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The global betting company 1xBet has long held leading positions in the iGaming industry. Recently, the brand’s activities were again recognised by the professional community – 1xBet was shortlisted for the prestigious international SiGMA Eurasia Awards 2025 in the following categories: Best Operator 2025, Best Crypto Operator 2025, and Best Sports Operator 2025.

The winners will be decided by an authoritative jury of industry experts and via online voting on the Awards website. The results will be announced on February 23 at a gala ceremony, which will take place at the InterContinental Dubai Festival City Hotel in Dubai, UAE.

“We are glad that our company has reached the finals in three nominations at once. It confirms that 1xBet provides a versatile gaming experience of the highest level. For us, this is high praise and a great motivation to implement innovative technologies and set trends,” said a representative of 1xBet.

It is worth mentioning that 1xBet has taken several prestigious international awards over the last year. Previously, the brand received the Mobile Sports Product of the Year statuette in the International Gaming Awards 2025, won the title of the Best Sports Bookmaker of the Year in the SiGMA Africa Awards 2024, and was recognized as the Best Cybersports Operator 2024 in Latin America in the SiGMA Americas Awards 2024.

1xBet, a leading online gambling platform, has been nominated for three prestigious categories in the SiGMA Eurasia Awards 2025. The awards ceremony, which recognizes excellence in the gaming and gambling industry, will take place in Istanbul, Turkey later this year.

The three categories that 1xBet has been nominated for are Best Online Sportsbook, Best Online Casino, and Best Affiliate Program. These nominations are a testament to the company’s commitment to providing top-quality services and products to its customers.

1xBet has established itself as a major player in the online gambling industry, offering a wide range of sports betting options, casino games, and other exciting features. The platform is known for its user-friendly interface, competitive odds, and innovative promotions.

In addition to its impressive gaming offerings, 1xBet also has a highly successful affiliate program that allows partners to earn commissions by referring new players to the platform. This program has helped 1xBet expand its reach and attract a global audience of players.

The SiGMA Eurasia Awards are highly competitive, with nominees coming from all corners of the gaming industry. Being nominated for three categories is a significant achievement for 1xBet and highlights the company’s dedication to excellence in all aspects of its business.

“We are thrilled to be nominated for three categories in the SiGMA Eurasia Awards,” said a spokesperson for 1xBet. “This recognition is a testament to the hard work and dedication of our team, who strive every day to provide the best possible gaming experience for our customers. We are honored to be considered among the top players in the industry and look forward to the awards ceremony in Istanbul.”

The winners of the SiGMA Eurasia Awards will be announced at a gala event in Istanbul later this year. In the meantime, 1xBet continues to provide its customers with top-quality gaming options and innovative features, solidifying its position as a leader in the online gambling industry.

The Mexican Euromex Group has further enhanced its extensive Zitro product portfolio by adding the company’s Concept cabinets at Casino Astoria in Naucalpan de Juárez, Mexico.

Concept is distinguished by its exclusive Magic Lighting system, which transforms the casino floor into a synchronized light show, creating a truly immersive gaming experience. The cabinets’ innovative screen deck also provides added convenience for both players and casino staff.

Casino Astoria patrons will also be able to enjoy Zitro’s popular multi-game, Legendary Sword. With its medieval theme, Legendary Sword features a Bonus round on a giant 6×5 reel, incorporating exciting features like “Honor,” which multiplies winnings; “Glory,” which awards additional spins; and the “Magic Sword,” which doubles all prizes in its respective column.

Alberto Charlan, CFO of Grupo Euromex, commented: “At Casino Astoria, we’re dedicated to providing our customers with the best products on the market, and the addition of Zitro’s Concept cabinets demonstrates that commitment. Their technology and design elevate the gaming experience at our casino, and we’re extremely pleased with their performance.”

Johnny Ortiz, Founder of Zitro, added: “I’d like to express my gratitude to Grupo Euromex for incorporating Concept into their entertainment offering and for their continued trust in Zitro and our most innovative products.”

Zitro, a leading global gaming supplier, has recently introduced its innovative Concept cabinet line to Casino Astoria in Mexico. This new addition is set to revolutionize the gaming experience for patrons at the popular casino.

The Concept cabinet line is known for its sleek design, cutting-edge technology, and immersive gameplay features. It offers a wide range of games that cater to different preferences and interests, ensuring that there is something for everyone to enjoy. The cabinets are equipped with high-definition displays, advanced sound systems, and interactive touch screens, creating a truly engaging and interactive gaming experience.

One of the key features of the Concept cabinet line is its versatility. The cabinets can be easily customized to suit the specific needs and preferences of each casino, allowing for a unique and personalized gaming experience. This flexibility makes them an ideal choice for establishments like Casino Astoria, which strive to provide their patrons with the best possible gaming experience.

In addition to their impressive features and customization options, the Concept cabinets also offer a wide range of popular games from Zitro’s extensive portfolio. From classic slot games to innovative new titles, there is no shortage of options for players to choose from. This ensures that Casino Astoria can offer a diverse and exciting selection of games to its patrons.

The introduction of the Concept cabinet line to Casino Astoria is sure to enhance the overall gaming experience for visitors to the casino. With its state-of-the-art technology, customizable features, and wide range of game options, the cabinets are set to become a popular choice among players. Zitro’s commitment to innovation and quality is evident in the Concept cabinet line, making it a valuable addition to any casino looking to elevate its gaming offerings.

Overall, the introduction of Zitro’s Concept cabinet line to Casino Astoria in Mexico is an exciting development for both the casino and its patrons. With its advanced technology, customizable features, and diverse game selection, the cabinets are sure to enhance the overall gaming experience and attract new players to the establishment. Casino Astoria’s decision to partner with Zitro demonstrates their commitment to providing top-notch entertainment options for their guests, and sets a new standard for gaming excellence in the region.

The Barcelona editions of ICE and iGB Affiliate have ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024 – the last editions to be held in London.

The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest which was set 12-months ago.

ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).

Stuart Hunter, Managing Director Clarion Gaming said: “The data has been interrogated by an independent registration body and reflects the number of unique attendees.”

He added: “I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders. The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20% higher than 2024’s closing day.

“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LATAM, and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”

Looking ahead to 2026 Stuart Hunter confirmed that 86% of the event space is already booked. He stated: “The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”

Naomi Barton, Portfolio Director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”

She added: “108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”

Barcelona ICE and iGB Affiliate recently hosted a record-breaking gaming industry event, drawing in a large number of attendees from all over the world. The event, which took place in Barcelona, Spain, brought together industry professionals, experts, and enthusiasts to discuss the latest trends and developments in the gaming industry.

The event featured a wide range of activities, including panel discussions, networking opportunities, and product showcases. Attendees had the chance to learn from industry leaders and experts, as well as connect with like-minded individuals who share their passion for gaming.

One of the highlights of the event was the exhibition floor, which featured booths from leading gaming companies showcasing their latest products and services. From cutting-edge technology to innovative game designs, attendees had the opportunity to see firsthand the latest advancements in the gaming industry.

In addition to the exhibition floor, Barcelona ICE and iGB Affiliate also hosted a series of informative panel discussions and keynote speeches. Topics covered during these sessions included the future of mobile gaming, the impact of virtual reality on the industry, and the rise of esports as a major player in the gaming world.

Overall, the event was a huge success, with record-breaking attendance numbers and positive feedback from attendees. Barcelona ICE and iGB Affiliate have solidified their reputation as premier events in the gaming industry, providing a platform for professionals to come together, share ideas, and drive innovation in the ever-evolving world of gaming.

As the gaming industry continues to grow and evolve, events like Barcelona ICE and iGB Affiliate play a crucial role in bringing together industry professionals and enthusiasts to collaborate, learn, and shape the future of gaming. With each successful event, the industry as a whole moves one step closer to reaching new heights of innovation and success.

Casino tournaments have proven to be a highly effective strategy for increasing player engagement, extending gaming sessions, and driving revenue growth. With live leaderboards and competitive dynamics, these tournaments encourage players to wager more, return frequently, and remain loyal. For operators, this results in improved retention rates and a more robust player base—critical advantages in today’s competitive landscape.

Gamzix is redefining the tournament experience with Spin-O-Mania, a year-long network tournament featuring a €1,000,000 prize pool. Designed to maximize both player engagement and operator GGR, Spin-O-Mania integrates innovative features with effortless implementation, making it a valuable asset for forward-thinking casinos.

Why Casino tournaments are effective

Tournaments generate excitement and a sense of urgency, motivating players to increase their wagers and return regularly. Industry research highlights the benefits:

• 20-30% improvement in player retention
• 15-25% increase in average wagering per player
• Enhanced player satisfaction through competitive rewards

For operators, tournaments are a powerful tool for driving sustainable growth and staying ahead of the competition.

Spin-O-Mania: A €1,000,000 year-long tournament by Gamzix

Spin-O-Mania is an innovative network tournament crafted to sustain engagement and operational efficiency. Launching in 2025, it features weekly competitions with a substantial prize pool, ensuring continuous excitement and participation.

Key features of Spin-O-Mania

Weekly competitions: Players can participate every week from Thursday to Sunday, ensuring ongoing excitement and engagement.

Seamless opt-in via Gamzix Promo Site: Gamzix offers a dedicated promo site, allowing operators to join effortlessly with just two clicks—eliminating complex integrations and technical hurdles.

Effortless one-click integration: Gamzix provides ready-to-use promotional materials and technical support for seamless implementation.

Enhanced player retention: The structured, competitive environment fosters long-term player loyalty and sustained engagement.

Optimized for operators: Regular competitions enable casinos to drive continuous player activity, boost retention rates, and strengthen their player base.

The Business Impact of Spin-O-Mania

Spin-O-Mania goes beyond engagement—it’s a strategic growth driver. Key advantages include:

• Attracting new players while re-engaging dormant ones
• Increasing wagering activity as players compete for leaderboard positions
• Reducing churn through continuous competitions
• Offering a fully managed tournament solution, including prize distribution and technical support

What makes Spin-O-Mania unique?

Spin-O-Mania stands out due to:

• Year-long engagement: A structured format that maintains player interest throughout the year.
• Network-wide reach: Connecting multiple casinos to broaden the player base.
• Proven expertise: Gamzix’s deep experience in creating engaging gaming solutions for both players and operators.

Lida Kohosova, CCO of Gamzix, shares her perspective:

“At Gamzix, we recognize the importance of maintaining player engagement. With Spin-O-Mania, we manage all aspects of the promotion, allowing operators to focus on their core business. Our dedicated promo site makes opting in effortless—just two clicks, and you’re in. This tournament has been designed as a streamlined, effective tool to drive player retention and enhance casino performance.”

Elevate your Casino strategy

For operators looking to boost player engagement and revenue, Spin-O-Mania offers a structured, results-oriented solution. With a €1,000,000 prize pool, proven tournament mechanics, seamless integration, and operator-focused design, Spin-O-Mania is set to be one of the most powerful growth tools in 2025.

Opt in today and start enhancing player engagement instantly.

Casino tournaments have long been a popular way for players to test their skills and compete against others in a fun and exciting environment. These events offer a unique opportunity for players to showcase their abilities and potentially win big prizes. With the introduction of Spin-O-Mania by Gamzix, the importance of casino tournaments has never been more evident.

Spin-O-Mania is a new and innovative casino tournament platform that allows players to compete in a variety of games for a chance to win cash prizes and other rewards. The platform offers a wide range of games, including slots, table games, and more, giving players plenty of options to choose from. With its user-friendly interface and exciting gameplay, Spin-O-Mania has quickly become a favorite among casino enthusiasts.

One of the key benefits of participating in casino tournaments like Spin-O-Mania is the opportunity to test your skills against other players. Tournaments often attract some of the best players in the industry, providing a challenging and competitive environment for participants. This can help players improve their skills and learn new strategies that they can apply in future games.

In addition to the competitive aspect, casino tournaments also offer players the chance to win big prizes. Spin-O-Mania, for example, offers cash prizes, free spins, and other rewards to top-performing players. This adds an extra layer of excitement to the gameplay and gives players something to strive for as they compete against others.

Furthermore, casino tournaments can also help to build a sense of community among players. By participating in tournaments, players can connect with others who share their passion for casino games and form lasting friendships. This sense of camaraderie can enhance the overall gaming experience and make playing in tournaments even more enjoyable.

Overall, casino tournaments like Spin-O-Mania by Gamzix are an important part of the gaming industry. They provide players with a unique opportunity to test their skills, compete against others, and potentially win big prizes. Whether you’re a seasoned pro or a casual player, participating in casino tournaments can be a rewarding and exciting experience. So why not give it a try and see if you have what it takes to come out on top in Spin-O-Mania?

Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

Enteractive, a leading provider of player retention solutions, has recently partnered with BetMGM to enhance customer engagement and retention for the popular online gaming platform. This collaboration aims to leverage Enteractive’s innovative approach to reactivation and retention, ultimately driving increased player loyalty and lifetime value for BetMGM.

BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is one of the fastest-growing online gaming platforms in the United States. With a wide range of casino games, sports betting options, and promotions, BetMGM has quickly become a favorite among online gamblers. However, like many online gaming operators, BetMGM faces the challenge of retaining customers and keeping them engaged over the long term.

Enteractive’s player retention solutions are designed to address this challenge by providing personalized and targeted engagement strategies that keep players coming back for more. By leveraging a combination of data analytics, AI-driven insights, and human interaction, Enteractive is able to identify at-risk players, re-engage inactive customers, and build lasting relationships with loyal players.

One of the key benefits of Enteractive’s approach is its focus on human interaction. While many online gaming platforms rely solely on automated marketing campaigns and algorithms to engage with customers, Enteractive takes a more personalized approach by assigning dedicated account managers to each player. These account managers are trained to build rapport with players, understand their preferences and behaviors, and provide tailored recommendations and incentives to keep them engaged.

Through its partnership with BetMGM, Enteractive will work closely with the online gaming platform to implement its player retention solutions and drive increased customer engagement and loyalty. By leveraging Enteractive’s expertise in reactivation and retention, BetMGM aims to enhance the overall player experience, increase customer lifetime value, and ultimately drive sustainable growth for the business.

In conclusion, Enteractive’s partnership with BetMGM represents a significant step forward in the world of online gaming customer engagement and retention. By combining innovative technology with human interaction, Enteractive is helping BetMGM build stronger relationships with its players, drive increased loyalty and lifetime value, and ultimately differentiate itself in a competitive market. As online gaming continues to grow in popularity, partnerships like this one will be crucial for operators looking to stay ahead of the curve and deliver exceptional experiences for their customers.

The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets. Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open three colourful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with four identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

Zitro, a leading global gaming provider, has recently introduced a new concept and a range of exciting games at Playcity Casinos Mérida. This move comes as part of Zitro’s ongoing efforts to innovate and enhance the gaming experience for players in Mexico.

The new concept, known as “Big Time”, aims to bring a fresh and dynamic approach to the casino floor. With eye-catching visuals and engaging gameplay, Big Time is designed to appeal to a wide range of players, from casual gamers to seasoned veterans. The concept also includes a variety of new games that are sure to keep players entertained and coming back for more.

One of the standout games in the Big Time lineup is “Link King”, a progressive multi-game that offers players the chance to win big prizes with its exciting bonus features. Another popular game is “88 Link Lucky Charms”, which combines traditional Chinese symbols with modern gameplay mechanics to create a unique and immersive experience.

In addition to the new concept and games, Zitro has also introduced its popular “Allure” cabinet to Playcity Casinos Mérida. Featuring a sleek design and high-definition graphics, the Allure cabinet is sure to catch the eye of players and provide a premium gaming experience.

“We are thrilled to introduce our new concept and games at Playcity Casinos Mérida,” said Johnny Ortiz, Zitro’s Sales Director for Mexico. “We believe that these new offerings will resonate with players and help to elevate the overall gaming experience at the casino.”

With its commitment to innovation and quality, Zitro continues to be a driving force in the global gaming industry. By introducing new concepts and games at Playcity Casinos Mérida, the company is once again demonstrating its dedication to providing top-notch entertainment for players around the world.

BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.

With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.

Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.

For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.

Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.

“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”

To find out more about BETBY, visit: https://betby.com/

BETBY, a leading provider of sports betting solutions, has recently announced an upgrade to its betting tips API that will provide users with even more comprehensive coverage of sports and markets. This enhancement is part of BETBY’s ongoing commitment to offering the most advanced and accurate betting tips to its customers.

With the increased sports and market coverage, users of the betting tips API will have access to a wider range of betting options across various sports, including football, basketball, tennis, and more. This means that bettors will have more opportunities to place bets on their favorite sports and events, increasing their chances of winning big.

In addition to the expanded sports coverage, the upgraded API will also include more detailed and accurate predictions for each market. This will give users a better understanding of the potential outcomes of their bets, helping them make more informed decisions when placing wagers.

One of the key benefits of using BETBY’s betting tips API is the convenience it offers to users. By accessing the API, bettors can quickly and easily access up-to-date information and predictions on a wide range of sports and markets, saving them time and effort in researching and analyzing data themselves.

Furthermore, BETBY’s betting tips API is designed to be user-friendly and easy to integrate into existing platforms, making it accessible to a wide range of users, from casual bettors to professional sports analysts.

Overall, the improved betting tips API from BETBY represents a significant step forward in the world of sports betting, providing users with a more comprehensive and accurate tool for making informed betting decisions. Whether you are a seasoned bettor looking to increase your chances of winning or a newcomer looking to get started in the world of sports betting, BETBY’s upgraded API is sure to enhance your overall betting experience.

NeoGames Studio^™, Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.  

The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players. The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18^th iLottery partnership in Europe and 31^st globally.

The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings. In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.

“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”

“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”

NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.

About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.  

About Szerencsejáték Zrt.

Szerencsejáték Zrt is a 100% state-owned Hungarian national game organizer company, which offers  draw based games, scratch cards and sports betting, supported by one of Hungary’s largest distribution networks with nearly 7,500 seller points across the country. As a gambling organizer, they place a high priority on the protection of minors under the age of 18. Hungarian National Lottery is a member of the European Lotteries (EL) and the World Lottery Association (WLA) and is certified by both bodies as a responsible gambling organizer. Beyond prevention, they also help people with gambling addiction; players have access to 8 customer information locations across the country. They are proud of their charity scratch card sales network, which has been exclusively employing people with different types of disabilities for over 20 years and has received several awards throughout the years.

Aristocrat Interactive, a leading provider of online gaming solutions, has recently announced a partnership with the Hungarian National Lottery to introduce eInstant games in Hungary. This collaboration marks a significant milestone for both companies and is set to revolutionize the way players in Hungary experience lottery games.

The partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery will bring a new level of excitement and innovation to the Hungarian gaming market. With the introduction of eInstant games, players will now have the opportunity to enjoy a wide range of interactive and engaging lottery games from the comfort of their own homes.

eInstant games are a modern twist on traditional lottery games, offering players the chance to win instant cash prizes through online platforms. These games are designed to be fast-paced and entertaining, providing players with a unique gaming experience that is both fun and rewarding.

By partnering with the Hungarian National Lottery, Aristocrat Interactive’s NeoGames Studio is helping to bring these innovative eInstant games to a new audience in Hungary. This collaboration will not only benefit players by providing them with exciting new gaming options, but it will also help to drive growth and revenue for the Hungarian National Lottery.

The introduction of eInstant games in Hungary is part of Aristocrat Interactive’s ongoing commitment to expanding its presence in key markets around the world. By partnering with established lottery operators like the Hungarian National Lottery, Aristocrat Interactive is able to leverage its expertise and technology to deliver cutting-edge gaming solutions to players in new and exciting ways.

Overall, the partnership between Aristocrat Interactive’s NeoGames Studio and the Hungarian National Lottery represents a significant step forward for the gaming industry in Hungary. With the introduction of eInstant games, players can look forward to a more immersive and engaging gaming experience that is sure to keep them coming back for more.

The world’s largest gaming exhibition, ICE 2025, celebrated a spectacular premiere in Barcelona. As the largest exhibitor, with an impressive booth covering around 4,500 m2, NOVOMATIC captivated more than 55,000 visitors with its innovative products, state-of-the-art technology, and an unparalleled experience. As Europe’s leading gaming technology group, NOVOMATIC not only delivered an exceptional trade show presence but was also proud to receive four prestigious international awards, further cementing its position at the forefront of the industry.

From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design, and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.

Brilliance Perfected: The Launch of the DIAMOND XTM 1.55J QUATTRO

NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND XTM 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND XTM 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck, and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND XTM 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. XTM series also attracted attention. The V.I.P. XTM Royal 1.85, V.I.P. XTM Dream 2.43/3.43, and V.I.P. XTM Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. XTM Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.

Next-Level Gaming: Linked Progressives, Multiple Feature Games, and Game-Mixes

NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINKTM Evolution, which created a buzz with two enticing new titles – Mighty SquadTM and Fu FlowTM. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular XTENSION LINKTM were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINETM platform, the new Multiple Feature Game RISING TREASURESTM made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and Prize Upgrades. The Impera ProLinkTM enthralled visitors with four new titles, including the legendary Book of RaTM ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator® is receiving a stunning modern update with the launch of the GAMINATORTM X5. This highly customizable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.

Game-Changers: Electronic Table Games and a Casino Management Solution

NOVOMATIC is setting new standards in electronic table gaming with NOVO UNITYTM PRO. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customizability. From the seamless integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting – NOVOMATIC’s state-of-the-art ETG solution was met with enthusiasm at ICE. The visionary casino management solution NOVOVISIONTM, based on the latest cutting-edge technologies, was another visitor magnet at the NOVOMATIC booth. With a broad approach and an ever-increasing diversification of system functionalities, NOVOMATIC’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. The latest developments were presented in two different set-ups: for club operations and for casinos.

Global Excellence: NOVOMATIC Wins Four Prestigious Awards

ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: The V.I.P. XTM Galaxy 2.65 was honored as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognized with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence, and leadership in the gaming industry.

The Executive Board of NOVOMATIC AG Group emphasizes: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”

NOVOMATIC, a leading provider of gaming technology, recently showcased its latest innovations at the ICE 2025 conference in Barcelona. The company’s display at the event was nothing short of groundbreaking, featuring cutting-edge technology that is set to revolutionize the gaming industry.

One of the highlights of NOVOMATIC’s display at ICE 2025 was its new line of interactive gaming machines. These machines feature advanced touch screen technology and immersive graphics, providing players with a truly engaging gaming experience. In addition, NOVOMATIC also unveiled a new virtual reality gaming platform that allows players to step into a virtual world and interact with their favorite games in a whole new way.

Another key innovation showcased by NOVOMATIC at ICE 2025 was its new line of mobile gaming solutions. These solutions allow players to access their favorite games on the go, whether they are using a smartphone or tablet. This means that players can enjoy the thrill of gaming anytime, anywhere, making it easier than ever to stay connected to their favorite games.

In addition to its gaming technology innovations, NOVOMATIC also showcased its commitment to responsible gaming at ICE 2025. The company unveiled a new suite of tools and resources designed to help players manage their gaming habits and stay in control of their play. These tools include self-exclusion options, time limits, and budgeting tools, all aimed at promoting responsible gaming practices.

Overall, NOVOMATIC’s display at ICE 2025 was a testament to the company’s dedication to innovation and excellence in the gaming industry. With its cutting-edge technology and commitment to responsible gaming, NOVOMATIC is poised to lead the way in shaping the future of gaming for years to come.

After three epic days, BetConstruct has brought ICE Barcelona 2025 to a worthwhile close. From January 20-22, the Fira Barcelona Gran Via beamed with the industry’s biggest event, gathering enthusiasts and professionals under one roof to celebrate excellence and foster innovation. With the largest and most impressive stand in our history and exhibiting a wide array of offerings, the company once again cemented its position as an undisputed leader in iGaming.

 BetConstruct extends its gratitude to the organisers behind ICE Barcelona for putting together such an event that marked a new chapter in ICE’s history. The event marked the start of many new collaborations that we are excited to unveil in due time.

ICE Barcelona Highlights

Appearing at ICE Barcelona with their recently announced concept, The Center of Gravity, BetConstruct kicked things off on a high note with an amazing party of the same name. Also participating in the party was the renowned Alec Monopoly, who brought his unique art to the fold and had an incredible collaboration with PopOK Gaming along the way.

Celebrating the 2nd Anniversary of FTN 

ICE Barcelona 2025 coincided with the second anniversary of FTN, the native cryptocurrency that has been revolutionising digital finance across industries since 21 January 2023. In just two years, the industry has seen FTN meet unprecedented success, growing from an initial value of 0.19 USDT to 3.9 USDT as of January 30, a remarkable 1690% increase. The company celebrated this success in style at the Center of Gravity party, wishing the token even more success.

The Ultimate Showcase

For the entirety of the event, BetConstruct’s 1500 sqm stand exhibited their comprehensive offerings, which included the company’s household Sportsbook and Casino Suite, Affiliate System, and The Last Battle loyalty system. Also showcased were the Trebuchet challenge-based system, and the Bonus Pie in-game marketplace.

As always, BetConstruct revealed new initiatives, particularly The Last Battle Universe which is developed as a one-of-a-kind loyalty program designed exclusively for B2B partners. All this and more was put on full display at their stand, where BetConstruct representatives eagerly awaited to introduce them to attendees.

More Collaborations with the Ortak Marketplace

BetConstruct took things to the next level at ICE Barcelona 2025 with the awesome ICE-exclusive Ortak Raffle, the company’s latest collaboration with the Ortak marketplace. The raffle had a total prize pool of 6000 FTN and took place on the last day of the expo, ending it on a high note just as we started it. Winners were announced both live on sight and online, allowing everyone to participate in the reveal. BetConstruct’s collaboration with the Ortak marketplace also included the Ortak White Label that allows the creation of bespoke NFT marketplaces, as well the Ortak Snowball which takes player interaction with NFTs to the next level.

Here’s to More ICE Experiences

As ICE Barcelona 2025 comes to a close, BetConstruct reflects on an unforgettable event that showcased the very best of the company and the iGaming industry. From captivating innovations and thrilling celebrations to inspiring collaborations and groundbreaking milestones, these three days at the Fira Barcelona Gran Via were nothing short of extraordinary.

As the company looks to the future, it remains committed to pushing the boundaries of innovation and excellence, building on the connections and achievements forged during this landmark event.

BetConstruct, a leading provider of online gaming and betting solutions, recently showcased their latest innovations at the ICE Barcelona conference. The event, which took place from May 29th to June 1st, brought together industry professionals from around the world to discuss the latest trends and technologies in the gaming industry.

One of the highlights of BetConstruct’s showcase was their new Virtual Reality (VR) casino platform. This cutting-edge technology allows players to immerse themselves in a virtual casino environment, complete with realistic graphics and sounds. With VR becoming increasingly popular in the gaming industry, BetConstruct’s platform is sure to attract a lot of attention from both players and operators.

In addition to their VR platform, BetConstruct also showcased their latest sports betting solutions. Their sportsbook software is known for its reliability and flexibility, allowing operators to offer a wide range of betting options to their customers. With the popularity of sports betting on the rise, BetConstruct’s solutions are sure to be in high demand.

Another key feature of BetConstruct’s showcase was their live casino offering. Their live dealer games provide players with an authentic casino experience, complete with real dealers and interactive gameplay. This immersive experience is a big draw for players who prefer the excitement of a live casino environment.

Overall, BetConstruct’s showcase at ICE Barcelona was a big success. Their innovative technologies and solutions are sure to make a big impact on the gaming industry in the coming years. Whether it’s their VR casino platform, sports betting solutions, or live casino offering, BetConstruct is at the forefront of the industry and poised for continued success.