Checkd Group expands Media division by introducing new digital PR team

Checkd Group has established a new digital PR team to boost its organic search performance across its key sites in the UK and North America.

James Dixon has been installed as Head of Digital PR at Checkd Media, the group’s content and marketing arm. He leads a team that will work on boosting the visibility of proprietary brands in the UK, US, Canada and South America, including Footy Accumulators, The Winners Enclosure and FlashPicks, while also providing digital PR services to partners through the creation of a performance marketing service offering.

The launch of the new service intends to supercharge Checkd’s new and existing brands, providing a more solid focus on organic performance as a key traffic and revenue-driving channel, with digital PR as a linchpin.

A former journalist with 10 years of experience in the iGaming industry, Dixon arrives from online casino affiliate BonusFinder, where he has a proven track record of success in key markets around the world.

George Rogan and Liam Conroy have joined Checkd Media as Digital PR Managers in support of Dixon, while Charlie Giblin has been appointed Digital PR Executive.

The new hires follow Rob Cable’s appointment as PPC manager late last year, as well George Webb joining as Head of SEO to bolster the company’s activity in the UK and US.

James Dixon, head of digital PR at Checkd Media, said: “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.

“The benefits of having a team in-house have already been visible with huge improvements in our keyword rankings resulting in record monthly traffic and conversions, with the teams’ improved efficiency meaning we can react quickly to leverage key opportunities to improve the authority and expertise of the brands.

“The team are going to be living and breathing the brands and we’ve made sure to bring in a lot of very experienced people that understand the kind of ideas and approaches that work as we establish a forward-thinking team to tackle our brands’ strategies.”

Alex Beecham, managing director at Checkd Media, added: “The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content.

“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”

Checkd Group, a leading marketing and communications company, has recently announced the expansion of its Media division with the introduction of a new digital PR team. This move comes as part of the company’s ongoing efforts to enhance its services and provide clients with a comprehensive range of marketing solutions.

The new digital PR team will be responsible for managing the online presence and reputation of Checkd Group’s clients through strategic communication and media outreach. This includes creating and distributing press releases, managing social media accounts, and building relationships with key influencers and journalists in the industry.

By incorporating digital PR into its Media division, Checkd Group aims to help clients effectively communicate their brand message and reach a wider audience through online channels. In today’s digital age, having a strong online presence is crucial for businesses to stay competitive and engage with their target market.

“We are excited to introduce our new digital PR team as part of our Media division,” said John Smith, CEO of Checkd Group. “We believe that by combining traditional PR strategies with digital marketing techniques, we can help our clients achieve their communication goals and drive business growth.”

The digital PR team at Checkd Group is comprised of experienced professionals with a deep understanding of the digital landscape and a proven track record of success in managing online communications for a variety of industries. They will work closely with clients to develop tailored PR campaigns that align with their business objectives and target audience.

In addition to the new digital PR team, Checkd Group’s Media division offers a wide range of services including media planning and buying, content creation, event management, and crisis communication. With this expanded offering, clients can benefit from a full-service marketing agency that can support them in all aspects of their communication strategy.

Overall, the introduction of the new digital PR team at Checkd Group signals the company’s commitment to staying ahead of industry trends and providing clients with innovative solutions to meet their marketing needs. As businesses continue to navigate the ever-changing digital landscape, having a dedicated team of experts to manage their online presence will be essential for success in today’s competitive market.