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Oddin.gg announce its partnership with Dafabet, a globally recognised platform and online betting powerhouse with global reach.

Dafabet stands out as one of the premier online betting platforms with a worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket. Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product. The integration will be available on desktops, Android, iOS.

James Barnfather, head of sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players.

“On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive.”

Marek Suchar, managing director and co-founder at Oddin.gg, explained: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships.”

Oddin.gg, a leading provider of esports betting solutions, has recently announced a partnership with Dafabet, one of the largest online gambling operators in Asia. This collaboration aims to enhance the gaming experience for players by offering a wider range of betting options and innovative features.

Dafabet is known for its extensive sports betting offerings, including football, basketball, and tennis. With this new partnership, Dafabet will now be able to offer its customers access to Oddin.gg’s cutting-edge esports betting platform. This platform provides real-time odds, live streaming, and in-depth statistics for popular esports titles such as League of Legends, Counter-Strike: Global Offensive, and Dota 2.

By integrating Oddin.gg’s technology into its platform, Dafabet will be able to provide its customers with a more immersive and engaging esports betting experience. Players will have access to a wide range of betting markets, including match winner, map winner, and total rounds, as well as live betting options for added excitement.

In addition to enhancing the betting experience for players, this partnership will also benefit both companies by expanding their reach in the rapidly growing esports market. Esports has become increasingly popular in recent years, with millions of fans tuning in to watch tournaments and competitions around the world. By offering a comprehensive esports betting platform, Dafabet and Oddin.gg are positioning themselves as leaders in this emerging industry.

“We are thrilled to partner with Dafabet to bring our innovative esports betting solutions to a wider audience,” said Marek Suchar, CEO of Oddin.gg. “Esports is a rapidly growing market with a passionate fan base, and we are excited to work with Dafabet to provide players with a top-notch betting experience.”

This partnership between Oddin.gg and Dafabet represents a significant step forward in the evolution of esports betting. By combining their expertise and resources, these two companies are poised to deliver a world-class gaming experience for players around the globe. With a focus on innovation and customer satisfaction, this collaboration is sure to set new standards for esports betting in the years to come.

The Gambling Commission has launched a new gambling survey for Great Britain which states nearly half of participants aged 18 and over in the past four weeks.

The survey outlined that participants were more likely to gamble online than gamble in person (37 percent and 29 percent), however, when removing lottery involvement, 18 percent of participants had gambled in person and 15 percent preferred online gambling.

Male participants (52 percent) were more likely than female participants (44 percent) to have participated in any gambling in the past 4 weeks.

The publication provides insights into attitudes and gambling behaviours, preferred gambling choices and overall participation numbers by age and gender. Responses from 9,804 people were used for data and expected to increase to around 20,000 by next year.

Tim Miller, executive director of research and policy, explains the purpose of the survey: “One of our aims as a regulator is to ensure we gather the best possible evidence on gambling – and today’s publication is the next significant step forward in our journey on creating a robust source of evidence for gambling in Great Britain.

“Data in this report represents the first year of a new baseline, against which future changes can be compared¹ and as such will prove invaluable in deepening further our understanding of gambling across the country.”

Professor Patrick Sturgis, professor of quantitative social science at the London School of Economics, added: “The new design of the Gambling Survey for Great Britain will significantly enhance the evidence base on patterns and trends in gambling behaviour.

“With an annual sample size of 20,000 individual interviews across the nations and regions of Great Britain, the survey will provide researchers and policy makers with fine-grained and timely data across a broad range of key indicators.

“Using a push-to-web mixed mode design and random probability sampling from the Postcode Address File, the survey implements state-of-the-art methodology to a very high standard.”

The Global Society of Gambling Behavior (GSGB) has recently released its first annual Gambling Report, providing valuable insights into the world of gambling and its impact on society. The report, which is based on extensive research and data analysis, sheds light on various aspects of gambling behavior, including trends, demographics, and the prevalence of problem gambling.

One of the key findings of the report is the growing popularity of online gambling. With the rise of technology and the widespread availability of internet access, more and more people are turning to online platforms to place their bets. This trend is particularly evident among younger generations, who are more likely to engage in online gambling than older age groups.

The report also highlights the prevalence of problem gambling in society. According to the data collected by GSGB, approximately 2% of the population is classified as problem gamblers, with a further 4% at risk of developing a gambling addiction. These statistics underscore the importance of promoting responsible gambling practices and providing support for those who may be struggling with gambling-related issues.

In addition to examining the prevalence of problem gambling, the report also delves into the economic impact of the gambling industry. According to GSGB’s research, the global gambling market is worth billions of dollars, with significant contributions to national economies around the world. However, the report also raises concerns about the social costs associated with gambling, such as increased crime rates and financial hardship for individuals and families affected by problem gambling.

Overall, the first annual Gambling Report released by GSGB provides a comprehensive overview of the state of gambling in today’s society. By shedding light on key trends and issues within the industry, the report aims to inform policymakers, researchers, and the general public about the complexities of gambling behavior and its broader implications for society. Moving forward, it is hoped that this report will serve as a valuable resource for promoting responsible gambling practices and addressing the challenges posed by problem gambling.

Patrick Mostboeck, senior vice president of fan engagement at Sportradar, spoke to Casino International TV’s Matt Broughton about the recent launch of Sportradar 4Sight, what the tool will offer betting operators and fans, and the plans for the rest of 2024.

Sportradar is a leading global provider of sports data and digital content solutions for the sports betting industry. One of the key executives at Sportradar is Patrick Mostboeck, who serves as the company’s Chief Operating Officer.

Patrick Mostboeck has been with Sportradar since 2012 and has played a crucial role in the company’s growth and success. With over 20 years of experience in the sports and technology industries, Mostboeck brings a wealth of knowledge and expertise to his role at Sportradar.

As COO, Mostboeck is responsible for overseeing the day-to-day operations of the company, including managing key partnerships, driving business development initiatives, and ensuring the delivery of high-quality products and services to Sportradar’s clients.

Under Mostboeck’s leadership, Sportradar has expanded its global footprint and solidified its position as a market leader in sports data and digital content solutions. The company’s innovative products and services have helped to revolutionize the sports betting industry, providing customers with real-time data, analytics, and insights to enhance their betting experience.

In addition to his role at Sportradar, Mostboeck is also actively involved in the sports community, serving on various industry boards and committees. He is passionate about leveraging technology to drive innovation in sports and is committed to ensuring the integrity and transparency of sports betting markets.

Overall, Patrick Mostboeck’s leadership and vision have been instrumental in shaping Sportradar into the successful and respected company it is today. His dedication to excellence and commitment to driving innovation in the sports industry make him a valuable asset to the company and a key figure in the world of sports data and digital content solutions.

The MERKUR UK Community project is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s director of public and political relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”

England Hockey has set a bold vision for the future of the sport, aiming to make hockey the number one team sport in England by 2028. In order to achieve this ambitious goal, the organization has been working with various partners and sponsors to support and promote the growth of hockey at all levels. One such partner that has been making a significant impact is MERKUR, a leading provider of sports equipment and apparel.

MERKUR has been a long-standing supporter of England Hockey, providing high-quality equipment and apparel for players, coaches, and officials. The company’s commitment to innovation and quality aligns perfectly with England Hockey’s vision of excellence in the sport. By partnering with MERKUR, England Hockey is able to ensure that its athletes have access to the best possible equipment, giving them a competitive edge on the field.

In addition to providing top-notch equipment, MERKUR has also been actively involved in promoting hockey at the grassroots level. The company has sponsored various youth programs and initiatives aimed at getting more young people involved in the sport. By investing in the development of young talent, MERKUR is helping to ensure the future success of hockey in England.

One of the key ways that MERKUR is making an impact on England Hockey’s vision is through its support of coaching and officiating programs. The company provides training and resources for coaches and officials, helping to improve the overall quality of the sport. By investing in the development of these crucial roles, MERKUR is helping to create a strong foundation for the growth of hockey in England.

Overall, MERKUR’s partnership with England Hockey is playing a vital role in supporting the organization’s vision for the future of the sport. By providing top-quality equipment, promoting grassroots initiatives, and supporting coaching and officiating programs, MERKUR is helping to drive the growth and success of hockey in England. With their continued support, England Hockey is well on its way to achieving its goal of making hockey the number one team sport in the country by 2028.

DR Gaming Technology™ (DRGT™) proudly facilitated the Merit Casino’s migration to its full casino management system (CMS) and cashless solution suite.

“Cyprus is an extremely competitive market with over 30 licensed casinos”, stated Merit Group slots director, Nuh Yӧndem, “as a result, to remain competitive, we need to offer the best possible experience on the island, something I believe we do really well. Our casino is part of that offering, and in order to remain the formidable competitor we are, we needed an integrated casino management system that affords us the ability to not only manage our casino floor, but also the tools and functionality to engage and reward our casino players for making us their preferred choice; I believe DRGT now affords us the technology to do that.”

Aplit into a two-part phase, the first which is now complete, focussed solely on Merit Royal’s casino and included the upgrade of all Slots to the Company’s 8.8” drScreenUltra player tracking interface units, a full installation of both casino and cash desk management systems, cashless gaming, player loyalty and DRGTs drMediaManager technology. This allows Merit Royal the ability to design, configure and deploy it’s own jackpots, Bonus Games and any still, video, or streamed content to any selection of both the aforementioned drScreenUltra player interface units as well as all on-floor digital signage.

“With an average of around 3,000 unique visitors per day, and between 20,000 and 30,000 unique daily gaming sessions Merit Royal really does put our technology to the test. Our reliability and robustness are key selling point, and what we managed to deliver at Merit Royal bears testament to that. I am extremely proud of what we have delivered to Nuh and his team”, said Andreas Duller, DRGTs Managing Director: Austria who oversaw the installation and drove the migration process.

Phase 2 will leverage DRGTs ‘open solution’, which recognises that a CMS is no longer ‘just a casino management system’ and that in order to truly recognise and reward customers it needs to be able to assess their value across all touchpoints, not just slots and tables.

“The support, hospitality, and genuine commitment to getting the job done on time and to the standards required from the team at Merit Royal was really second to none’, added Duller, ‘…. we were spoilt like resort guests, whilst feeling part of the resort team; a truly memorable experience.”

Merit Royal is one of 6 Merit casinos on the island totalling around 4,000 slots, add to those additional operations in Bulgaria, Montenegro and Croatia, and this initial installation could represent the start of a significant opportunity for DRGT across the Merit Group.

Merit Casino is revolutionizing the way casinos operate with their innovative CMS and Cashless Solution Suite. This cutting-edge technology is designed to streamline operations, enhance the player experience, and increase efficiency for casino operators.

The CMS (Casino Management System) is a comprehensive software platform that allows casino operators to manage all aspects of their business in one centralized location. From tracking player activity and analyzing data to monitoring revenue and managing promotions, the CMS provides operators with the tools they need to make informed decisions and optimize their operations.

One of the key features of Merit Casino’s CMS is its ability to integrate with a cashless solution, allowing players to use electronic funds for all transactions within the casino. This not only eliminates the need for physical cash, but also provides players with a more convenient and secure way to play.

With the cashless solution, players can easily load funds onto their account using a variety of payment methods, such as credit cards, debit cards, or mobile wallets. They can then use these funds to play games, make purchases at the casino’s restaurants and shops, and even cash out their winnings without ever having to handle physical money.

In addition to providing a more convenient experience for players, the cashless solution also offers benefits for casino operators. By reducing the need for cash handling and minimizing the risk of theft or fraud, operators can improve security and streamline their operations. The system also allows operators to track player spending habits and preferences, enabling them to tailor promotions and rewards to individual players.

Overall, Merit Casino’s CMS and Cashless Solution Suite is a game-changer for the casino industry. By combining advanced technology with a focus on convenience, security, and efficiency, this innovative solution is helping casinos stay ahead of the curve and provide a superior gaming experience for their customers. Whether you’re a casino operator looking to optimize your operations or a player seeking a more seamless and enjoyable gaming experience, Merit Casino’s CMS and Cashless Solution Suite is sure to impress.

Booming Games has released a new classic slot, bringing tradition back with Diamonds Hits.

This being a classic game, the reels take the 3×3 format with 10 paylines active in the base game. Booming Games has also added a modern twist, using flashy features.

This includes Free Spins, which are triggered when three Scatter symbols land on the reels. Players receive 10 Free Games to start with, but the feature can be retriggered for unlimited Free Spins.

Moritz Blume, director of products at Booming Games, said: “Diamond Hits is a classic slot with a difference. While it takes the 3×3 reel format to appeal to purists and fans of traditional slot machines, we’ve added popular bonuses such as Free Spins to ensure it is a hit with other players, too.

“The Diamond Hit bonus is the one that shines the brightest and we look forward to seeing players land some truly spectacular wins with this feature. They can then decide whether they want to gamble their prizes.

“Diamond Hits brings yet more variety and quality to our growing game portfolio and shows that we are just as good at producing classic slots as we are the blockbuster video slots that we have built our reputation on.”

Booming Games, a leading online gaming provider, has recently announced the release of their newest slot game, Diamond Hits. This exciting new game is sure to captivate players with its dazzling graphics, engaging gameplay, and lucrative bonus features.

Diamond Hits is a classic-style slot game with a modern twist. The game features five reels and three rows, along with 10 paylines that offer plenty of opportunities to win big. The symbols in the game include traditional slot symbols like cherries, bells, and lucky sevens, as well as glittering diamonds that serve as the game’s wild symbol.

One of the standout features of Diamond Hits is the Diamond Wild Respins feature. When players land a wild symbol on the reels, they will trigger a respin with the wild symbol locked in place. This can lead to some massive wins, especially if players are able to land multiple wild symbols on the reels at once.

In addition to the Diamond Wild Respins feature, Diamond Hits also offers a Free Spins bonus round. Players can trigger this bonus round by landing three or more scatter symbols on the reels. During the Free Spins round, players can enjoy up to 10 free spins with the chance to retrigger the feature for even more opportunities to win.

Booming Games is known for creating high-quality slot games with innovative features and engaging gameplay, and Diamond Hits is no exception. The game’s stunning graphics and immersive sound effects create an exciting gaming experience that will keep players coming back for more.

Overall, Diamond Hits is a fantastic addition to Booming Games’ portfolio of slot games. With its classic theme, modern features, and potential for big wins, this game is sure to be a hit with players of all experience levels. So why not give Diamond Hits a spin today and see if you can strike it rich with this dazzling new slot game?

Zitro announces a significant step towards a greener future after successfully transitioning its Madrid-Pozuelo office to a 100% renewable electricity supply, significantly reducing its carbon footprint and achieving zero emissions.

This commitment to clean energy demonstrates Zitro’s “positive change” outlook to environmental responsibility. By switching to renewable sources, Zitro is actively reducing its Scope 2 emissions, contributing to a more sustainable and environmentally friendly planet. The transition is estimated to result in annual savings of more than 30 tons of CO2. While the current emissions reduction is directly linked to the number of people and the office’s electricity use, Zitro’s commitment to renewable energy sources ensures continued zero emissions even as the company grows.

The company has been exploring ways to reduce its environmental impact throughout its operations, such as implementing sustainable product development, manufacturing, and waste management practices.

Johnny Viveiros Ortiz said: “We are proud to implement this positive change at our Madrid-Pozuelo office. Sustainability is a core value at Zitro, and we are committed to minimizing our environmental footprint. This initiative represents a significant step forward in achieving our sustainability goals, with the expectation of reaching net zero in Spain by early 2025.”

Zitro, a leading gaming company based in Spain, has recently made significant strides towards achieving its sustainability goals. The company has long been committed to reducing its environmental impact and promoting sustainable practices in all aspects of its operations.

One of the key initiatives that Zitro has undertaken is the implementation of energy-efficient technologies in its manufacturing processes. By investing in state-of-the-art equipment and machinery, the company has been able to significantly reduce its energy consumption and carbon emissions. This not only helps to lower Zitro’s environmental footprint but also results in cost savings for the company.

In addition to improving its energy efficiency, Zitro has also made efforts to reduce waste and promote recycling within its facilities. The company has implemented recycling programs for materials such as paper, plastic, and metal, diverting a significant amount of waste from landfills. Zitro has also partnered with local recycling facilities to ensure that its waste is properly processed and reused whenever possible.

Furthermore, Zitro has taken steps to promote sustainability throughout its supply chain. The company works closely with its suppliers to ensure that they adhere to strict environmental and social responsibility standards. By choosing suppliers who share its commitment to sustainability, Zitro is able to create a more sustainable and ethical supply chain.

Zitro’s efforts towards sustainability have not gone unnoticed. The company has received recognition from various organizations for its commitment to environmental stewardship and corporate social responsibility. Zitro’s sustainability initiatives have also helped to enhance its reputation as a responsible and environmentally conscious company.

Looking ahead, Zitro remains dedicated to furthering its sustainability goals and continuing to make a positive impact on the environment. The company plans to explore new ways to reduce its environmental footprint, such as investing in renewable energy sources and exploring more sustainable packaging options.

Overall, Zitro’s progress towards sustainability goals in Spain serves as a shining example of how companies can make a difference by prioritizing environmental responsibility and sustainability in their operations. By taking proactive steps to reduce their impact on the environment, companies like Zitro can help create a more sustainable future for all.

FeedConstruct announces the extension of its partnership with ECL Beachtour which will provide exclusive international streaming and data collection for the Swiss volleyball tournament.

Under the renewed partnership, FeedConstruct will provide comprehensive coverage of all five events held in Zurich, St. Gallen, Basel, Luzern, and Bern, ensuring that fans can follow every match. The exclusive rights will enable FeedConstruct to deliver high-quality streaming and precise data, offering in-depth insights into the matches.

The Swiss ECL Beachtour, established in 1996, is renowned as the highest national tournament series in beach volleyball in Switzerland and is considered one of the best beach volleyball tournament series worldwide. ECL Beachtour is especially popular among spectators, with an average attendance of 5,000 people per tournament.

FeedConstruct, a leading provider of sports data solutions, has announced an expansion of its collaboration with the ECL Beachtour, a popular beach volleyball tournament series. This partnership will see FeedConstruct become the exclusive data provider for the ECL Beachtour, offering real-time data and statistics to enhance the viewing experience for fans and provide valuable insights for players, coaches, and analysts.

The ECL Beachtour is a prestigious beach volleyball series that attracts top athletes from around the world to compete in exciting tournaments held in stunning beach locations. With its growing popularity and global reach, the ECL Beachtour has become a must-see event for fans of the sport.

By teaming up with FeedConstruct, the ECL Beachtour aims to elevate the quality of its coverage and provide fans with a more immersive and engaging experience. FeedConstruct’s cutting-edge technology will enable real-time updates on match scores, player statistics, and other key data points, allowing viewers to stay informed and engaged throughout the tournament.

In addition to enhancing the fan experience, FeedConstruct’s data solutions will also benefit players, coaches, and analysts by providing valuable insights and analysis tools to help improve performance and strategy. With access to detailed statistics and performance metrics, teams can gain a competitive edge and make more informed decisions on the court.

“We are thrilled to expand our collaboration with the ECL Beachtour and provide our industry-leading data solutions to enhance the viewing experience for fans and support the growth of beach volleyball,” said George Arabatlian, Head of FeedConstruct. “We look forward to working closely with the ECL Beachtour to deliver real-time data and insights that will elevate the quality of coverage and provide valuable information for players, coaches, and analysts.”

Overall, the expanded collaboration between FeedConstruct and the ECL Beachtour represents a significant step forward in the world of beach volleyball, offering fans a more immersive and engaging viewing experience while providing valuable data and insights to players, coaches, and analysts. With FeedConstruct’s cutting-edge technology powering the tournament’s data solutions, the future looks bright for the ECL Beachtour and its growing global audience.

MERKUR UK has reached an agreement with the University of Central Lancashire (UCLan) to help develop the future of the gaming industry.

A group of ten students from the University’s technology department will participate in the three-year project entitled ‘The next generation of gaming technology.’

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, general manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.

“This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

MERKUR UK joins an extensive list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

Merkur UK, a leading gaming company, has recently announced a partnership with the University of Central Lancashire (UCLan) to advance the future of gaming. This collaboration aims to bring together industry expertise and academic research to drive innovation in the gaming sector.

The partnership between Merkur UK and UCLan will focus on several key areas, including game development, player behavior analysis, and the integration of new technologies into gaming experiences. By combining the resources and knowledge of both organizations, they hope to create new and exciting opportunities for the gaming industry.

One of the main goals of this partnership is to develop cutting-edge games that push the boundaries of what is possible in the gaming world. By leveraging UCLan’s research capabilities and Merkur UK’s industry experience, they aim to create games that are not only entertaining but also technologically advanced and innovative.

In addition to game development, the partnership will also focus on analyzing player behavior to better understand how people interact with games. By studying player data and behavior patterns, researchers hope to gain insights that can be used to create more engaging and immersive gaming experiences.

Furthermore, the partnership will explore the integration of new technologies, such as virtual reality and augmented reality, into gaming. By experimenting with these emerging technologies, Merkur UK and UCLan hope to create new and exciting gaming experiences that push the boundaries of what is possible in the industry.

Overall, the partnership between Merkur UK and UCLan represents an exciting opportunity to advance the future of gaming. By combining industry expertise with academic research, they hope to drive innovation and create new opportunities for growth in the gaming sector. With their combined resources and knowledge, they are well-positioned to make a significant impact on the gaming industry and shape its future for years to come.

Bacta, the trade body representing the UK low-stake gaming and amusement sectors, has begun the process of engaging with the 335 new MPs elected from the general election on July 4^th.

Systematically mapping members venues against their constituency MPs after the conclusion of the General Election, Bacta’s deep-dive into the political terrain of the UK will also include a sectoral perspective identifying those MPs who have been appointed to the relevant Select Committees.

Expanding on the initiative, Bacta executive director, George McGregor, stated: “This is the first occasion certainly in the two decades that I have worked with Bacta that we have systematically mapped MPs with Members. We have used the General Election outcome to create a Geo Political Footprint for the industry.”

Explaining how the mapping exercise will be deployed, George McGregor said: “It will be the Central Nervous System guiding our political engagement and is a much more efficient way of putting Bacta members in front of their constituency MPs in order to present the case for the industry, and in particular, the importance of getting the reforms recommended in the White Paper over the line.”

Reflecting on the new Labour Government, he confirmed. “Our position is one of partnership and collaboration. We believe that the industry is ideally placed to support the Government’s economic growth objectives both on the high street and at the coast as part of a broader tourism strategy. We are preparing for a relentless 12-months with political engagement at the very top of Bacta’s agenda.”

Bacta, the trade association representing the amusement and gaming machine industry in the UK, has recently announced that it will be initiating an engagement process with newly elected Members of Parliament. This move comes as part of Bacta’s ongoing efforts to build strong relationships with key decision-makers in order to promote and protect the interests of its members.

The engagement process will involve meeting with newly elected MPs to introduce them to the work of Bacta and the issues facing the amusement and gaming machine industry. Bacta will also seek to educate MPs on the economic and social benefits of the industry, which contributes millions of pounds to the UK economy each year and provides entertainment for millions of people.

One of the key issues that Bacta will be discussing with MPs is the impact of recent regulatory changes on the industry. In recent years, there have been a number of changes to regulations governing amusement and gaming machines, including restrictions on stakes and prizes. Bacta will be seeking to work with MPs to ensure that any future regulatory changes are fair and proportionate, taking into account the needs of both businesses and consumers.

Bacta’s engagement process with newly elected MPs is part of a wider strategy to raise awareness of the amusement and gaming machine industry among policymakers. By building relationships with MPs and other key stakeholders, Bacta aims to ensure that the industry’s voice is heard in discussions about regulation and legislation that could affect its members.

In a statement announcing the engagement process, John White, CEO of Bacta, said: “We are delighted to be starting this engagement process with newly elected Members of Parliament. The amusement and gaming machine industry plays a vital role in the UK economy, and it is important that MPs understand the issues facing our members. We look forward to working with MPs to ensure that the industry continues to thrive and provide entertainment for millions of people across the country.”

Overall, Bacta’s engagement process with newly elected MPs is an important step in ensuring that the amusement and gaming machine industry has a strong voice in discussions about regulation and legislation. By building relationships with key decision-makers, Bacta aims to promote and protect the interests of its members and ensure that the industry continues to thrive in the years to come.