Merkur UK partners with UCLan to advance the future of gaming

MERKUR UK has reached an agreement with the University of Central Lancashire (UCLan) to help develop the future of the gaming industry.

A group of ten students from the University’s technology department will participate in the three-year project entitled ‘The next generation of gaming technology.’

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, general manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.

“This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

MERKUR UK joins an extensive list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

Merkur UK, a leading gaming company, has recently announced a partnership with the University of Central Lancashire (UCLan) to advance the future of gaming. This collaboration aims to bring together industry expertise and academic research to drive innovation in the gaming sector.

The partnership between Merkur UK and UCLan will focus on several key areas, including game development, player behavior analysis, and the integration of new technologies into gaming experiences. By combining the resources and knowledge of both organizations, they hope to create new and exciting opportunities for the gaming industry.

One of the main goals of this partnership is to develop cutting-edge games that push the boundaries of what is possible in the gaming world. By leveraging UCLan’s research capabilities and Merkur UK’s industry experience, they aim to create games that are not only entertaining but also technologically advanced and innovative.

In addition to game development, the partnership will also focus on analyzing player behavior to better understand how people interact with games. By studying player data and behavior patterns, researchers hope to gain insights that can be used to create more engaging and immersive gaming experiences.

Furthermore, the partnership will explore the integration of new technologies, such as virtual reality and augmented reality, into gaming. By experimenting with these emerging technologies, Merkur UK and UCLan hope to create new and exciting gaming experiences that push the boundaries of what is possible in the industry.

Overall, the partnership between Merkur UK and UCLan represents an exciting opportunity to advance the future of gaming. By combining industry expertise with academic research, they hope to drive innovation and create new opportunities for growth in the gaming sector. With their combined resources and knowledge, they are well-positioned to make a significant impact on the gaming industry and shape its future for years to come.