Magnus Carlsen, renowned chess player, to join Betby at ICE Barcelona 2025

BETBY, a leading sportsbook supplier, is thrilled to announce that chess legend Magnus Carlsen will join the sportsbook supplier at ICE Barcelona 2025. BETBY’s newly announced global brand ambassador will make his debut appearance at an industry expo, with ICE scheduled to take place from January 20 to 22, bringing a unique dimension to the occasion.

A five-time World Chess Champion and widely regarded as the greatest player in history, Magnus Carlsen recently signed a long-term partnership with BETBY and is the face of the supplier’s ‘Make Your Move’ campaign. This initiative reflects a shared vision of achieving excellence at the highest level, with Carlsen’s strategic brilliance, and decisive moves aligning seamlessly with BETBY’s mission to redefine the sports betting experience through cutting-edge technology and innovation.

Carlsen will be at BETBY’s stand on January 20, the opening day of ICE Barcelona 2025, giving attendees the rare opportunity to engage with him during a meet-and-greet session. A select few will even have the chance to put their skills into action and challenge him in a chess match. Moreover, Carlsen will be participating in a press conference focused on discussing this exciting partnership.

“We are honored to have Magnus Carlsen join us at ICE Barcelona 2025,” said Leonid Pertsovskiy, Chief Executive Officer at BETBY. “Our collaboration is a testament to BETBY’s drive to push boundaries and bring something truly exceptional to the industry. We hope Magnus’s presence will inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”

ICE Barcelona is one of the premier global events in the iGaming and betting industry, serving as a platform to foster collaboration, showcase innovations, and shape the future of the sector. In addition to Carlsen’s presence, BETBY’s participation will also include the unveiling of new in-house features, further demonstrating its commitment to deliver innovative products.

BETBY invites attendees to join Magnus Carlsen at ICE 2025 in Barcelona and discover the company’s premium sportsbook offerings by visiting booth 5J18.

Renowned chess player Magnus Carlsen is set to join Betby at ICE Barcelona 2025, marking a significant collaboration between the world champion and the leading sports betting platform. Carlsen, known for his exceptional strategic thinking and unmatched skills on the chessboard, will bring his expertise and competitive spirit to the world of sports betting.

Carlsen’s involvement with Betby at ICE Barcelona 2025 is expected to bring a new level of excitement and innovation to the industry. As a grandmaster in chess, Carlsen has demonstrated his ability to outthink and outmaneuver his opponents, making him a formidable force in any competitive arena. His strategic mind and analytical approach to the game are sure to be valuable assets in the world of sports betting.

With Carlsen on board, Betby aims to enhance its offerings and provide customers with a unique and engaging experience. The partnership between the chess champion and the sports betting platform is a testament to the growing popularity and appeal of strategic thinking games in the world of entertainment and gaming.

Carlsen’s presence at ICE Barcelona 2025 is sure to draw attention from fans and enthusiasts alike, as they eagerly anticipate his insights and predictions in the world of sports betting. His reputation as a master strategist and his track record of success in competitive gaming make him a natural fit for this collaboration.

Overall, Magnus Carlsen’s partnership with Betby at ICE Barcelona 2025 is a testament to the growing convergence of strategic thinking games and sports betting. With his unique skills and competitive spirit, Carlsen is sure to make a significant impact on the industry and provide customers with an unparalleled gaming experience.