Merkur UK partners with UCLan to advance the future of gaming

MERKUR UK has reached an agreement with the University of Central Lancashire (UCLan) to help develop the future of the gaming industry.

A group of ten students from the University’s technology department will participate in the three-year project entitled ‘The next generation of gaming technology.’

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, general manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.

“This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

MERKUR UK joins an extensive list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

Merkur UK, a leading gaming company, has recently announced a partnership with the University of Central Lancashire (UCLan) to advance the future of gaming. This collaboration aims to bring together industry expertise and academic research to drive innovation in the gaming sector.

The partnership between Merkur UK and UCLan will focus on several key areas, including game development, player behavior analysis, and the integration of new technologies into gaming experiences. By combining the resources and knowledge of both organizations, they hope to create new and exciting opportunities for the gaming industry.

One of the main goals of this partnership is to develop cutting-edge games that push the boundaries of what is possible in the gaming world. By leveraging UCLan’s research capabilities and Merkur UK’s industry experience, they aim to create games that are not only entertaining but also technologically advanced and innovative.

In addition to game development, the partnership will also focus on analyzing player behavior to better understand how people interact with games. By studying player data and behavior patterns, researchers hope to gain insights that can be used to create more engaging and immersive gaming experiences.

Furthermore, the partnership will explore the integration of new technologies, such as virtual reality and augmented reality, into gaming. By experimenting with these emerging technologies, Merkur UK and UCLan hope to create new and exciting gaming experiences that push the boundaries of what is possible in the industry.

Overall, the partnership between Merkur UK and UCLan represents an exciting opportunity to advance the future of gaming. By combining industry expertise with academic research, they hope to drive innovation and create new opportunities for growth in the gaming sector. With their combined resources and knowledge, they are well-positioned to make a significant impact on the gaming industry and shape its future for years to come.

Bacta initiates engagement process with newly elected Members of Parliament

Bacta, the trade body representing the UK low-stake gaming and amusement sectors, has begun the process of engaging with the 335 new MPs elected from the general election on July 4th.

Systematically mapping members venues against their constituency MPs after the conclusion of the General Election, Bacta’s deep-dive into the political terrain of the UK will also include a sectoral perspective identifying those MPs who have been appointed to the relevant Select Committees.

Expanding on the initiative, Bacta executive director, George McGregor, stated: “This is the first occasion certainly in the two decades that I have worked with Bacta that we have systematically mapped MPs with Members. We have used the General Election outcome to create a Geo Political Footprint for the industry.”

Explaining how the mapping exercise will be deployed, George McGregor said: “It will be the Central Nervous System guiding our political engagement and is a much more efficient way of putting Bacta members in front of their constituency MPs in order to present the case for the industry, and in particular, the importance of getting the reforms recommended in the White Paper over the line.”

Reflecting on the new Labour Government, he confirmed. “Our position is one of partnership and collaboration. We believe that the industry is ideally placed to support the Government’s economic growth objectives both on the high street and at the coast as part of a broader tourism strategy. We are preparing for a relentless 12-months with political engagement at the very top of Bacta’s agenda.”

Bacta, the trade association representing the amusement and gaming machine industry in the UK, has recently announced that it will be initiating an engagement process with newly elected Members of Parliament. This move comes as part of Bacta’s ongoing efforts to build strong relationships with key decision-makers in order to promote and protect the interests of its members.

The engagement process will involve meeting with newly elected MPs to introduce them to the work of Bacta and the issues facing the amusement and gaming machine industry. Bacta will also seek to educate MPs on the economic and social benefits of the industry, which contributes millions of pounds to the UK economy each year and provides entertainment for millions of people.

One of the key issues that Bacta will be discussing with MPs is the impact of recent regulatory changes on the industry. In recent years, there have been a number of changes to regulations governing amusement and gaming machines, including restrictions on stakes and prizes. Bacta will be seeking to work with MPs to ensure that any future regulatory changes are fair and proportionate, taking into account the needs of both businesses and consumers.

Bacta’s engagement process with newly elected MPs is part of a wider strategy to raise awareness of the amusement and gaming machine industry among policymakers. By building relationships with MPs and other key stakeholders, Bacta aims to ensure that the industry’s voice is heard in discussions about regulation and legislation that could affect its members.

In a statement announcing the engagement process, John White, CEO of Bacta, said: “We are delighted to be starting this engagement process with newly elected Members of Parliament. The amusement and gaming machine industry plays a vital role in the UK economy, and it is important that MPs understand the issues facing our members. We look forward to working with MPs to ensure that the industry continues to thrive and provide entertainment for millions of people across the country.”

Overall, Bacta’s engagement process with newly elected MPs is an important step in ensuring that the amusement and gaming machine industry has a strong voice in discussions about regulation and legislation. By building relationships with key decision-makers, Bacta aims to promote and protect the interests of its members and ensure that the industry continues to thrive in the years to come.

1xBet’s preparations for the Euros Final event

On July 14, the Olympiastadion in Berlin will host the decisive game of the European Football Championship. Participants of 1xBet Affiliate Program will be prominent in the betting scene as fans pick their favourite to win.

The 1xBet company invites owners and administrators of news sites, pages on social networks, groups in messengers, YouTube channels, blogs and other media to join its team. The 1xBet partner community unites more than 100,000 people and attracts over 3,000,000 users to the 1xBet gaming platform every month.

1xBet Affiliate Program also offers affiliates to receive a lifetime commission of up to 50% of the bets of each referred player.

What should does 1xBet expect from the final?

Luis de la Fuente has created a perfect team that has abandoned excessive ball control in favor of quick wing attacks. However, when needed, Spain can intelligently hold the ball up and take the play away from their goal. A 1xBet spokesman said: “Variation will always be an advantage, and that is why the 1xBet betting company offers its partners a flexible model of collaboration.

“The company provides more than 250 payment systems for withdrawing funds, including popular payment systems, e-wallets and cryptocurrencies. Payouts are transferred to partners’ accounts automatically every week.”

In the final battle, 1xBet experts favour La Roja. Luis de la Fuente’s team victory has odds of 1.68, and in case of England’s success the odds of 2.21 will be applied.

1xBet, one of the leading online betting platforms, is gearing up for the highly anticipated Euros Final event. With the tournament reaching its climax, football fans around the world are eagerly awaiting the final showdown between the two top teams. As the official betting partner of the Euros, 1xBet is pulling out all the stops to ensure that its customers have the best possible experience during this exciting time.

One of the key aspects of 1xBet’s preparations for the Euros Final event is its wide range of betting options. From traditional match winner bets to more exotic options like first goalscorer and total goals, 1xBet offers a comprehensive selection of markets for customers to choose from. This allows bettors to tailor their wagers to their own preferences and strategies, making the betting experience more personalized and engaging.

In addition to its diverse range of betting options, 1xBet is also offering special promotions and bonuses for the Euros Final event. These promotions give customers the chance to earn extra rewards and enhance their betting experience. Whether it’s a free bet offer, a cashback promotion, or a special odds boost, 1xBet is going above and beyond to make sure that its customers get the most out of their betting experience during the Euros Final event.

Furthermore, 1xBet has invested heavily in its technology and infrastructure to ensure that its platform can handle the increased traffic and demand during the Euros Final event. With millions of football fans expected to place bets on the final match, 1xBet has implemented measures to ensure that its website and mobile app can handle the influx of users without any issues. This includes upgrading its servers, optimizing its software, and increasing its customer support team to provide assistance to users in case of any technical difficulties.

Overall, 1xBet’s preparations for the Euros Final event are comprehensive and thorough, demonstrating the platform’s commitment to providing a top-notch betting experience for its customers. With a wide range of betting options, special promotions, and a focus on technology and customer support, 1xBet is well-positioned to make the Euros Final event an unforgettable experience for football fans and bettors alike.

PIN-UP Partners aim to boost business growth at iGB LIVE

PIN-UP Partners will be attending iGB LIVE 2024, looking to embrace the affiliate sector and set trends as the industry prepares to bid farewell to Amsterdam ahead of iGB LIVE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB LIVE presence to build new partnerships and find affiliates, CMO Stase Blitz said: “For PIN-UP Partners, iGB LIVE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB LIVE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB LIVE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB LIVE provides us with the perfect platform to do exactly that. For our part, we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry. At iGB LIVE, we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth.”

PIN-UP Partners, a leading digital marketing agency, is set to make a big impact at this year’s iGB LIVE event in Amsterdam. With a focus on helping businesses achieve growth and success in the online gaming industry, PIN-UP Partners is poised to be a key player at the conference.

The iGB LIVE event is one of the largest gatherings of professionals in the iGaming industry, bringing together experts from around the world to discuss the latest trends and innovations in the field. With a focus on networking, education, and business development, iGB LIVE is the perfect platform for companies looking to expand their reach and grow their business.

PIN-UP Partners is no stranger to the iGaming industry, with years of experience working with some of the biggest names in the business. Their team of experts specializes in digital marketing strategies, affiliate marketing, and customer acquisition, helping companies to increase their online presence and drive revenue growth.

At this year’s iGB LIVE event, PIN-UP Partners will be showcasing their range of services and solutions designed to help businesses succeed in the competitive online gaming market. From SEO and content marketing to social media advertising and affiliate partnerships, PIN-UP Partners offers a comprehensive suite of services tailored to meet the unique needs of each client.

In addition to their expertise in digital marketing, PIN-UP Partners also places a strong emphasis on building strong relationships with their clients. By taking the time to understand each client’s goals and objectives, PIN-UP Partners is able to develop customized strategies that deliver real results.

With their proven track record of success and commitment to excellence, PIN-UP Partners is well-positioned to help businesses achieve their growth objectives at iGB LIVE. Whether you’re looking to increase brand awareness, drive traffic to your website, or boost conversions, PIN-UP Partners has the knowledge and expertise to help you succeed.

If you’re attending iGB LIVE this year, be sure to stop by the PIN-UP Partners booth to learn more about how they can help your business thrive in the competitive online gaming industry. With their innovative strategies and dedication to client success, PIN-UP Partners is the partner you need to take your business to the next level.

Preview of ICE creative by Clarion Gaming at iGB L!VE event

Clarion Gaming will be providing the 10,000+ delegates expected at next week’s iGB L!VE with a preview to the creative campaign produced in support of the January 2025 edition of ICE, held at the Fira de Barcelona Gran Via.

The 2025 creative invites the international industry to ‘Explore the NEW gaming ecosystem’ as presented by the world’s leading gambling brands across the 120,000 sqm exhibition.

Explaining the messaging Clarion Gaming managing director Stuart Hunter said: “Each year we place a lot of emphasis on our creative, which to a large extent, sets the tone for the upcoming edition of the most influential and important B2B gaming technology expo in the world.

“Our relocation from London to Barcelona is historic. 2025 will be the first occasion that ICE has moved outside the UK and only the second time it will have been held outside London. The creative is an invitation to explore our superb new venue, explore the cutting-edge innovations from our 1,000+ exhibitors and of course explore our new host city which embraces both culture and commerce as well as history and hospitality.”

In a major endorsement of the opportunities offered by the relocation to Barcelona, 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

Clarion Gaming, a leading event organizer in the gaming industry, is set to showcase its latest creative offerings at the upcoming iGB L!VE event. The event, which will take place from September 22-25, 2021 in Amsterdam, is expected to draw industry professionals from around the world.

One of the highlights of the event will be the preview of ICE creative by Clarion Gaming. ICE, or the International Casino Exhibition, is one of the largest and most prestigious events in the gaming industry. It brings together leading suppliers, operators, and regulators to showcase the latest innovations and trends in the industry.

Clarion Gaming is known for its innovative and creative approach to event planning and design. The company has a team of talented designers and event planners who work tirelessly to create unique and engaging experiences for attendees. At iGB L!VE, attendees can expect to see cutting-edge designs, interactive displays, and immersive experiences that will showcase the best of what the gaming industry has to offer.

In addition to the ICE creative preview, Clarion Gaming will also be hosting a series of educational sessions and networking events at iGB L!VE. These sessions will cover a wide range of topics, including regulatory updates, market trends, and best practices for success in the gaming industry. Attendees will have the opportunity to learn from industry experts, network with their peers, and gain valuable insights that can help them grow their businesses.

Overall, the preview of ICE creative by Clarion Gaming at iGB L!VE promises to be an exciting and informative experience for attendees. Whether you are a supplier looking to showcase your latest products, an operator seeking new partnerships, or a regulator looking to stay up-to-date on industry trends, this event is sure to have something for everyone. Be sure to mark your calendars and make plans to attend iGB L!VE in Amsterdam this September!

Introducing the Stretch Network’s new €40,000 monthly promotion

Stretch Network announces its leaderboard promotion for cash tables, the Summer Cash Fest, designed for only Global Network to enhance player engagement and drive increased revenue. Starting from July 8, 2024, this new promotion offers a monthly prize pool of €40,000.

The Summer Cash Fest will feature separate leaderboards for Hold’em and Omaha players with six leaderboards every week for each discipline, with a total prize fund of €10,000.

The leaderboards will be split into two stakes, a structure that encourages players to move up to higher limits, providing them with the opportunity to compete for bigger rewards.

Note: The current promotion in the network Sonic Cash Fest will conclude on July 8. This seamless transition ensures that the players will continuously enjoy thrilling opportunities without interruption.

Stretch Network believes that the Summer Cash Fest will not only increase player engagement but also bring significant revenue growth. The excitement generated by a substantial prize pool and the structured competition will captivate the players, encouraging more frequent and higher-stake participation.

 

Stretch Network, a leading provider of networking solutions, has recently announced an exciting new promotion that is sure to grab the attention of businesses and individuals alike. The company will be giving away a total of €40,000 each month to lucky winners who participate in their promotion.

The promotion, which is open to both new and existing customers, is designed to reward loyal customers and attract new ones by offering them the chance to win cash prizes simply by engaging with Stretch Network’s products and services. The company has always been committed to providing top-notch networking solutions, and this promotion is just another way for them to show their appreciation for their customers.

To participate in the promotion, customers can simply sign up on Stretch Network’s website and start using their products and services. Each month, the company will randomly select a number of winners who will receive cash prizes ranging from €100 to €10,000. The more customers engage with Stretch Network’s products and services, the more chances they have to win.

This promotion is not only a great way for customers to potentially win some extra cash, but it also serves as an opportunity for them to explore all that Stretch Network has to offer. From cutting-edge networking solutions to top-notch customer service, Stretch Network is dedicated to providing the best possible experience for their customers.

In addition to the monthly cash prizes, Stretch Network will also be offering special discounts and promotions to participants in the promotion. This means that customers can not only win cash prizes, but also save money on their networking needs.

Overall, the new €40,000 monthly promotion from Stretch Network is an exciting opportunity for customers to win big while also experiencing the company’s top-notch products and services. Whether you are a business looking for reliable networking solutions or an individual in need of fast and secure internet access, Stretch Network has something for everyone. Don’t miss out on your chance to win big – sign up for the promotion today!

White Hat Studios launches partnership with betPARX in Pennsylvania

White Hat Studios, the ‘house of brands’ provider to the United States iGaming industry, has delivered its titles to prominent operator betPARX in Pennsylvania to further extend its presence in the regulated state.

White Hat Studios’ vast portfolio of entertaining branded games is now live on betPARX’s casino platform in the Keystone state, including popular hit titles such as Ted Cashlock and Almighty Buffalo Megaways. Customers of betPARX can also access an array of award-winning dedicated table games and selection of slots that are integrated with the studio’s progressive Jackpot Royale mechanic.

As part of a multi-state agreement, the studio will also launch its content with betPARX across Michigan and New Jersey over the coming months.

Daniel Lechner, vp sales & marketing at White Hat Studios, said: “This is an exciting moment for White Hat Studios, as we launch our content with betPARX, a prominent operator across the US, to continue in expanding our footprint in the US market.

“This will allow even more Pennsylvanians than ever before to gain access to our full content offering, with customers in the US already enjoying the innovative and exciting qualities of our titles.”

 Gil Bushkin, senior director of marketing at betPARX, said: “We’re thrilled to have gone live with White Hat Studios to deliver their immersive games on our easy-to-use platform for players across Pennsylvania, with Michigan and New Jersey to follow suit.”

White Hat Studios, a leading provider of online gaming solutions, has announced a new partnership with betPARX in Pennsylvania. This collaboration marks an exciting development in the rapidly growing online gambling market in the state.

betPARX is a well-known online sports betting and casino platform that has gained popularity among players in Pennsylvania. With this new partnership, White Hat Studios will provide its cutting-edge technology and expertise to enhance the overall gaming experience for betPARX customers.

One of the key benefits of this partnership is the access to White Hat Studios’ extensive portfolio of games. With a wide range of popular titles and innovative features, betPARX players can look forward to a diverse and engaging gaming experience. From classic casino games to modern video slots, there is something for every type of player to enjoy.

In addition to the game offerings, White Hat Studios will also provide its expertise in player engagement and retention strategies. By leveraging data-driven insights and personalized marketing campaigns, betPARX can better connect with its customers and build long-lasting relationships.

The partnership between White Hat Studios and betPARX comes at a time when the online gambling market in Pennsylvania is experiencing significant growth. With more players turning to online platforms for their gaming needs, it is crucial for operators to stay ahead of the competition by offering top-quality games and services.

Both companies are excited about the opportunities that this partnership will bring. By combining their strengths and resources, they aim to create a world-class gaming experience for players in Pennsylvania and beyond.

Overall, the collaboration between White Hat Studios and betPARX is a positive development for the online gambling industry in Pennsylvania. With a focus on innovation, quality, and player satisfaction, this partnership is set to elevate the gaming experience for customers and drive further growth in the market.

Aviatrix and Virtualsoft collaborate to boost growth in Latin America

Aviatrix’s remarkable growth in Latin America contunes, as it has added yet another partner to help bring its crash to new audiences in the region, after signing an agreement with platform provider Virtualsoft.

Virtualsoft is already a major name in several Latin American countries, with Ecuador and Peru standing out as its strongest markets. Now, Virtualsoft has integrated Aviatrix into its platform, allowing its operators to offer the crash game to their players and meet the high demand the game is generating in Latin America.

Gabriela Novello, head of business development LATAM at Aviatrix, said: “Another day, another major partnership announcement for Aviatrix in Latin America. We are seriously impressed with the Virtualsoft team and their plans to help Aviatrix reach new audiences across the continent. We share their ambitious vision and we’ll be working closely with them to help deliver it to online casino players.”

Alejandro Velez, general manager at Virtualsoft, said: “Our partners expect the very best content on the market, so it was a simple decision to add Aviatrix to our offering. Crash games are quickly growing in popularity, and Aviatrix adds something new to the genre with its features and gameplay. This is the start of a great partnership.”

Aviatrix, a leading provider of cloud networking solutions, has recently announced a collaboration with Virtualsoft, a prominent technology consulting firm, to accelerate growth in the Latin American market. This partnership aims to leverage Aviatrix’s innovative cloud networking technology and Virtualsoft’s expertise in digital transformation to help businesses in the region optimize their cloud infrastructure and drive digital innovation.

Latin America is a rapidly growing market for cloud services, with businesses increasingly turning to the cloud to improve agility, scalability, and cost efficiency. However, many organizations in the region face challenges in managing and securing their cloud networks, which can hinder their ability to fully realize the benefits of cloud technology.

Aviatrix’s cloud networking platform offers a comprehensive solution for organizations looking to simplify and secure their cloud infrastructure. The platform provides advanced networking capabilities, including multi-cloud connectivity, network segmentation, and encryption, all managed through a centralized controller. This allows businesses to easily deploy and manage their cloud networks, while ensuring robust security and compliance.

Virtualsoft, with its deep expertise in digital transformation and cloud migration, will work closely with Aviatrix to help businesses in Latin America adopt and optimize their cloud networking solutions. By combining Aviatrix’s technology with Virtualsoft’s consulting services, organizations in the region will be able to accelerate their cloud migration projects, streamline their network operations, and enhance their overall digital transformation efforts.

The collaboration between Aviatrix and Virtualsoft comes at a critical time for businesses in Latin America, as they seek to navigate the complexities of the cloud landscape and drive innovation in their organizations. By leveraging Aviatrix’s cutting-edge cloud networking technology and Virtualsoft’s proven track record in digital transformation, businesses in the region will be well-positioned to overcome these challenges and achieve their growth objectives.

Overall, the partnership between Aviatrix and Virtualsoft represents a significant opportunity for businesses in Latin America to enhance their cloud infrastructure, improve their network performance, and drive digital innovation. With the combined expertise of these two industry leaders, organizations in the region can expect to see accelerated growth and increased competitiveness in the rapidly evolving cloud market.

Blue Guru Games introduces a new slot game with a marathon theme

Blue Guru Games release its latest instalment, St.Louis 1904, based on the 1904 St. Louis Marathon and its unexpected events that unfolded during the race.

Players are taken to the dusty tracks of Missouri, where they can take part in the most unpredictable race ever run to be in with a chance of winning big

Packed with bonus features, the game includes Instant Money Medal Symbols and a Progressive Multiplier Free Games Bonus. Free Spins are triggered when three or more Scatter symbols land on the reels – in the base game, if two Scatters land a second chance feature can trigger.

Kristian Hassal, commercial manager at Blue Guru Games, said: “St. Louis 1904 puts players at the centre of the craziest marathon to have ever been run. As the reels spin and the dust flies into the hot Missouri air, they must avoid the pitfalls the runners experienced back in the day to cross the line first.

“To give them a taste of just how unpredictable the race was, we have packed in plenty of bonus features that caused chaos but still deliver plenty of big win potential. So, lace up and see if you have what it takes to claim victor in St. Louis 1904.”

Blue Guru Games, a leading developer of online casino games, has recently launched a new slot game with a marathon theme. This exciting new game is sure to appeal to both avid slot players and running enthusiasts alike.

The marathon theme of the game is evident from the moment you start playing. The background features a scenic route with cheering crowds and iconic landmarks, creating an immersive experience for players. The symbols on the reels include runners of all shapes and sizes, as well as medals, water bottles, and energy gels. The game also features upbeat music and sound effects that will make you feel like you’re right in the middle of a marathon race.

One of the standout features of this new slot game is the bonus round, which is triggered by landing three or more scatter symbols on the reels. In the bonus round, players get to participate in a virtual marathon race, where they can win free spins, multipliers, and other exciting prizes. This unique twist on the traditional slot game format adds an extra layer of excitement and engagement for players.

In addition to the engaging gameplay, Blue Guru Games has also ensured that the new slot game is optimized for mobile play. This means that players can enjoy the marathon-themed fun on their smartphones and tablets, allowing them to take their gaming experience with them wherever they go.

“We are thrilled to introduce our new marathon-themed slot game to players around the world,” said a spokesperson for Blue Guru Games. “We wanted to create a game that would appeal to both slot enthusiasts and fans of running, and we believe we have achieved that with this exciting new release. We can’t wait for players to experience the thrill of the race and the chance to win big prizes in our latest creation.”

Overall, Blue Guru Games’ new slot game with a marathon theme is a must-play for anyone looking for a fun and engaging gaming experience. With its immersive graphics, exciting bonus round, and mobile optimization, this game is sure to become a favorite among players of all ages. So lace up your running shoes and get ready to spin the reels in this thrilling new slot game from Blue Guru Games.

Clarion Forecasts 100,000 Visitors for ICE and iGB Events in the Next 5 Years

Clarion Gaming released its 5-year development plan, ahead of the relocation of its ICE and iGB Affiliate shows from London to Barcelona in January 2025.

Clarion Gaming Managing Director Stuart Hunter provided an update, 6 months after the announcing the relocation, said: “Our relocation to Barcelona provides us with the ability to scale the exhibition at a pace that suits the industry.

“The January 2025 show will comprise 120,000 sqm of space compared to the 100,000 sqm at ICE 2024. Whilst we could have filled 150,000 sqm in our first year in Barcelona, we are very conscious of the need for controlled growth. Our strategy is to expand the physical size of the show in parallel with a proportionate uplift in attendance.

“The targets that we have set and which Barcelona enables us to achieve are to grow the show to 200,000 sqm over the next five-years and the attendance to circa 100,000 which will represent a 45 percent uplift on the record established at the February 2023 edition. These are bold targets which we are focussed on achieving in partnership with the industry and for the betterment of all of our stakeholders.”

He added that the move to Barcelona opened up the opportunity to redraw the floor plan to make it simpler for visitors. He confirmed: “Visitors seeking exhibitors in the casino sector will go to Hall 3, Hall 2 will be the home for online gaming, Hall 5 will accommodate the sports betting and esports community with the iGB Affiliate show housed in the 13,407 sqm capacity Hall 1. This will make the sourcing of sector-specific content even easier which will be of huge benefit to visitors wanting to optimise their attendance at what is their most important business event of the year.”

Stuart Hunter said that Clarion is poised to launch its ICE 2025 travel guide which will talk through the best ways for visitors to attend ICE and secure competitively priced hotel accommodation. He noted: “We have 40,000 hotel nights at the lowest rates possible for the duration of the five-year tenancy which can be accessed via our official accommodation partnerbnetwork https://icehotels.bnetwork.com/ . In terms of travel, flights are well-priced and the venue is a 20-minute metro journey from the airport to Fira de Barcelona Gran Via’s integrated station.”

Clarion Events, a leading global events organizer, has recently announced its forecast of attracting 100,000 visitors to its ICE and iGB events over the next five years. This ambitious projection comes as a result of the company’s continued growth and success in the gaming and gambling industry.

ICE (International Casino Exhibition) is one of the largest and most prestigious gaming events in the world, attracting industry professionals from around the globe. With a focus on innovation and technology, ICE showcases the latest products and services in the gaming sector, making it a must-attend event for anyone involved in the industry.

iGB (iGaming Business) events, on the other hand, cater to the online gambling sector, bringing together key players in the industry to discuss trends, challenges, and opportunities in the rapidly evolving online gaming market. These events provide a platform for networking, learning, and business development for companies looking to stay ahead in this competitive industry.

Clarion Events has a proven track record of organizing successful and well-attended events, with a strong reputation for delivering high-quality content and networking opportunities. By leveraging its expertise and industry connections, the company is confident in its ability to attract a growing number of visitors to its ICE and iGB events in the coming years.

The forecast of 100,000 visitors over the next five years reflects Clarion’s commitment to providing value and relevance to its attendees, as well as its dedication to driving growth and innovation in the gaming and gambling industry. With a focus on delivering cutting-edge content, engaging speakers, and valuable networking opportunities, Clarion Events is poised to continue its success in attracting top industry professionals to its events.

In conclusion, Clarion Events’ forecast of 100,000 visitors for its ICE and iGB events in the next five years is a testament to the company’s leadership in the gaming and gambling industry. With a strong reputation for organizing successful events and a commitment to delivering value to its attendees, Clarion Events is well-positioned to continue driving growth and innovation in this dynamic sector. Attendees can expect an exciting lineup of speakers, exhibitors, and networking opportunities at future ICE and iGB events, making them must-attend events for anyone involved in the gaming and gambling industry.