Merkur Group Prepares for Debut in Barcelona with Anticipation
Goodbye London, hello Barcelona: After ten editions at the London Exhibition Centre, ICE, the world’s largest and most important trade fair for the international gaming industry, is moving to its new home at Fira Barcelona Gran Via. From 20 to 22 January 2025, around 400 exhibitors from across the globe will gather in the vibrant Mediterranean metropolis for the first time to showcase the latest trends, technologies, and transformations for the international gaming sector.
Among them will be the Merkur Group, one of the largest and most renowned exhibitors, proudly presenting its diverse and innovative product portfolio across an impressive exhibition space of approximately 2,500m². With its international sales brand Merkur Gaming and numerous other subsidiaries, the German gaming giant will be located at booth 3E30 and 3E50.
“A new city, a new exhibition hall, and a completely redesigned booth – ICE 2025 is set to be something truly special for the Merkur Group,” says Dominik Raasch, who is operationally responsible for the Merkur business segment and, effective January 1, 2025, will serve as Management Board member, Merkur Sales. “The move to Barcelona will inject fresh energy into the trade show, offering groundbreaking and promising opportunities for the entire gaming industry. Our new booth concept will showcase our products more compellingly than ever, directing even greater attention to the Merkur World and ensuring a successful new chapter for the entire group in Barcelona.”
As usual, Merkur Gaming will shine at ICE 2025 with a vibrant display of attractive products tailored to the international market. In particular, the two linked progressive jackpot systems Clash Link and Link Wave impressively demonstrate the company’s extensive understanding of innovative, fun-promising, and demand-oriented content. Featuring outstanding graphics and adrenaline-pumping features, these systems elevate the thrill of multi-game play to new heights, making them surefire crowd-pleasers since their introduction at ICE 2024. Another standout is the multi-game package Merkur Prime, which boasts a revamped menu interface, an enhanced player interface, additional game titles, and unified sound and winning animations, creating an even more immersive gaming experience. Merkur Gaming will also spotlight its classic systems, Mystic Link and Five, which have become player favorites, particularly in Eastern Europe and South America. Presenting these content highlights is the modular cabinet family Mod Ex, which will be displayed in three different versions with varying monitor, base, and body configurations.
True to tradition, Merkur Group will bring a diverse array of technologies to ICE 2025, with ten of its subsidiaries showcasing their extensive product and service offerings on the Barcelona stage. While adp Merkur provides exclusive insights into the portfolio for the terrestrial home market of Germany, Merkur Dosniha captivates its Spanish audience with standout products designed for local needs. The online gaming world will take center stage in the Merkur eSolutions area, where the umbrella brand will collaborate with the Merkur Group subsidiaries Euro Payment Group, Bede Gaming, and edict egaming to present a cutting-edge 360-degree approach that seamlessly bridges the land-based and online gaming spheres with innovative product solutions. The cash-handling experts from GeWeTe will be presenting their usual wide range of products, including solutions for checking, dispensing and recycling banknotes and coins that are suitable for use in vending machines. Following their successful collaboration at G2E 2024, the two strategic partners Gaming Arts and Spintec will also feature prominently at ICE 2025, contributing to a strong showing for the Merkur Group. While Spintec will showcase an extensive line-up of ETGs, Gaming Arts impressively highlights the influence of North American gaming solutions.
“We have a lot to offer at ICE 2025. In addition to a wide range of first-class technologies for an exceptional gaming experience, we’re introducing a completely new booth design featuring a significantly larger exhibition space, a new catering area, and elegant design elements,” explains Athanasios ‘Sakis’ Isaakidis, Chief Executive International at Merkur Gaming. “With everything in place for a successful trade show presence, we eagerly anticipate the new ICE era in Barcelona with great enthusiasm and confidence. We look forward to exciting encounters with customers, colleagues, industry experts, and members of the press.”
The Merkur Group, a leading international company in the entertainment and gaming industry, is gearing up for its highly anticipated debut in Barcelona. With a strong presence in countries across Europe and Latin America, the Merkur Group is now set to make its mark in one of Spain’s most vibrant cities.
The company’s entry into the Barcelona market comes at a time of exciting growth and development in the region’s gaming sector. With a reputation for innovation and excellence, the Merkur Group is well positioned to capitalize on the city’s thriving entertainment scene and attract a diverse range of customers.
The Merkur Group’s debut in Barcelona is expected to bring a fresh and dynamic approach to the city’s gaming landscape. The company’s state-of-the-art gaming machines, cutting-edge technology, and high-quality entertainment offerings are sure to appeal to both local residents and tourists alike.
In preparation for its launch in Barcelona, the Merkur Group has been working diligently to ensure a seamless and successful introduction to the market. The company has been collaborating with local partners, securing prime locations for its gaming establishments, and fine-tuning its marketing strategies to reach a wide audience.
With its commitment to providing top-notch entertainment experiences and unparalleled customer service, the Merkur Group is poised to become a major player in Barcelona’s gaming industry. The company’s strong track record of success in other markets bodes well for its prospects in this dynamic and competitive city.
As the countdown to its debut in Barcelona continues, the Merkur Group is generating significant buzz and excitement among gaming enthusiasts and industry insiders. With its innovative approach, commitment to excellence, and dedication to customer satisfaction, the company is well positioned to make a lasting impression on the Barcelona gaming scene.
In conclusion, the Merkur Group’s upcoming debut in Barcelona is a highly anticipated event that promises to bring a new level of excitement and energy to the city’s gaming industry. With its proven track record of success, innovative offerings, and commitment to excellence, the company is poised to make a significant impact and establish itself as a leader in this vibrant market. Barcelona residents and visitors alike can look forward to an exciting new entertainment option with the arrival of the Merkur Group in their city.