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The SBC Summit Barcelona, one of the most prominent events in the sports betting and gaming industry, has recently announced the addition of a new track to its agenda. The ‘Sponsorship, Marketing & Data’ track aims to provide valuable insights and discussions on the evolving landscape of sponsorship, marketing strategies, and data utilization within the industry.

Scheduled to take place from September 21-24, 2021, the SBC Summit Barcelona brings together industry leaders, experts, and professionals from around the world to discuss the latest trends, innovations, and challenges in the sports betting and gaming sector. With the addition of the ‘Sponsorship, Marketing & Data’ track, attendees can expect a comprehensive exploration of these crucial aspects that play a vital role in the success of any business.

The track will feature a series of panel discussions, presentations, and interactive sessions led by industry experts and thought leaders. These sessions will cover a wide range of topics related to sponsorship, marketing strategies, and data analysis. Attendees will gain valuable insights into how to effectively leverage sponsorships to enhance brand visibility, engage with customers, and drive revenue growth.

One of the key areas of focus within this track will be the growing importance of data in the sports betting and gaming industry. With advancements in technology and the increasing availability of data, businesses now have access to a wealth of information that can be utilized to make informed decisions and drive targeted marketing campaigns. The sessions will explore various data-driven strategies and tools that can help businesses gain a competitive edge in the market.

Additionally, the track will delve into the challenges and opportunities in sports sponsorship. As the industry continues to evolve, traditional sponsorship models are being reimagined to adapt to changing consumer behaviors and preferences. Attendees will learn about innovative sponsorship approaches that go beyond logo placements and explore new ways to engage with fans and create meaningful partnerships.

The ‘Sponsorship, Marketing & Data’ track will also provide a platform for networking and collaboration among industry professionals. Attendees will have the opportunity to connect with like-minded individuals, share experiences, and build valuable relationships that can lead to future partnerships and business opportunities.

The addition of this track to the SBC Summit Barcelona agenda reflects the organizers’ commitment to providing a comprehensive and forward-thinking event that addresses the industry’s most pressing issues. By focusing on sponsorship, marketing strategies, and data utilization, attendees can expect to gain valuable insights and practical knowledge that can be applied to their own businesses.

In conclusion, the announcement of the ‘Sponsorship, Marketing & Data’ track at the SBC Summit Barcelona is an exciting development for professionals in the sports betting and gaming industry. With a diverse range of sessions and expert speakers, attendees can look forward to gaining valuable insights into the evolving landscape of sponsorship, marketing strategies, and data utilization. This track promises to be a valuable addition to the overall event, providing attendees with the tools and knowledge they need to stay ahead in a competitive market.

Robbie Savage, the former professional footballer and renowned football pundit, has recently joined Planet Sport Bet as their brand ambassador for football. This exciting partnership aims to bring together Savage’s extensive knowledge and passion for the sport with Planet Sport Bet’s commitment to providing an exceptional betting experience.

Savage, who enjoyed a successful career playing for clubs such as Leicester City, Birmingham City, and Blackburn Rovers, has since become a prominent figure in the world of football media. Known for his outspoken nature and insightful analysis, he has become a familiar face on television screens and radio shows, providing expert commentary and opinions on the beautiful game.

With his new role as a brand ambassador for Planet Sport Bet, Savage will be involved in various activities aimed at enhancing the overall football betting experience for fans. This will include providing exclusive content, expert tips, and analysis on upcoming matches and tournaments. His expertise and understanding of the game will undoubtedly be invaluable to both seasoned bettors and those new to the world of football betting.

One of the key aspects of this partnership is the emphasis on responsible gambling. Planet Sport Bet is committed to promoting safe and responsible betting practices, and Savage will play a crucial role in spreading awareness about this important issue. Through his platform as a brand ambassador, he will encourage fans to gamble responsibly and provide guidance on setting limits, recognizing signs of problem gambling, and seeking help when needed.

Savage’s involvement with Planet Sport Bet also extends beyond the virtual realm. He will be participating in various promotional events and campaigns, engaging with fans and sharing his insights in person. This will give football enthusiasts the opportunity to interact with one of the most recognizable figures in the sport and gain valuable knowledge from his experiences.

In addition to his role as a brand ambassador, Savage will also contribute to the development of new features and enhancements on the Planet Sport Bet platform. His input will ensure that the platform remains relevant and appealing to football fans, catering to their specific needs and preferences.

The partnership between Robbie Savage and Planet Sport Bet is an exciting development for both football enthusiasts and betting enthusiasts alike. With Savage’s expertise and passion for the sport, combined with Planet Sport Bet’s commitment to providing a top-notch betting experience, fans can look forward to an enhanced and responsible football betting journey.

Whether you are a seasoned bettor or just starting out, Robbie Savage’s involvement with Planet Sport Bet will undoubtedly add value to your football betting experience. Stay tuned for exclusive content, expert tips, and engaging events that will take your love for the game to new heights.

The SBC Summit Barcelona, one of the most prestigious events in the gaming industry, is set to feature a ‘Global Gaming Leaders’ track. This track will bring together some of the most influential figures in the gaming world to discuss and analyze the latest trends, challenges, and opportunities in the industry.

The SBC Summit Barcelona is an annual event that attracts thousands of professionals from the gaming and betting sectors. It serves as a platform for networking, knowledge sharing, and business development. This year, the event will take place from September 21-24 at the Fira de Barcelona Montjuïc.

The ‘Global Gaming Leaders’ track is designed to provide attendees with valuable insights from industry experts who have achieved remarkable success in their respective fields. The track will cover a wide range of topics, including regulatory developments, technological advancements, responsible gambling, and market trends.

One of the key highlights of this track will be the panel discussions featuring top executives from leading gaming companies. These discussions will delve into the challenges and opportunities faced by the industry, as well as strategies for growth and innovation. Attendees will have the opportunity to learn from the experiences and expertise of these industry leaders.

In addition to panel discussions, the ‘Global Gaming Leaders’ track will also include keynote speeches from renowned speakers who have made significant contributions to the gaming industry. These speeches will provide a broader perspective on the future of the industry and inspire attendees to think outside the box.

Furthermore, the track will feature interactive workshops and breakout sessions where participants can engage in hands-on activities and gain practical knowledge. These sessions will cover topics such as customer acquisition, retention strategies, data analytics, and emerging markets.

The ‘Global Gaming Leaders’ track aims to foster collaboration and facilitate meaningful discussions among industry professionals. It provides a platform for networking and building relationships with key stakeholders in the gaming sector. Attendees will have ample opportunities to connect with potential partners, investors, and clients, thereby opening doors for future collaborations and business opportunities.

The SBC Summit Barcelona is known for its high-quality content and diverse range of speakers. The ‘Global Gaming Leaders’ track is expected to live up to this reputation by delivering thought-provoking discussions and valuable insights. Whether you are a seasoned industry professional or a newcomer to the gaming world, this track promises to offer something for everyone.

In conclusion, the ‘Global Gaming Leaders’ track at the SBC Summit Barcelona is a must-attend event for anyone involved in the gaming industry. It provides a unique platform to learn from industry leaders, gain valuable insights, and network with key stakeholders. By attending this track, participants can stay ahead of the curve and position themselves for success in the ever-evolving gaming landscape.

Merkur’s Relocation to ICE Barcelona: A Cause for Celebration

The relocation of Merkur, a leading international company, to ICE Barcelona has created quite a buzz in the business world. This move is seen as a cause for celebration, not only for Merkur but also for the city of Barcelona and its thriving business ecosystem. Let’s delve into the reasons behind this exciting development and explore the potential benefits it brings.

Merkur, a German-based company specializing in innovative technology solutions, has decided to relocate its headquarters to Barcelona, Spain. This decision was driven by several factors that make Barcelona an ideal destination for businesses looking to expand and thrive.

One of the primary reasons behind Merkur’s relocation is Barcelona’s strategic location. Situated on the Mediterranean coast, Barcelona serves as a gateway to Europe, Africa, and the Middle East. Its excellent connectivity through air, sea, and rail transport makes it an attractive hub for international businesses. Merkur can now easily access its existing markets while also exploring new opportunities in emerging regions.

Barcelona’s vibrant business ecosystem is another key factor that influenced Merkur’s decision. The city has a thriving startup culture and is home to numerous tech companies, making it an ideal environment for innovation and collaboration. By relocating to Barcelona, Merkur can tap into this ecosystem, fostering partnerships and benefiting from knowledge sharing and talent acquisition.

Furthermore, Barcelona offers a favorable business environment with supportive government policies and incentives. The city has implemented measures to attract foreign investment and promote entrepreneurship. These initiatives include tax breaks, grants, and streamlined administrative processes, making it easier for companies like Merkur to establish and grow their operations.

The presence of top-notch research institutions and universities in Barcelona is also a significant advantage. Merkur can leverage these academic resources to drive research and development initiatives, ensuring they stay at the forefront of technological advancements. Collaborating with renowned institutions can lead to breakthrough innovations and provide Merkur with a competitive edge in the market.

Additionally, Barcelona’s quality of life and cultural richness make it an attractive destination for employees. The city offers a pleasant climate, beautiful architecture, and a vibrant arts and entertainment scene. Merkur’s employees will have access to a high standard of living, excellent healthcare, and a diverse international community, enhancing their overall work-life balance.

The relocation of Merkur to ICE Barcelona not only benefits the company but also has positive implications for the local economy. It will create job opportunities, attract foreign investment, and stimulate economic growth. Barcelona will further solidify its position as a leading business hub, attracting more companies and fostering innovation and entrepreneurship.

In conclusion, Merkur’s relocation to ICE Barcelona is undoubtedly a cause for celebration. The strategic location, vibrant business ecosystem, favorable business environment, academic resources, and quality of life make Barcelona an ideal destination for companies seeking growth and success. This move not only benefits Merkur but also contributes to the overall development and prosperity of the city.

RBW Systems, a leading provider of software solutions for the leisure industry, has recently announced a partnership with Inspired’s Leisure Division. This strategic agreement is set to revolutionize the way leisure facilities are managed and operated, bringing a new level of efficiency and innovation to the industry.

RBW Systems has been at the forefront of developing cutting-edge software solutions for the leisure sector for over a decade. Their comprehensive suite of products includes facility management systems, membership management software, booking and scheduling tools, and much more. These solutions have been widely adopted by leisure centers, gyms, sports clubs, and other similar establishments around the world.

Inspired’s Leisure Division, on the other hand, is a global leader in providing technology-driven entertainment solutions. They specialize in creating immersive experiences for leisure venues, including virtual reality attractions, interactive gaming systems, and digital signage solutions. With a strong focus on innovation and customer satisfaction, Inspired has established itself as a trusted partner for leisure businesses worldwide.

The collaboration between RBW Systems and Inspired’s Leisure Division is expected to bring together the best of both worlds. By integrating RBW’s robust software solutions with Inspired’s cutting-edge entertainment technologies, leisure facilities will be able to offer their customers a truly unique and engaging experience.

One of the key benefits of this partnership is the seamless integration of RBW’s facility management systems with Inspired’s entertainment solutions. This integration will enable leisure venues to streamline their operations, automate processes, and improve overall efficiency. For example, customers will be able to book classes or activities through RBW’s online portal and seamlessly access Inspired’s virtual reality experiences or interactive gaming systems during their visit.

Furthermore, the partnership aims to enhance customer engagement and satisfaction. By leveraging Inspired’s immersive technologies, leisure facilities can create personalized experiences that cater to individual preferences and interests. This will not only attract new customers but also encourage repeat visits and foster customer loyalty.

Another exciting aspect of this collaboration is the potential for data-driven insights. RBW’s software solutions are known for their robust reporting and analytics capabilities, providing leisure businesses with valuable insights into customer behavior, trends, and preferences. By combining this data with Inspired’s entertainment technologies, leisure facilities can gain a deeper understanding of their customers and make informed decisions to drive business growth.

Both RBW Systems and Inspired’s Leisure Division are thrilled about this partnership and the opportunities it presents for the leisure industry. By combining their expertise, they aim to revolutionize the way leisure facilities are managed and operated, creating a new standard of excellence in the industry.

In conclusion, the partnership between RBW Systems and Inspired’s Leisure Division is set to bring exciting advancements to the leisure industry. By integrating RBW’s software solutions with Inspired’s immersive technologies, leisure facilities will be able to offer customers a unique and engaging experience while streamlining operations and enhancing customer satisfaction. This collaboration represents a significant step forward in the evolution of the leisure industry, setting a new standard for innovation and efficiency.

IGT, one of the world’s leading gaming technology companies, recently released its second-quarter financial results, showcasing a strong performance despite the challenging global economic conditions. The company’s ability to adapt and innovate has allowed it to maintain its position as a market leader in the gaming industry.

During the second quarter, IGT reported total revenues of $982 million, representing a 74% increase compared to the same period last year. This significant growth can be attributed to several factors, including the successful integration of new acquisitions, increased demand for online gaming products, and the gradual reopening of land-based casinos.

One of the key drivers of IGT’s success has been its focus on digital gaming solutions. With the rise in popularity of online gambling, the company has invested heavily in developing cutting-edge technology to cater to this growing market. As a result, IGT’s digital gaming segment saw a remarkable 230% increase in revenue during the second quarter.

The company’s land-based gaming segment also showed signs of recovery as casinos began reopening around the world. Although revenues in this sector were still lower compared to pre-pandemic levels, IGT experienced a sequential improvement in performance. This positive trend is expected to continue as more casinos resume operations and consumer confidence gradually returns.

IGT’s strong financial performance can also be attributed to its strategic acquisitions. In recent years, the company has made several key acquisitions that have expanded its product portfolio and customer base. Notably, the acquisition of DoubleDown Interactive, a leading social casino gaming platform, has significantly boosted IGT’s online presence and revenue streams.

Another factor contributing to IGT’s success is its commitment to responsible gaming practices. The company has implemented various measures to ensure the safety and well-being of its customers, including age verification systems, self-exclusion programs, and responsible advertising guidelines. These efforts have not only enhanced IGT’s reputation but also attracted a wider audience of responsible gamers.

Looking ahead, IGT remains optimistic about its future prospects. The company continues to invest in research and development to stay at the forefront of gaming technology innovation. With the increasing legalization of online gambling in various jurisdictions, IGT is well-positioned to capitalize on this expanding market.

Furthermore, IGT’s global presence provides it with a diversified revenue stream, reducing its dependence on any single market. This diversification strategy has proven effective in mitigating the impact of regional economic fluctuations and regulatory changes.

In conclusion, IGT’s second-quarter financial results demonstrate its resilience and adaptability in the face of challenging economic conditions. The company’s focus on digital gaming solutions, strategic acquisitions, commitment to responsible gaming, and global presence have all contributed to its strong performance. As the gaming industry continues to evolve, IGT remains well-positioned to capitalize on emerging opportunities and maintain its position as a market leader.

NeoGames, a leading provider of iLottery solutions, has recently announced the strengthening of its senior leadership team in North America. The company has appointed two industry veterans to key positions, aiming to further enhance its presence and growth in the region.

The first addition to the team is Liz Siver, who joins NeoGames as the Vice President of Sales for North America. With over 20 years of experience in the gaming industry, Siver brings a wealth of knowledge and expertise to her new role. She has previously held senior positions at renowned companies such as Scientific Games and IGT, where she successfully led sales teams and drove revenue growth. Siver’s extensive network and understanding of the North American market will be instrumental in expanding NeoGames’ customer base and forging strategic partnerships.

The second appointment is that of Andy Whitworth, who assumes the role of Vice President of Business Development for North America. Whitworth has an impressive track record in the iLottery sector, having previously served as the Vice President of Lottery Solutions at Pollard Banknote. He has also held leadership positions at other prominent gaming companies, including GTECH Corporation and Intralot. Whitworth’s deep understanding of the industry, coupled with his strong business development skills, will be invaluable in identifying new growth opportunities for NeoGames and driving its expansion in North America.

These strategic appointments come at a crucial time for NeoGames as it seeks to capitalize on the growing demand for iLottery solutions in North America. The company’s cutting-edge technology and comprehensive suite of products have already gained significant traction in the market, and with the addition of Siver and Whitworth, NeoGames is well-positioned to further solidify its position as a leader in the industry.

Commenting on the new hires, Moti Malul, CEO of NeoGames, expressed his excitement about the strengthened leadership team. He stated, “We are thrilled to welcome Liz and Andy to our team. Their extensive experience and proven track record in the gaming industry will be instrumental in driving our growth strategy in North America. We believe that their expertise will help us better serve our customers and partners, and further establish NeoGames as the go-to provider of iLottery solutions.”

NeoGames’ iLottery platform offers a wide range of products and services, including instant win games, draw games, and interactive scratch cards. The company’s advanced technology and flexible solutions enable lotteries to seamlessly integrate online and mobile channels, providing players with a convenient and engaging gaming experience. With its strengthened leadership team, NeoGames is well-equipped to meet the evolving needs of the North American market and continue its upward trajectory in the iLottery sector.

ICE and iGB Affiliate, two leading events in the gaming and affiliate marketing industries, have recently announced their plans to relocate to Barcelona starting in 2025. This move comes as a result of the city’s growing reputation as a hub for technology, innovation, and business.

ICE, short for International Casino Exhibition, is one of the largest and most influential gaming events in the world. It brings together industry professionals, operators, suppliers, and regulators from around the globe to showcase the latest innovations and trends in the gaming sector. With its move to Barcelona, ICE aims to tap into the city’s vibrant tech scene and attract a wider audience of professionals and enthusiasts.

iGB Affiliate, on the other hand, is a renowned affiliate marketing event that focuses on the online gambling industry. It provides a platform for affiliates, operators, and affiliate programs to network, learn from industry experts, and explore new business opportunities. By relocating to Barcelona, iGB Affiliate aims to leverage the city’s thriving digital marketing ecosystem and foster collaboration between affiliates and operators.

Barcelona has emerged as a prominent destination for businesses in various sectors due to its favorable business environment, skilled workforce, and strong infrastructure. The city has a rich history of hosting international events and conferences, making it an ideal location for ICE and iGB Affiliate to expand their reach and impact.

One of the key factors that attracted ICE and iGB Affiliate to Barcelona is the city’s commitment to innovation and technology. Barcelona has been actively promoting itself as a smart city, investing in digital infrastructure and fostering a culture of entrepreneurship. This aligns perfectly with the goals of both events, which aim to showcase cutting-edge technologies and facilitate business growth in the gaming and affiliate marketing industries.

Furthermore, Barcelona offers a vibrant lifestyle and a favorable work-life balance, making it an attractive destination for professionals attending these events. The city boasts beautiful architecture, stunning beaches, world-class cuisine, and a rich cultural heritage. Attendees can not only benefit from the business opportunities at ICE and iGB Affiliate but also enjoy the city’s unique charm and leisure activities.

The relocation of ICE and iGB Affiliate to Barcelona is expected to have a positive impact on the local economy. These events attract thousands of international visitors, who will contribute to the city’s tourism industry, hotels, restaurants, and other businesses. Additionally, the influx of industry professionals will create networking opportunities and foster collaboration between local and international companies.

In conclusion, the decision by ICE and iGB Affiliate to relocate to Barcelona starting in 2025 is a significant development for both the gaming and affiliate marketing industries. This move will allow these events to tap into Barcelona’s thriving tech ecosystem, attract a wider audience, and foster collaboration between industry professionals. Moreover, attendees will have the opportunity to experience the city’s vibrant lifestyle and contribute to its local economy. Barcelona is poised to become an even more prominent destination for global events in the years to come.

Leading London high street venues recently had the pleasure of welcoming the Gambling Minister as a guest of Bacta, the trade association for the UK’s amusement and gaming industry. This visit provided an opportunity for the Minister to gain firsthand insights into the operations of these venues and engage with industry professionals.

Bacta represents over 500 companies operating in the amusement and gaming sector, including high street venues such as arcades and family entertainment centers. The association aims to promote and protect the interests of its members, ensuring a fair and responsible gambling environment for all.

During the visit, the Gambling Minister had the chance to witness the diverse range of gaming machines and experiences offered by these high street venues. From classic arcade games to cutting-edge virtual reality experiences, these venues cater to a wide audience, providing entertainment for people of all ages.

The Minister also had the opportunity to engage in discussions with Bacta members, gaining valuable insights into the challenges and opportunities faced by the industry. These discussions covered topics such as responsible gambling measures, regulatory frameworks, and the impact of technology advancements on the sector.

One of the key focuses of the visit was responsible gambling. Bacta has been at the forefront of promoting responsible gambling practices within the industry, working closely with regulators and government bodies to ensure that appropriate measures are in place. The visit allowed the Minister to witness firsthand the efforts made by these high street venues to promote responsible gambling, including age verification processes, self-exclusion programs, and staff training initiatives.

The Gambling Minister expressed his appreciation for the opportunity to engage with industry professionals and witness the operations of these high street venues. He emphasized the importance of collaboration between the government and industry stakeholders to ensure a safe and enjoyable gambling experience for all.

Bacta also took this opportunity to highlight the economic contribution of high street venues to local communities. These venues not only provide entertainment but also create jobs and contribute to local economies. The association emphasized the need for a supportive regulatory environment that allows these venues to thrive while ensuring consumer protection.

Overall, the visit by the Gambling Minister to leading London high street venues was a valuable opportunity for both the Minister and Bacta. It allowed the Minister to gain insights into the operations and challenges faced by the industry, while also highlighting the efforts made by Bacta and its members to promote responsible gambling practices. The visit reinforced the importance of collaboration between the government and industry stakeholders in creating a safe and thriving gambling environment.

Bacta, the trade association representing the amusement and gaming industry in the UK, has recently announced the appointment of James Bollom as its new National President. This significant development comes as Bacta aims to strengthen its position and influence within the industry.

With over 30 years of experience in the gaming sector, Bollom brings a wealth of knowledge and expertise to his new role. He has previously served as the Managing Director of Luxury Leisure, one of the largest gaming machine operators in the UK. Bollom’s extensive experience in the industry makes him well-suited to lead Bacta and advocate for its members’ interests.

As National President, Bollom will be responsible for representing Bacta’s members at a national level and working closely with government bodies, regulators, and other stakeholders. His primary focus will be to ensure that the amusement and gaming industry is well-represented and supported in policy-making decisions that impact the sector.

One of the key challenges that Bollom will face in his new role is addressing the impact of the COVID-19 pandemic on the industry. The amusement and gaming sector has been significantly affected by lockdowns and restrictions, leading to financial losses for many businesses. Bollom’s experience and understanding of the industry will be crucial in navigating these challenges and advocating for support measures to help businesses recover.

In addition to addressing the immediate challenges posed by the pandemic, Bollom will also work towards promoting responsible gambling practices within the industry. Bacta has long been committed to ensuring that its members operate in a socially responsible manner, and Bollom’s appointment further emphasizes this commitment. He will work closely with regulators and industry stakeholders to develop and implement initiatives that promote responsible gambling and protect vulnerable individuals.

Furthermore, Bollom aims to enhance collaboration and communication within the industry. He recognizes the importance of unity among Bacta’s members and believes that by working together, the association can achieve its goals more effectively. Bollom plans to foster stronger relationships with industry partners, trade bodies, and other stakeholders to create a unified voice for the amusement and gaming sector.

Bacta’s appointment of James Bollom as National President is a significant step towards strengthening the association’s position within the industry. With his extensive experience and expertise, Bollom is well-equipped to lead Bacta and advocate for its members’ interests. His focus on addressing the challenges posed by the COVID-19 pandemic, promoting responsible gambling practices, and fostering collaboration within the industry will undoubtedly contribute to the growth and success of the amusement and gaming sector in the UK.