Playtech and Bar One Racing strengthen partnership with new multi-product deal

Playtech has announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.

The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.

As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.

Yori Arami, VP Sports Commercial at Playtech: “Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

Barney O’Hare, CEO of Bar One: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”

Playtech, a leading gambling technology company, has recently announced a new multi-product deal with Bar One Racing, a prominent Irish bookmaker. This partnership will see Playtech provide its cutting-edge products and services to enhance Bar One Racing’s online gambling offerings.

The deal will see Playtech provide its comprehensive suite of products to Bar One Racing, including its industry-leading casino games, sports betting platform, and virtual sports products. This will allow Bar One Racing to offer its customers a wide range of high-quality gaming options, ensuring that they have access to the latest and most popular titles in the industry.

Playtech’s casino games are renowned for their high-quality graphics, innovative features, and engaging gameplay. With a vast library of titles to choose from, players at Bar One Racing will have access to a diverse range of games, including slots, table games, and live dealer games. This will help to attract new customers and retain existing ones, as players will have plenty of options to choose from.

In addition to its casino games, Playtech will also provide Bar One Racing with its sports betting platform, allowing customers to place bets on a wide range of sporting events from around the world. The platform is user-friendly and offers a seamless betting experience, making it easy for customers to place their bets quickly and easily.

Furthermore, Playtech’s virtual sports products will also be available to Bar One Racing customers, providing them with an exciting and realistic alternative to traditional sports betting. Virtual sports allow players to bet on simulated sporting events that are based on real-life statistics and outcomes, providing a fast-paced and entertaining betting experience.

Overall, this new multi-product deal between Playtech and Bar One Racing is set to strengthen their partnership and enhance the online gambling experience for customers. By offering a wide range of high-quality products and services, Bar One Racing will be able to attract new customers and retain existing ones, ensuring that they remain competitive in the ever-evolving online gambling market.