Barcelona ICE and iGB Affiliate host record-breaking gaming industry attendance

The Barcelona editions of ICE and iGB Affiliate have ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024 – the last editions to be held in London.

The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest which was set 12-months ago.

ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).

Stuart Hunter, Managing Director Clarion Gaming said: “The data has been interrogated by an independent registration body and reflects the number of unique attendees.”

He added: “I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders. The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20% higher than 2024’s closing day.

“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LATAM, and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”

Looking ahead to 2026 Stuart Hunter confirmed that 86% of the event space is already booked. He stated: “The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”

Naomi Barton, Portfolio Director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”

She added: “108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”

Barcelona ICE and iGB Affiliate recently hosted a record-breaking gaming industry event, drawing in a large number of attendees from all over the world. The event, which took place in Barcelona, Spain, brought together industry professionals, experts, and enthusiasts to discuss the latest trends and developments in the gaming industry.

The event featured a wide range of activities, including panel discussions, networking opportunities, and product showcases. Attendees had the chance to learn from industry leaders and experts, as well as connect with like-minded individuals who share their passion for gaming.

One of the highlights of the event was the exhibition floor, which featured booths from leading gaming companies showcasing their latest products and services. From cutting-edge technology to innovative game designs, attendees had the opportunity to see firsthand the latest advancements in the gaming industry.

In addition to the exhibition floor, Barcelona ICE and iGB Affiliate also hosted a series of informative panel discussions and keynote speeches. Topics covered during these sessions included the future of mobile gaming, the impact of virtual reality on the industry, and the rise of esports as a major player in the gaming world.

Overall, the event was a huge success, with record-breaking attendance numbers and positive feedback from attendees. Barcelona ICE and iGB Affiliate have solidified their reputation as premier events in the gaming industry, providing a platform for professionals to come together, share ideas, and drive innovation in the ever-evolving world of gaming.

As the gaming industry continues to grow and evolve, events like Barcelona ICE and iGB Affiliate play a crucial role in bringing together industry professionals and enthusiasts to collaborate, learn, and shape the future of gaming. With each successful event, the industry as a whole moves one step closer to reaching new heights of innovation and success.