Caesars Entertainment Marks 35 Years of Leading Responsible Gaming Efforts
Caesars Entertainment, Inc. is celebrating 35 years of its pioneering Responsible Gaming program during Responsible Gaming Education Month this September.
Caesars was the first commercial casino company to officially address problem gambling, creating the industry’s first Responsible Gaming program in 1989 when it introduced Project 21.
Since then, the Company has been at the forefront of Responsible Gaming, launching the first national helpline for those experiencing gambling problems, implementing robust Team Member training, offering funding for organisations providing problem gambling resources and services, encouraging customers to use tools such as betting limits and self-exclusion policies, releasing national Responsible Gaming advertisements and more.
Tom Reeg, CEO of Caesars Entertainment said, “Responsible Gaming is at the heart of our business and it’s imperative that we provide the best resources for our guests to encourage safe play.
“Through the hard work of our Team Members over the last 35 years, we’ve innovated and invested to provide guests with various tools and education opportunities and championing industry change. We’re proud to be a leader in Responsible Gaming and look forward to expanding our programming as the gaming industry evolves.”
Caesars Entertainment, one of the world’s largest casino and entertainment companies, is celebrating a significant milestone this year – 35 years of leading responsible gaming efforts. Since its inception, Caesars has been committed to promoting responsible gaming practices and ensuring the safety and well-being of its guests.
Responsible gaming is a top priority for Caesars Entertainment, and the company has implemented a number of initiatives to promote responsible gambling behavior among its customers. These initiatives include employee training programs, self-exclusion programs, and partnerships with organizations that provide support and resources for individuals struggling with gambling addiction.
One of the key components of Caesars’ responsible gaming efforts is its innovative Responsible Gaming Ambassador program. This program trains employees to identify and assist guests who may be exhibiting signs of problem gambling behavior. These ambassadors are trained to approach guests in a non-confrontational manner and offer resources and support to help them seek help if needed.
In addition to its internal programs, Caesars Entertainment also works closely with external organizations to promote responsible gaming practices. The company partners with the National Council on Problem Gambling and other advocacy groups to raise awareness about problem gambling and provide resources for individuals seeking help.
Caesars Entertainment’s commitment to responsible gaming has not gone unnoticed. The company has received numerous awards and accolades for its efforts, including recognition from the American Gaming Association for its leadership in promoting responsible gaming practices.
As Caesars Entertainment celebrates 35 years of leading responsible gaming efforts, the company remains dedicated to creating a safe and enjoyable environment for all of its guests. By continuing to prioritize responsible gaming practices, Caesars is setting an example for the industry and demonstrating its commitment to the well-being of its customers.