Already Media has acquired Live Casino Comparer
Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
Live Casino Comparer is a popular online platform that provides reviews and comparisons of various live casino games and operators. Recently, it was announced that the platform has been acquired by Already Media, a leading digital media company specializing in online gaming and entertainment content.
This acquisition is a significant development in the online casino industry, as it brings together two major players in the field. Already Media is known for its expertise in creating high-quality content for online gaming enthusiasts, while Live Casino Comparer has built a strong reputation for providing unbiased and informative reviews of live casino games.
With this acquisition, Already Media aims to further expand its presence in the online casino market and enhance its offerings to cater to a wider audience of players. By integrating Live Casino Comparer’s resources and expertise into its existing platform, Already Media will be able to provide even more comprehensive and detailed reviews of live casino games, as well as valuable insights and tips for players looking to enhance their gaming experience.
The acquisition of Live Casino Comparer by Already Media is a testament to the growing importance of online gaming content in the digital media landscape. As more players turn to online casinos for entertainment and excitement, there is a growing demand for reliable and trustworthy information about the latest games and operators. By joining forces, Already Media and Live Casino Comparer are well-positioned to meet this demand and provide players with the information they need to make informed decisions about their gaming experience.
Overall, this acquisition marks an exciting new chapter for both Already Media and Live Casino Comparer. With their combined expertise and resources, they are poised to become a leading authority in the online casino industry, offering players a wealth of valuable information and insights to enhance their gaming experience.