a leading provider of player retention solutions, has recently partnered with BetMGM to enhance customer engagement and retention for the popular online gaming platform. This collaboration aims to leverage Enteractive’s innovative approach to reactivation and retention, ultimately driving increased player loyalty and lifetime value for BetMGM.

BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is one of the fastest-growing online gaming platforms in the United States. With a wide range of casino games, sports betting options, and promotions, BetMGM has quickly become a favorite among online gamblers. However, like many online gaming operators, BetMGM faces the challenge of retaining customers and keeping them engaged over the long term.

Enteractive’s player retention solutions are designed to address this challenge by providing personalized and targeted engagement strategies that keep players coming back for more. By leveraging a combination of data analytics, AI-driven insights, and human interaction, Enteractive is able to identify at-risk players, re-engage inactive customers, and build lasting relationships with loyal players.

One of the key benefits of Enteractive’s approach is its focus on human interaction. While many online gaming platforms rely solely on automated marketing campaigns and algorithms to engage with customers, Enteractive takes a more personalized approach by assigning dedicated account managers to each player. These account managers are trained to build rapport with players, understand their preferences and behaviors, and provide tailored recommendations and incentives to keep them engaged.

Through its partnership with BetMGM, Enteractive will work closely with the online gaming platform to implement its player retention solutions and drive increased customer engagement and loyalty. By leveraging Enteractive’s expertise in reactivation and retention, BetMGM aims to enhance the overall player experience, increase customer lifetime value, and ultimately drive sustainable growth for the business.

In conclusion, Enteractive’s partnership with BetMGM represents a significant step forward in the world of online gaming customer engagement and retention. By combining innovative technology with human interaction, Enteractive is helping BetMGM build stronger relationships with its players, drive increased loyalty and lifetime value, and ultimately differentiate itself in a competitive market. As online gaming continues to grow in popularity, partnerships like this one will be crucial for operators looking to stay ahead of the curve and deliver exceptional experiences for their customers.

The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets. Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open three colourful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with four identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

Zitro, a leading global gaming provider, has recently introduced a new concept and a range of exciting games at Playcity Casinos Mérida. This move comes as part of Zitro’s ongoing efforts to innovate and enhance the gaming experience for players in Mexico.

The new concept, known as “Big Time”, aims to bring a fresh and dynamic approach to the casino floor. With eye-catching visuals and engaging gameplay, Big Time is designed to appeal to a wide range of players, from casual gamers to seasoned veterans. The concept also includes a variety of new games that are sure to keep players entertained and coming back for more.

One of the standout games in the Big Time lineup is “Link King”, a progressive multi-game that offers players the chance to win big prizes with its exciting bonus features. Another popular game is “88 Link Lucky Charms”, which combines traditional Chinese symbols with modern gameplay mechanics to create a unique and immersive experience.

In addition to the new concept and games, Zitro has also introduced its popular “Allure” cabinet to Playcity Casinos Mérida. Featuring a sleek design and high-definition graphics, the Allure cabinet is sure to catch the eye of players and provide a premium gaming experience.

“We are thrilled to introduce our new concept and games at Playcity Casinos Mérida,” said Johnny Ortiz, Zitro’s Sales Director for Mexico. “We believe that these new offerings will resonate with players and help to elevate the overall gaming experience at the casino.”

With its commitment to innovation and quality, Zitro continues to be a driving force in the global gaming industry. By introducing new concepts and games at Playcity Casinos Mérida, the company is once again demonstrating its dedication to providing top-notch entertainment for players around the world.

BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.

With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.

Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.

For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.

Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.

“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”

To find out more about BETBY, visit: https://betby.com/

BETBY, a leading provider of sports betting solutions, has recently announced an upgrade to its betting tips API that will provide users with even more comprehensive coverage of sports and markets. This enhancement is part of BETBY’s ongoing commitment to offering the most advanced and accurate betting tips to its customers.

With the increased sports and market coverage, users of the betting tips API will have access to a wider range of betting options across various sports, including football, basketball, tennis, and more. This means that bettors will have more opportunities to place bets on their favorite sports and events, increasing their chances of winning big.

In addition to the expanded sports coverage, the upgraded API will also include more detailed and accurate predictions for each market. This will give users a better understanding of the potential outcomes of their bets, helping them make more informed decisions when placing wagers.

One of the key benefits of using BETBY’s betting tips API is the convenience it offers to users. By accessing the API, bettors can quickly and easily access up-to-date information and predictions on a wide range of sports and markets, saving them time and effort in researching and analyzing data themselves.

Furthermore, BETBY’s betting tips API is designed to be user-friendly and easy to integrate into existing platforms, making it accessible to a wide range of users, from casual bettors to professional sports analysts.

Overall, the improved betting tips API from BETBY represents a significant step forward in the world of sports betting, providing users with a more comprehensive and accurate tool for making informed betting decisions. Whether you are a seasoned bettor looking to increase your chances of winning or a newcomer looking to get started in the world of sports betting, BETBY’s upgraded API is sure to enhance your overall betting experience.

NeoGames Studio^™, Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.  

The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players. The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18^th iLottery partnership in Europe and 31^st globally.

The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings. In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.

“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”

“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”

NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.

About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.  

About Szerencsejáték Zrt.

Szerencsejáték Zrt is a 100% state-owned Hungarian national game organizer company, which offers  draw based games, scratch cards and sports betting, supported by one of Hungary’s largest distribution networks with nearly 7,500 seller points across the country. As a gambling organizer, they place a high priority on the protection of minors under the age of 18. Hungarian National Lottery is a member of the European Lotteries (EL) and the World Lottery Association (WLA) and is certified by both bodies as a responsible gambling organizer. Beyond prevention, they also help people with gambling addiction; players have access to 8 customer information locations across the country. They are proud of their charity scratch card sales network, which has been exclusively employing people with different types of disabilities for over 20 years and has received several awards throughout the years.

Aristocrat Interactive, a leading provider of online gaming solutions, has recently announced a partnership with the Hungarian National Lottery to introduce eInstant games in Hungary. This collaboration marks a significant milestone for both companies and is set to revolutionize the way players in Hungary experience lottery games.

The partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery will bring a new level of excitement and innovation to the Hungarian gaming market. With the introduction of eInstant games, players will now have the opportunity to enjoy a wide range of interactive and engaging lottery games from the comfort of their own homes.

eInstant games are a modern twist on traditional lottery games, offering players the chance to win instant cash prizes through online platforms. These games are designed to be fast-paced and entertaining, providing players with a unique gaming experience that is both fun and rewarding.

By partnering with the Hungarian National Lottery, Aristocrat Interactive’s NeoGames Studio is helping to bring these innovative eInstant games to a new audience in Hungary. This collaboration will not only benefit players by providing them with exciting new gaming options, but it will also help to drive growth and revenue for the Hungarian National Lottery.

The introduction of eInstant games in Hungary is part of Aristocrat Interactive’s ongoing commitment to expanding its presence in key markets around the world. By partnering with established lottery operators like the Hungarian National Lottery, Aristocrat Interactive is able to leverage its expertise and technology to deliver cutting-edge gaming solutions to players in new and exciting ways.

Overall, the partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery represents a significant step forward for the gaming industry in Hungary. With the introduction of eInstant games, players can look forward to a more immersive and engaging gaming experience that is sure to keep them coming back for more.

The world’s largest gaming exhibition, ICE 2025, celebrated a spectacular premiere in Barcelona. As the largest exhibitor, with an impressive booth covering around 4,500 m2, NOVOMATIC captivated more than 55,000 visitors with its innovative products, state-of-the-art technology, and an unparalleled experience. As Europe’s leading gaming technology group, NOVOMATIC not only delivered an exceptional trade show presence but was also proud to receive four prestigious international awards, further cementing its position at the forefront of the industry.

From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design, and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.

Brilliance Perfected: The Launch of the DIAMOND XTM 1.55J QUATTRO

NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND XTM 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND XTM 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck, and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND XTM 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. XTM series also attracted attention. The V.I.P. XTM Royal 1.85, V.I.P. XTM Dream 2.43/3.43, and V.I.P. XTM Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. XTM Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.

Next-Level Gaming: Linked Progressives, Multiple Feature Games, and Game-Mixes

NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINKTM Evolution, which created a buzz with two enticing new titles – Mighty SquadTM and Fu FlowTM. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular XTENSION LINKTM were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINETM platform, the new Multiple Feature Game RISING TREASURESTM made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and Prize Upgrades. The Impera ProLinkTM enthralled visitors with four new titles, including the legendary Book of RaTM ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator® is receiving a stunning modern update with the launch of the GAMINATORTM X5. This highly customizable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.

Game-Changers: Electronic Table Games and a Casino Management Solution

NOVOMATIC is setting new standards in electronic table gaming with NOVO UNITYTM PRO. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customizability. From the seamless integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting – NOVOMATIC’s state-of-the-art ETG solution was met with enthusiasm at ICE. The visionary casino management solution NOVOVISIONTM, based on the latest cutting-edge technologies, was another visitor magnet at the NOVOMATIC booth. With a broad approach and an ever-increasing diversification of system functionalities, NOVOMATIC’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. The latest developments were presented in two different set-ups: for club operations and for casinos.

Global Excellence: NOVOMATIC Wins Four Prestigious Awards

ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: The V.I.P. XTM Galaxy 2.65 was honored as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognized with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence, and leadership in the gaming industry.

The Executive Board of NOVOMATIC AG Group emphasizes: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”

NOVOMATIC, a leading provider of gaming technology, recently showcased its latest innovations at the ICE 2025 conference in Barcelona. The company’s display at the event was nothing short of groundbreaking, featuring cutting-edge technology that is set to revolutionize the gaming industry.

One of the highlights of NOVOMATIC’s display at ICE 2025 was its new line of interactive gaming machines. These machines feature advanced touch screen technology and immersive graphics, providing players with a truly engaging gaming experience. In addition, NOVOMATIC also unveiled a new virtual reality gaming platform that allows players to step into a virtual world and interact with their favorite games in a whole new way.

Another key innovation showcased by NOVOMATIC at ICE 2025 was its new line of mobile gaming solutions. These solutions allow players to access their favorite games on the go, whether they are using a smartphone or tablet. This means that players can enjoy the thrill of gaming anytime, anywhere, making it easier than ever to stay connected to their favorite games.

In addition to its gaming technology innovations, NOVOMATIC also showcased its commitment to responsible gaming at ICE 2025. The company unveiled a new suite of tools and resources designed to help players manage their gaming habits and stay in control of their play. These tools include self-exclusion options, time limits, and budgeting tools, all aimed at promoting responsible gaming practices.

Overall, NOVOMATIC’s display at ICE 2025 was a testament to the company’s dedication to innovation and excellence in the gaming industry. With its cutting-edge technology and commitment to responsible gaming, NOVOMATIC is poised to lead the way in shaping the future of gaming for years to come.

After three epic days, BetConstruct has brought ICE Barcelona 2025 to a worthwhile close. From January 20-22, the Fira Barcelona Gran Via beamed with the industry’s biggest event, gathering enthusiasts and professionals under one roof to celebrate excellence and foster innovation. With the largest and most impressive stand in our history and exhibiting a wide array of offerings, the company once again cemented its position as an undisputed leader in iGaming.

 BetConstruct extends its gratitude to the organisers behind ICE Barcelona for putting together such an event that marked a new chapter in ICE’s history. The event marked the start of many new collaborations that we are excited to unveil in due time.

ICE Barcelona Highlights

Appearing at ICE Barcelona with their recently announced concept, The Center of Gravity, BetConstruct kicked things off on a high note with an amazing party of the same name. Also participating in the party was the renowned Alec Monopoly, who brought his unique art to the fold and had an incredible collaboration with PopOK Gaming along the way.

Celebrating the 2nd Anniversary of FTN 

ICE Barcelona 2025 coincided with the second anniversary of FTN, the native cryptocurrency that has been revolutionising digital finance across industries since 21 January 2023. In just two years, the industry has seen FTN meet unprecedented success, growing from an initial value of 0.19 USDT to 3.9 USDT as of January 30, a remarkable 1690% increase. The company celebrated this success in style at the Center of Gravity party, wishing the token even more success.

The Ultimate Showcase

For the entirety of the event, BetConstruct’s 1500 sqm stand exhibited their comprehensive offerings, which included the company’s household Sportsbook and Casino Suite, Affiliate System, and The Last Battle loyalty system. Also showcased were the Trebuchet challenge-based system, and the Bonus Pie in-game marketplace.

As always, BetConstruct revealed new initiatives, particularly The Last Battle Universe which is developed as a one-of-a-kind loyalty program designed exclusively for B2B partners. All this and more was put on full display at their stand, where BetConstruct representatives eagerly awaited to introduce them to attendees.

More Collaborations with the Ortak Marketplace

BetConstruct took things to the next level at ICE Barcelona 2025 with the awesome ICE-exclusive Ortak Raffle, the company’s latest collaboration with the Ortak marketplace. The raffle had a total prize pool of 6000 FTN and took place on the last day of the expo, ending it on a high note just as we started it. Winners were announced both live on sight and online, allowing everyone to participate in the reveal. BetConstruct’s collaboration with the Ortak marketplace also included the Ortak White Label that allows the creation of bespoke NFT marketplaces, as well the Ortak Snowball which takes player interaction with NFTs to the next level.

Here’s to More ICE Experiences

As ICE Barcelona 2025 comes to a close, BetConstruct reflects on an unforgettable event that showcased the very best of the company and the iGaming industry. From captivating innovations and thrilling celebrations to inspiring collaborations and groundbreaking milestones, these three days at the Fira Barcelona Gran Via were nothing short of extraordinary.

As the company looks to the future, it remains committed to pushing the boundaries of innovation and excellence, building on the connections and achievements forged during this landmark event.

BetConstruct, a leading provider of online gaming and betting solutions, recently showcased their latest innovations at the ICE Barcelona conference. The event, which took place from May 29th to June 1st, brought together industry professionals from around the world to discuss the latest trends and technologies in the gaming industry.

One of the highlights of BetConstruct’s showcase was their new Virtual Reality (VR) casino platform. This cutting-edge technology allows players to immerse themselves in a virtual casino environment, complete with realistic graphics and sounds. With VR becoming increasingly popular in the gaming industry, BetConstruct’s platform is sure to attract a lot of attention from both players and operators.

In addition to their VR platform, BetConstruct also showcased their latest sports betting solutions. Their sportsbook software is known for its reliability and flexibility, allowing operators to offer a wide range of betting options to their customers. With the popularity of sports betting on the rise, BetConstruct’s solutions are sure to be in high demand.

Another key feature of BetConstruct’s showcase was their live casino offering. Their live dealer games provide players with an authentic casino experience, complete with real dealers and interactive gameplay. This immersive experience is a big draw for players who prefer the excitement of a live casino environment.

Overall, BetConstruct’s showcase at ICE Barcelona was a big success. Their innovative technologies and solutions are sure to make a big impact on the gaming industry in the coming years. Whether it’s their VR casino platform, sports betting solutions, or live casino offering, BetConstruct is at the forefront of the industry and poised for continued success.

Barcelona. A special honor: Aristidis Tsikouras from the Merkur Group was presented with the “ICE Landmark Award 2025” at the ICE in Barcelona.

The CEO of GeWeTe received the award for his 25 years of service with the Merkur Group and his professional achievements in the gaming industry. The award recognizes the influence he has had on the global gaming industry over the course of his career. “We would like to recognize this achievement,” said the jury. Every year at the ICE, companies, associations and individuals are honored for their achievements in the gaming industry. The awards are presented by trade fair organizer Clarion Gaming.

“I feel honored and would like to thank you very much for the award. It is both an incentive and an obligation for me to continue making my contribution to the success of the industry in the future,” explained Aristidis Tsikouras, who celebrated his 25th anniversary with the Merkur Group in November. The father of two children has been the sole Managing Director of GeWeTe since 2019. Aristidis Tsikouras started as a field sales representative at adp Merkur in 1999 and moved to GeWeTe in Mechernich as Sales Director in 2003. There he worked his way up step by step. In 2006, he was granted power of attorney and in 2008 he was appointed to the management board for the sales division. From mid-2013, as Managing Director, he was responsible for all areas of the company with the exception of Development and Quality Management. “I have always felt a great deal of trust,” he explained. “I was given the opportunity early on to take on personnel responsibility as well as manage a company. I am very grateful for that.” This successful career has now been recognized with the “ICE Landmark Award 2025”.

Aristidis Tsikouras, a renowned civil engineer and structural designer, has recently been honored with the prestigious ICE (Institution of Civil Engineers) Landmark Award for his outstanding contributions to the field of civil engineering. The award, which is given annually to individuals who have made significant advancements in the industry, recognizes Tsikouras’ innovative and groundbreaking work in the design and construction of iconic structures around the world.

Tsikouras, who hails from Greece, has a long and distinguished career in civil engineering, with over 30 years of experience in the field. He is known for his expertise in structural design and his ability to push the boundaries of what is possible in engineering. Throughout his career, Tsikouras has worked on a wide range of projects, from skyscrapers and bridges to stadiums and cultural landmarks.

One of Tsikouras’ most notable projects is the Burj Khalifa in Dubai, the tallest building in the world. Tsikouras played a key role in the design and construction of the iconic structure, which stands at over 800 meters tall. His innovative approach to structural design and his attention to detail were instrumental in ensuring the success of the project.

In addition to the Burj Khalifa, Tsikouras has worked on numerous other high-profile projects, including the Shard in London, the Marina Bay Sands in Singapore, and the One World Trade Center in New York City. His work has earned him a reputation as one of the leading civil engineers in the world, and he is widely respected for his technical expertise and creative vision.

The ICE Landmark Award is a fitting tribute to Tsikouras’ remarkable career and his many accomplishments in the field of civil engineering. The award recognizes his dedication to excellence and his commitment to pushing the boundaries of what is possible in engineering. Tsikouras’ work serves as an inspiration to aspiring engineers and a testament to the power of innovation and creativity in shaping the world around us.

In receiving the ICE Landmark Award, Aristidis Tsikouras joins a prestigious group of individuals who have made lasting contributions to the field of civil engineering. His work has left an indelible mark on the built environment, and his legacy will continue to inspire future generations of engineers for years to come. Congratulations to Aristidis Tsikouras on this well-deserved honor.

Clarion Gaming has confirmed that the 2025 Barcelona editions of ICE and iGB Affiliate will be recorded as the biggest gathering of gambling industry professionals in history.

Ahead of the final analysis being completed Clarion Gaming Managing Director Stuart Hunter stated: “Whilst we are in the process of undertaking all of the forensic checks and data interrogations I can confirm that the combined attendance for both shows will set a new world attendance record for any gambling event.

“We are confidently predicting an attendance of at least 56,000 industry professionals which exceeds the previous high of 52,345 set 12-months ago in London. We have taken the unprecedented step of announcing these figures due to the level of interest generated by what were two historic events.

“The final analysis will allow us to declare the number of unique visitors for both ICE and iGB Affiliate, the number of visitor days completed and a breakdown of nations represented. I can say that all of the indicators are in positive territory.”

Reflecting on the delivery of ICE and iGB Affiliate 2025, Stuart Hunter added: “We will commence a comprehensive company-wide debrief in week commencing 3^rd February but all of the feedback published across every media channel and the comments that have been sent direct to me have been hugely positive.

“I believe the experience we enjoyed in Barcelona and the window it provided on the industry was a result of a number of factors. Our world class exhibitors and the contractors they employed delivered an unbelievable representation of the industry, the Clarion Gaming team showed why they are the very best in the business working seamlessly with their peers at the Fira Gran Via Barcelona, the marketing and creative campaign resonated with our stakeholder communities  and finally our host city demonstrated why it is such a popular international destination.

“The decision to relocate to Barcelona was driven  by our customers and I am delighted that we have been able to bring their vision to life and in the process set new standards for the delivery of what are genuinely world class global business events catering for every sector of the gambling technology industry.”

As well as hosting 1,000 gambling brands ICE and iGB Affiliate included a wide ranging program of features, seminars and events including the World Gaming Forum, ICE Esports Invitational, the Sustainable Gambling Zone, Pitch ICE, the IGB Affiliate Conference Program, Brazil Now Seminar, Tribal Partnership Seminar, the launch of the ICE Research Institute and the Diversity Equity Inclusion and Belonging program.

ICE and iGB Affiliate Barcelona are set to host the largest attendance in history this year, as the two events come together to bring together industry professionals from around the world. The combination of ICE, the world’s largest gaming technology event, and iGB Affiliate Barcelona, the leading affiliate marketing event, is expected to draw a record number of attendees.

ICE, which stands for International Casino Exhibition, is a must-attend event for anyone involved in the gaming industry. It brings together suppliers, operators, and regulators from all sectors of the gaming industry to showcase the latest products and technologies. With over 600 exhibitors and thousands of attendees, ICE is the place to be for anyone looking to stay ahead of the curve in the rapidly evolving gaming industry.

iGB Affiliate Barcelona, on the other hand, is the premier event for affiliate marketers in the gaming industry. It brings together affiliates, operators, and affiliate program managers to network, learn, and do business. With over 3,000 attendees from over 100 countries, iGB Affiliate Barcelona is the place to be for anyone looking to grow their affiliate marketing business in the gaming industry.

By combining these two events, ICE and iGB Affiliate Barcelona are creating a powerhouse event that is expected to draw the largest attendance in history. This presents a unique opportunity for attendees to network with industry professionals from around the world, learn about the latest trends and technologies in the gaming industry, and do business with leading suppliers and operators.

In addition to the networking opportunities, ICE and iGB Affiliate Barcelona will also feature a packed schedule of seminars, workshops, and panel discussions on a wide range of topics relevant to the gaming industry. From regulatory updates to marketing strategies to technological innovations, attendees can expect to gain valuable insights and knowledge that will help them stay ahead of the competition.

Overall, ICE and iGB Affiliate Barcelona are shaping up to be the must-attend events of the year for anyone involved in the gaming industry. With record attendance expected, attendees can look forward to unparalleled networking opportunities, valuable insights and knowledge, and a chance to do business with some of the biggest names in the industry. Don’t miss out on this opportunity to be a part of history in the making at ICE and iGB Affiliate Barcelona!

Zitro enjoyed tremendous success during its participation in ICE Barcelona 2025. The booth itself was a ‘showstopper’, drawing widespread admiration from attendees. Described by some as “sending a message,” the booth stood as proof of the company’s ability to deliver innovative products and an unparalleled showcase that reinforced its position as one of the leaders in the global gaming industry.

Visitors experienced first-hand the remarkable progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new CONCEPT cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe. The event also marked the European debut of Zitro’s latest game line-up for both the CONCEPT and GLARE cabinet lines, which includes Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, King Fu Frog. among others. Each title introduces different gameplay mechanics paired with high-quality graphics, animations, and sound.

Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE Barcelona, the company unveiled the Grand Mega Lounge that incorporates the CONCEPT cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.

Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP this past December with more than 45 slot cabinets across five gaming halls at the prestigious Hipódromo de Palermo.

Additionally, Zitro announced the expansion of its digital gaming portfolio into the newly regulated Brazilian iGaming market. The division continues to expand its portfolio with new titles and upcoming seasonal games for Valentine’s Dayck’s D and Saint Patriay. It has also introduced various promotional tools to support operators in commercializing its games.

Commenting on the success of ICE Barcelona 2025, Sebastian Salat, President – International at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world. The event provided an excellent platform to showcase the breadth and diversity of our gaming portfolio and connect with clients. Zitro is deeply grateful for the support received and remains committed to delivering value to operators and players worldwide.”

Zitro, a leading global gaming supplier, made a big impression at the ICE Barcelona 2025 exhibition with its eye-catching booth that showcased the latest and most innovative gaming products in the industry. The company’s booth stood out from the rest with its sleek design, interactive displays, and cutting-edge technology.

One of the highlights of Zitro’s booth was its new line of video slot machines, which featured stunning graphics, immersive sound effects, and exciting gameplay. Visitors to the booth were able to try out these new games firsthand and experience the thrill of playing on some of the most advanced gaming machines on the market.

In addition to its impressive lineup of video slot machines, Zitro also showcased its popular bingo products, including electronic bingo machines and software solutions. These products have been a hit with players around the world, and Zitro’s booth at ICE Barcelona 2025 gave attendees the opportunity to see why these games are so beloved by gamers of all ages.

Another standout feature of Zitro’s booth was its virtual reality gaming experience, which allowed visitors to immerse themselves in a virtual world where they could play games, interact with other players, and explore new and exciting environments. This cutting-edge technology drew crowds to the booth and left a lasting impression on everyone who tried it out.

Overall, Zitro’s booth at ICE Barcelona 2025 was a huge success, attracting attention from industry professionals, gamers, and media outlets alike. The company’s commitment to innovation, quality, and customer satisfaction was evident in every aspect of its booth, and it is clear that Zitro is a force to be reckoned with in the gaming industry.