Partnership between Bede Gaming and Future Anthem AI: A Closer Look

Bede Gaming has partnered with AI and data science powerhouse Future Anthem to provide its iGaming operators with an innovative new approach to product tooling.

Bede Gaming provides pioneering operators with innovative solutions to achieve significant digital ambitions, and this new strategic partnership will enable a multitude of new benefits for its customers.

Future Anthems can offer expertise with an advanced level of real-time, data-driven personalisation for every step of the player journey – across casino, sports betting, and lottery.

“Being pioneering is already within our value set at Bede. This new partnership with Future Anthem is a natural step for our strategic ambitions, demonstrating our commitment to providing market leading products built on cutting edge technology,” said Colin Cole-Johnson, Bede Gaming chief executive officer.

“We are dedicated to a customer-centric product offering, with Amplifier AI being the latest of our continuous efforts to enhance the platform’s features and services.”

The Amplifier AI integration will provide new functionality that will optimise player acquisition, enhance engagement, and boost retention. This will include more personalised content (such as smart games lobby features, with more personalised game content suggestions for players) and marketing recommendations & enhancements for Responsible Gaming tools, as each gaming session is scored for risky play.

Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.”

Bede Gaming, a leading supplier of software to the online gambling industry, has recently announced a partnership with Future Anthem AI, a cutting-edge artificial intelligence company. This collaboration is set to revolutionize the way online casinos operate and provide a more personalized and engaging experience for players.

Future Anthem AI specializes in using advanced machine learning algorithms to analyze player behavior and preferences in real-time. By partnering with Bede Gaming, they will be able to integrate their AI technology into Bede’s gaming platform, allowing online casinos to offer a more tailored and targeted experience to their players.

One of the key benefits of this partnership is the ability to provide personalized recommendations to players based on their individual preferences and playing habits. For example, if a player enjoys playing a particular type of game or has a history of making large bets, the AI technology can suggest similar games or promotions that may be of interest to them. This not only enhances the player experience but also increases player retention and engagement.

Another advantage of this partnership is the ability to detect and prevent problem gambling behavior. By analyzing player data in real-time, the AI technology can identify patterns of behavior that may indicate a problem with gambling addiction. This allows online casinos to intervene and offer support to players who may be at risk, ultimately promoting responsible gambling practices.

In addition to these benefits, the partnership between Bede Gaming and Future Anthem AI also has the potential to improve overall operational efficiency for online casinos. By automating certain processes and tasks through AI technology, casinos can streamline their operations and focus on providing a better overall experience for their players.

Overall, the partnership between Bede Gaming and Future Anthem AI represents an exciting development in the online gambling industry. By leveraging the power of artificial intelligence, online casinos can offer a more personalized and engaging experience for their players while also promoting responsible gambling practices. This collaboration has the potential to revolutionize the way online casinos operate and set new standards for player experience in the industry.