Introducing Merit Casino’s CMS and Cashless Solution Suite
DR Gaming Technology™ (DRGT™) proudly facilitated the Merit Casino’s migration to its full casino management system (CMS) and cashless solution suite.
“Cyprus is an extremely competitive market with over 30 licensed casinos”, stated Merit Group slots director, Nuh Yӧndem, “as a result, to remain competitive, we need to offer the best possible experience on the island, something I believe we do really well. Our casino is part of that offering, and in order to remain the formidable competitor we are, we needed an integrated casino management system that affords us the ability to not only manage our casino floor, but also the tools and functionality to engage and reward our casino players for making us their preferred choice; I believe DRGT now affords us the technology to do that.”
Aplit into a two-part phase, the first which is now complete, focussed solely on Merit Royal’s casino and included the upgrade of all Slots to the Company’s 8.8” drScreenUltra player tracking interface units, a full installation of both casino and cash desk management systems, cashless gaming, player loyalty and DRGTs drMediaManager technology. This allows Merit Royal the ability to design, configure and deploy it’s own jackpots, Bonus Games and any still, video, or streamed content to any selection of both the aforementioned drScreenUltra player interface units as well as all on-floor digital signage.
“With an average of around 3,000 unique visitors per day, and between 20,000 and 30,000 unique daily gaming sessions Merit Royal really does put our technology to the test. Our reliability and robustness are key selling point, and what we managed to deliver at Merit Royal bears testament to that. I am extremely proud of what we have delivered to Nuh and his team”, said Andreas Duller, DRGTs Managing Director: Austria who oversaw the installation and drove the migration process.
Phase 2 will leverage DRGTs ‘open solution’, which recognises that a CMS is no longer ‘just a casino management system’ and that in order to truly recognise and reward customers it needs to be able to assess their value across all touchpoints, not just slots and tables.
“The support, hospitality, and genuine commitment to getting the job done on time and to the standards required from the team at Merit Royal was really second to none’, added Duller, ‘…. we were spoilt like resort guests, whilst feeling part of the resort team; a truly memorable experience.”
Merit Royal is one of 6 Merit casinos on the island totalling around 4,000 slots, add to those additional operations in Bulgaria, Montenegro and Croatia, and this initial installation could represent the start of a significant opportunity for DRGT across the Merit Group.
Merit Casino is revolutionizing the way casinos operate with their innovative CMS and Cashless Solution Suite. This cutting-edge technology is designed to streamline operations, enhance the player experience, and increase efficiency for casino operators.
The CMS (Casino Management System) is a comprehensive software platform that allows casino operators to manage all aspects of their business in one centralized location. From tracking player activity and analyzing data to monitoring revenue and managing promotions, the CMS provides operators with the tools they need to make informed decisions and optimize their operations.
One of the key features of Merit Casino’s CMS is its ability to integrate with a cashless solution, allowing players to use electronic funds for all transactions within the casino. This not only eliminates the need for physical cash, but also provides players with a more convenient and secure way to play.
With the cashless solution, players can easily load funds onto their account using a variety of payment methods, such as credit cards, debit cards, or mobile wallets. They can then use these funds to play games, make purchases at the casino’s restaurants and shops, and even cash out their winnings without ever having to handle physical money.
In addition to providing a more convenient experience for players, the cashless solution also offers benefits for casino operators. By reducing the need for cash handling and minimizing the risk of theft or fraud, operators can improve security and streamline their operations. The system also allows operators to track player spending habits and preferences, enabling them to tailor promotions and rewards to individual players.
Overall, Merit Casino’s CMS and Cashless Solution Suite is a game-changer for the casino industry. By combining advanced technology with a focus on convenience, security, and efficiency, this innovative solution is helping casinos stay ahead of the curve and provide a superior gaming experience for their customers. Whether you’re a casino operator looking to optimize your operations or a player seeking a more seamless and enjoyable gaming experience, Merit Casino’s CMS and Cashless Solution Suite is sure to impress.