Pragmatic Play Increases Its Market Reach in Africa

Pragmatic Play, a leading provider of online casino games, has recently announced that it is expanding its market reach in Africa. The company has signed several new partnerships with operators in the region, which will allow it to offer its games to a wider audience.

This move comes as part of Pragmatic Play’s ongoing efforts to expand its global presence. The company has been steadily growing its footprint in various markets around the world, and Africa is the latest region to benefit from its expansion.

One of the key partnerships that Pragmatic Play has signed in Africa is with Betway, one of the largest online gambling operators in the region. Betway will now be able to offer its customers access to Pragmatic Play’s extensive portfolio of games, which includes popular titles like Wolf Gold, Sweet Bonanza, and Great Rhino.

Another important partnership for Pragmatic Play in Africa is with 1xBet, a leading online sports betting and casino operator. This partnership will allow 1xBet to offer its customers access to Pragmatic Play’s entire range of games, including its live casino offerings.

In addition to these partnerships, Pragmatic Play has also signed agreements with several other operators in Africa, including Parimatch, BetConstruct, and BetVictor. These partnerships will help to further expand the company’s reach in the region and provide more players with access to its high-quality games.

Commenting on the company’s expansion in Africa, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are thrilled to be expanding our reach in Africa and partnering with some of the biggest names in the industry. Our games have proven to be hugely popular with players around the world, and we are confident that they will be just as successful in Africa.”

Pragmatic Play’s expansion in Africa is part of a broader trend of online gambling companies looking to tap into the continent’s rapidly growing market. With a population of over 1.2 billion people and increasing access to the internet, Africa is seen as a key growth market for the industry.

By partnering with leading operators in the region, Pragmatic Play is positioning itself to take advantage of this growth and establish itself as a major player in the African online gambling market. With its extensive portfolio of high-quality games and commitment to innovation, the company is well-positioned to succeed in this exciting new market.