Get Expert Betting Advice from SOFTSWISS at the Olympic Games

SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares valuable tips and strategies to help operators maximise their benefits during the Summer Olympic Games.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand.

Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

Alexander Kamenetskyi, head of SOFTSWISS Sportsbook, shares: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”

Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

Alexander adds: “The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”

Reactivating Inactive Players

Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

Alexander continues: “It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.”

The Olympic Games are one of the most highly anticipated sporting events in the world, with athletes from all corners of the globe competing for gold, silver, and bronze medals. With so much excitement and competition, it’s no wonder that betting on the Olympics has become increasingly popular among sports fans.

If you’re looking to place bets on the Olympic Games, it’s important to get expert advice to help you make informed decisions. That’s where SOFTSWISS comes in. As a leading provider of sports betting solutions, SOFTSWISS offers expert advice and insights to help you navigate the world of Olympic betting.

One of the key benefits of getting expert advice from SOFTSWISS is their in-depth knowledge of the athletes and events at the Olympic Games. Their team of experts closely follows the latest developments in the world of sports, giving them valuable insights into which athletes are in top form and which events are likely to be the most competitive.

In addition to their expertise in sports, SOFTSWISS also offers advanced analytics and data analysis tools to help you make more informed betting decisions. By analyzing historical data, trends, and performance metrics, SOFTSWISS can provide you with valuable insights that can give you an edge when placing bets on the Olympic Games.

Furthermore, SOFTSWISS offers a wide range of betting options for the Olympic Games, allowing you to choose from a variety of markets and odds. Whether you’re interested in betting on individual events, medal counts, or overall standings, SOFTSWISS has you covered with a comprehensive selection of betting options.

So if you’re looking to get expert advice on betting at the Olympic Games, look no further than SOFTSWISS. With their wealth of knowledge, advanced analytics tools, and wide range of betting options, you’ll have everything you need to make informed and strategic bets on this year’s Olympic Games.