Soft2Bet presents innovative solutions for the US market

Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

Soft2Bet, a leading provider of online gaming solutions, is making waves in the US market with its innovative products and services. The company, which has a strong presence in Europe and other regions, is now setting its sights on expanding its reach in the United States.

One of the key factors driving Soft2Bet’s success in the US market is its commitment to providing cutting-edge technology and innovative solutions to its clients. The company’s platform is designed to be flexible and customizable, allowing operators to tailor their offerings to meet the specific needs of their target audience. This level of customization is crucial in a market as diverse and competitive as the US, where operators must constantly innovate to stay ahead of the curve.

Soft2Bet also offers a wide range of games and products to its clients, including slots, table games, and live dealer options. The company’s portfolio is constantly expanding, with new titles being added regularly to keep players engaged and entertained. This diverse selection of games helps operators attract a wider audience and keep them coming back for more.

In addition to its impressive game portfolio, Soft2Bet also provides a range of marketing tools and services to help operators promote their brands and attract new players. These tools include player retention programs, affiliate marketing solutions, and social media integration, all designed to help operators maximize their revenue and grow their player base.

Soft2Bet’s commitment to innovation and customer satisfaction has already made it a popular choice among operators in the US market. With its cutting-edge technology, diverse game portfolio, and comprehensive marketing tools, the company is well-positioned to continue its growth and success in this key market.

In conclusion, Soft2Bet is a company to watch in the US online gaming market. With its innovative solutions, diverse game portfolio, and commitment to customer satisfaction, the company is well-equipped to help operators succeed in this competitive industry. Whether you’re a seasoned operator looking to expand your offerings or a new entrant looking to make a splash, Soft2Bet has the tools and expertise to help you achieve your goals.