Empowering Affiliates with Strategy & Market Insight at the SBC Summit Malta

As affiliates strive to expand their reach and build deeper player connections,  SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation’ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

Additionally, the track will feature a dedicated ‘SEO Trilogy’, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.

You can purchase your Early Bird ticket, gaining you access to three days of networking, exhibition, and conference content for the discounted price of €400 ( a discount of €200 off a standard ticket).

Additionally, you can purchase our ‘Expo Plus Pass’ for €125. This pass grants you access to the conference and exhibition only. 

Operators and affiliates can apply for complimentary passes.

The SBC Summit Malta is one of the most anticipated events in the iGaming industry, bringing together top professionals, affiliates, and stakeholders to discuss the latest trends and innovations in the field. This year, the summit will focus on empowering affiliates with strategy and market insight to help them succeed in an ever-evolving industry.

Affiliate marketing is a key component of the iGaming industry, with affiliates playing a crucial role in driving traffic and generating revenue for operators. However, in order to be successful, affiliates need to have a deep understanding of the market and a solid strategy in place.

At the SBC Summit Malta, affiliates will have the opportunity to learn from industry experts and thought leaders who will share their insights and expertise on how to navigate the competitive landscape of affiliate marketing. From understanding consumer behavior to leveraging data analytics, affiliates will gain valuable knowledge that will help them optimize their marketing efforts and drive results.

One of the key themes of this year’s summit is the importance of building strong relationships with operators and other affiliates. By networking with industry peers and forging partnerships, affiliates can gain valuable insights and access to new opportunities that can help them grow their business.

In addition to educational sessions and networking opportunities, the SBC Summit Malta will also feature a range of exhibitors showcasing the latest products and services in the iGaming industry. Affiliates will have the chance to explore new tools and technologies that can help them streamline their operations and improve their performance.

Overall, the SBC Summit Malta promises to be a valuable experience for affiliates looking to take their business to the next level. By empowering affiliates with strategy and market insight, the summit aims to equip them with the knowledge and resources they need to succeed in a competitive and dynamic industry.