Category casino news

Greentube celebrates the spirit of the Lunar New Year in its latest release, Golden Roar BOOM.

Set against a vibrant backdrop of traditional Lunar New Year celebrations, players can experience the excitement of lanterns, cymbals and lucky token symbols adorning the 5×3 grid, with special scatter symbols that can double winnings when substituting for others.

When six or more Boom Bonus symbols land anywhere on the grid, players will activate the game’s headline feature, the Golden Roar BOOM, which offers a chance to win one of two available jackpots.

During the Golden Roar BOOM feature, a seventh additional reel is triggered, each with five individual spinning positions. Starting with two Boom Pays on reels three and five, the number of initial Boom Spins corresponds to the number of Boom Bonus symbols that triggered the feature.

Each new symbol is held and automatically combined to maximise the Boom Pay potential. For those with the luck of the lion, three Grand symbols during the feature award the coveted Grand Jackpot of 3,000x the bet.

Bernd Baumert, director of games production and operations at Greentube, said: “Golden Roar BOOM takes everything players love about traditional slot gameplay and infuses it with the exciting energy of Lunar New Year celebrations.

“The Boom Feature and jackpot opportunities in the bonus are particularly thrilling, and we can’t wait to see players enjoy the fresh and rewarding gameplay this title offers.”

Greentube, a leading provider of online casino games, has recently announced the release of a new slot game to celebrate the upcoming new year. The game, titled “New Year’s Fortune,” is set to bring players a festive and exciting experience as they ring in 2022.

“New Year’s Fortune” is a five-reel, three-row slot game with 20 paylines. The game features vibrant graphics and a lively soundtrack that captures the spirit of the holiday season. Players will be able to enjoy a range of special features, including wild symbols, scatter symbols, and free spins, all designed to increase their chances of winning big.

One of the standout features of “New Year’s Fortune” is the special New Year’s countdown feature. As players spin the reels, they will see a countdown timer ticking away at the top of the screen. When the timer reaches zero, a special bonus round will be triggered, giving players the chance to win even more prizes.

In addition to its exciting gameplay, “New Year’s Fortune” also offers a festive theme that is sure to put players in a celebratory mood. The game is filled with symbols of good luck and prosperity, such as fireworks, champagne bottles, and lucky coins. With its bright colors and cheerful design, “New Year’s Fortune” is the perfect way to kick off the new year in style.

Greentube is known for its high-quality games and innovative features, and “New Year’s Fortune” is no exception. The game has been optimized for play on both desktop and mobile devices, ensuring that players can enjoy the fun and excitement of the holiday season wherever they are.

Overall, “New Year’s Fortune” promises to be a hit with players looking to celebrate the new year in style. With its festive theme, exciting gameplay, and generous bonuses, this new slot game from Greentube is sure to bring joy and excitement to players around the world.

Ivan Montik, founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and Non-Executive Officer in Latin America at SOFTSWISS, are set to participate at the “Applying Formula One principles to leadership” session, held on Tuesday 24^th September at SBC Lisbon.

In the discussion, Ivan Montik will raise questions that bridge the worlds of business and Formula One racing, and Rubens Barrichello will draw upon his illustrious F1 career to share experiences on high-performance teamwork and resilience. The conversation aims to explore how principles from the fast-paced environment of Formula One can be applied to drive success in the corporate world.

Ivan Montik, founder of SOFTSWISS, commented: “The world’s progress shows that the strongest solutions, the most extraordinary businesses, and the most effective practices are born at the intersection of various spheres, especially in IT. This understanding led us to strategically decide to bring Rubens on board.

“I am confident that our conversation will be invaluable to the leading industry figures gathering at the SBC Leaders Summit. I am greatly looking forward to our fireside chat.”

Rasmus Sojmark, CEO & Founder of SBC, added: “The SBC Leaders Summit has quickly become one of the most exclusive gatherings in our industry, with C-level executives from all over the world coming together in a more personal setting to talk business. We’re talking about a high concentration of ultimate decision-makers, 500 to be precise.

What makes it even more special is the calibre of the conference content, delivered by some of the biggest names in the industry and beyond. Rubens is an absolute legend in Formula One, and pairing him with Ivan, known for his entrepreneurial wisdom, is sure to make for an unforgettable conversation about achieving high performance and a highlight for all attendees.”

Softswiss, a leading provider of online gaming solutions, has announced that several of its top executives will be attending the SBC Leaders Summit in Barcelona. The summit, which is set to take place on September 3-4, 2020, is one of the most prestigious events in the sports betting and gaming industry.

Softswiss is known for its cutting-edge technology and innovative solutions for online casinos and sports betting operators. The company has been at the forefront of the industry for over a decade, and its executives are highly respected within the gaming community.

The SBC Leaders Summit is a gathering of some of the most influential figures in the sports betting and gaming industry. It provides a platform for industry leaders to discuss the latest trends and developments in the sector, as well as to network and forge new partnerships.

Softswiss executives attending the summit will have the opportunity to participate in panel discussions, workshops, and networking events with other industry leaders. They will also have the chance to showcase Softswiss’ latest products and innovations to potential clients and partners.

“We are thrilled to be attending the SBC Leaders Summit this year,” said Ivan Montik, CEO of Softswiss. “It’s a fantastic opportunity for us to connect with other industry leaders, share our insights and expertise, and learn from the best in the business.”

Softswiss has been making waves in the online gaming industry with its state-of-the-art technology and innovative solutions. The company’s platform is used by some of the biggest names in the industry, and its executives are highly sought after for their expertise and insights.

The SBC Leaders Summit promises to be an exciting and informative event for Softswiss executives and attendees alike. It’s a great opportunity for them to stay ahead of the curve and continue to drive innovation in the online gaming industry.

A major new study published by Frontier Economic has found 1.5 million Brits stake up to £4.3 billion through unsafe gambling on the black market each year.

The report, that was commissioned by standards body the Betting and Gaming Council, is the first major study on the black market since the publication of the previous Government’s White Paper on gambling reform.

It found illegal operators are aggressively targeting U.K. customers, significantly undermining player protections, while sucking millions from sport and the Treasury. According to the research more than one in five 18-24 year olds who bet already use the unsafe, unregulated gambling black market online, and via secure online messaging apps.

While £2.7 billion is staked on illegal sites online – impacting every area of betting and gaming from online poker to horse racing – the study suggested up to a further £1.6 billion could be being staked in-person at illegal gambling dens. Standards body the BGC said balanced regulations and stable taxation is the best defence against the black market.

Betting and Gaming Council CEO, Grainne Hurst, said: “This shocking report exposes the unnerving true scale of the growing, unsafe, unregulated gambling black market. From online gaming, to betting on sports like horse racing, millions of customers are being driven into the arms of pernicious black-market operators. These people don’t care about player safety, don’t want to pay their fair share to support sport and don’t pay a penny in tax.

“Worst of all, these sites are making a mockery of the rules set up to protect the most vulnerable by aggressively advertising their services to those who have self-excluded.

“Proposals by anti-gambling prohibitionists like advertising bans or intrusive, blanket, low level affordability checks will not protect customers, in fact they will give another leg up to unscrupulous black market operators, the last thing anyone wants.

“Every comparable market in the world tells us the same thing. The best defence against this growing illegal, gambling black market is getting the balance of regulations right.”

Andrew Leicester, associate director at Frontier Economics and one of the report’s authors, said: “This report shows that most gambling today is done through regulated, visible channels. That is good news.

“This report provides timely new evidence on the scale of the black market. Efforts to make gambling safer are important, but must avoid the risk of simply pushing more players and spend into unregulated providers who do not need to comply with regulations around safer play.”

Illegal gambling activity has been on the rise, according to a recent report released by law enforcement agencies. The report highlights the increasing prevalence of illegal gambling operations across the country, with a particular focus on online gambling sites and underground casinos.

One of the key findings of the report is the growing popularity of online gambling sites, which allow individuals to place bets on sports events, casino games, and other activities from the comfort of their own homes. These sites often operate outside of the regulatory framework established for legal gambling activities, making them difficult for law enforcement agencies to monitor and shut down.

In addition to online gambling, the report also highlights the proliferation of underground casinos in major cities across the country. These illegal establishments offer a wide range of gambling activities, including poker, blackjack, and roulette, and attract a large number of patrons looking to gamble in a more discreet and unregulated environment.

The increase in illegal gambling activity is a cause for concern for law enforcement agencies, as it can lead to a number of negative consequences for both individuals and communities. Illegal gambling operations often attract criminal elements, such as organized crime syndicates, who may use the profits from these activities to fund other illegal enterprises. In addition, individuals who participate in illegal gambling activities may be at risk of fraud, theft, and other forms of exploitation.

To combat the rise in illegal gambling activity, law enforcement agencies are stepping up their efforts to identify and shut down illegal operations. This includes conducting raids on underground casinos, monitoring online gambling sites, and working with financial institutions to track and freeze the assets of individuals involved in illegal gambling activities.

In addition to law enforcement efforts, it is important for individuals to be aware of the risks associated with illegal gambling and to avoid participating in these activities. By choosing to gamble at legal and regulated establishments, individuals can help to support responsible gambling practices and ensure that their money is being used in a safe and secure manner.

Overall, the increase in illegal gambling activity is a troubling trend that requires a coordinated response from law enforcement agencies, government officials, and the public. By working together to address this issue, we can help to protect individuals and communities from the negative impacts of illegal gambling and promote responsible gambling practices.

Relax Gaming has enhanced its European presence by making its debut in Switzerland with leading operator Grand Casino Luzern and its online platform, mycasino.

Founded in 2019, mycasino is operated by Grand Casino Luzern, a renowned casino operator in the heart of Switzerland. This partnership with Relax will see the supplier’s portfolio of games including Banana Town, Money Train and Wild Chapo now available to Swiss players with more titles to follow.

Switzerland’s online casino offering inlcudes exclusive titles regularly added, as well as deposit and withdrawal functionality. The Swiss market marks the twenty-third global jurisdiction that Relax Gaming now operates in after passing the stringent regulatory processes and obtaining approval from Federal Gaming Board (FGB).

Martin Stålros, CEO of Relax Gaming, said: “Our continued growth across the globe is something we are all incredibly proud of. The Swiss market presents many interesting opportunities and I believe we have the right content to appeal to the passionate audience.”

Wolfgang Bliem, CEO at Grand Casino Luzern, added: “The partnership with Relax Gaming marks an important step for mycasino.

“Their innovative approach and diverse game portfolio perfectly align with our commitment to maintaining our leadership in the market. We’re thrilled to be the first online casino in the Swiss market to partner with Relax Gaming and continue providing top-tier entertainment to our players.”

Relax Gaming, a leading provider of online casino games and software, has recently announced a new partnership with mycasino, a popular online casino in Switzerland. This partnership marks Relax Gaming’s continued expansion into the Swiss market, following the recent regulation of online gambling in the country.

Through this partnership, mycasino will gain access to Relax Gaming’s extensive portfolio of casino games, including popular titles such as Money Train 2, Temple Tumble, and Snake Arena. In addition, mycasino will also be able to offer its players access to Relax Gaming’s innovative platform, which provides a seamless and engaging gaming experience.

This partnership is a significant milestone for Relax Gaming, as it further solidifies the company’s presence in the Swiss market. With mycasino being one of the leading online casinos in Switzerland, this partnership will allow Relax Gaming to reach a wider audience of players in the country.

Commenting on the partnership, Daniel Eskola, CCO at Relax Gaming, said: “We are thrilled to partner with mycasino and expand our presence in the Swiss market. Switzerland is an important market for us, and we are confident that our partnership with mycasino will be a successful one.”

In addition to expanding its presence in Switzerland, Relax Gaming has also been making strides in other markets around the world. The company recently signed partnerships with several other online casinos in Europe, Asia, and North America, further solidifying its position as a leading provider of online casino games and software.

Overall, this partnership between Relax Gaming and mycasino is a win-win for both parties. It allows mycasino to offer its players a wider selection of high-quality games and enhances Relax Gaming’s presence in the Swiss market. As online gambling continues to grow in popularity around the world, partnerships like this one will be crucial for companies looking to expand their reach and attract new players.

Zitro in partnership with the prestigious Boldt Group, has announced the launch of Mega Lounge at the Trilenium Casino, located in the province of Buenos Aires, Argentina.

In a dedicated area of the casino, Mega Lounge features a variety of Zitro games and cabinets, all interconnected to the MEGA jackpot, which is celebrated by all players participating in the Lounge’s Zitro machines.

Jose Pallota, general manager of Trilenium Casino, Boldt Group, commented: “We are more than satisfied with the excellent performance that Mega Lounge has had at the Trilenium Casino and with the great reception from our customers. We are confident in continuing to work with Zitro to make Trilenium a reference casino for players in Buenos Aires.”

Alejandra Burato, regional director for Latin America at Zitro, commented: “We are very grateful for the trust that the Boldt Group has placed in Zitro once again. From now on, their customers will be able to enjoy the unique experience of the Mega Lounge and our proven performance games. We are confident that this new addition will contribute to the success of the casino, as it has in other markets.”

Zitro, a leading global gaming supplier, has recently opened its Mega Lounge at the prestigious Trilenium Casino in Buenos Aires, Argentina. This new addition promises to elevate the gaming experience for visitors and offer a unique and exciting entertainment option in the bustling city.

The Mega Lounge at Trilenium Casino features state-of-the-art gaming machines from Zitro, known for their innovative technology and engaging gameplay. Players can enjoy a wide variety of games, from traditional slot machines to cutting-edge video slots with immersive graphics and exciting bonus features. The lounge also offers a comfortable and luxurious setting for guests to relax and enjoy their gaming experience.

In addition to the impressive selection of games, the Mega Lounge at Trilenium Casino also boasts a VIP area for high-rollers and exclusive events. This exclusive space offers personalized service, premium amenities, and special promotions for VIP guests, creating a truly luxurious gaming experience.

The opening of Zitro’s Mega Lounge at Trilenium Casino is a significant milestone for both companies, as it represents a partnership between two industry leaders in the gaming world. Zitro’s commitment to innovation and quality, combined with Trilenium Casino’s reputation for excellence and customer service, promises to create a world-class gaming destination for visitors in Argentina.

The Mega Lounge at Trilenium Casino is sure to become a popular attraction for both local residents and tourists looking for an exciting and entertaining experience. With its cutting-edge technology, luxurious atmosphere, and exclusive VIP offerings, this new addition is set to redefine the gaming landscape in Buenos Aires and establish itself as a must-visit destination for anyone looking for a thrilling gaming experience.

Overall, the opening of Zitro’s Mega Lounge at Trilenium Casino in Argentina is an exciting development that promises to elevate the gaming experience for visitors and set a new standard for entertainment in the region. Whether you’re a seasoned gambler or just looking for a fun night out, the Mega Lounge at Trilenium Casino is sure to impress with its impressive selection of games, luxurious amenities, and exclusive VIP offerings.

Zitro’s iconic frog is set to be introduced to Bingo El Siete in Madrid. Players at this iconic Madrid venue can experience watching three little frogs inflate progressively, offering three unique features: one frog multiplies winnings, other doubles prizes, and the third grants extra lives.

As stated by the managers of Bingo El Siete, “The gaming experience is so engaging that many players remain playing until they secure the long-awaited reward. Its visual design is captivating, and the high frequency of bonuses keeps players excited.”

Fu Frog, the renowned Chinese-American fusion restaurant, recently made a special appearance at Bingo El Siete in Madrid, much to the delight of food enthusiasts and bingo lovers alike. The collaboration between these two establishments brought together the best of both worlds – delicious cuisine and exciting entertainment.

Fu Frog is known for its innovative approach to Chinese cuisine, combining traditional flavors with modern techniques to create unique and flavorful dishes. The restaurant has gained a loyal following for its creative menu and commitment to using high-quality ingredients. With dishes like Peking duck tacos, kung pao chicken sliders, and matcha tiramisu, Fu Frog has established itself as a must-visit destination for foodies in Madrid.

Bingo El Siete, on the other hand, is a popular bingo hall in the heart of Madrid that offers a fun and lively atmosphere for players of all ages. With a variety of bingo games, prizes, and special events, Bingo El Siete has become a favorite spot for locals and tourists looking for a night of entertainment and excitement.

The collaboration between Fu Frog and Bingo El Siete brought together the culinary expertise of the former with the entertainment value of the latter. Guests at the event were treated to a special menu featuring some of Fu Frog’s most popular dishes, as well as a bingo game with prizes ranging from gift certificates to free meals at the restaurant.

The event was a huge success, with attendees raving about the delicious food and exciting atmosphere. Many guests expressed their excitement at the unique combination of dining and entertainment, and some even mentioned that they hoped to see more collaborations like this in the future.

Overall, the appearance of Fu Frog at Bingo El Siete in Madrid was a memorable and enjoyable experience for all involved. It showcased the best of both establishments and provided guests with a night to remember. Whether you’re a fan of Chinese cuisine, bingo, or just looking for a fun night out, this collaboration was a hit and definitely worth checking out in the future.

Clarion Gaming has announced that it will be providing operators and suppliers insights into its objectives and vision for ICE Barcelona, co-sponsoring at the 12^th Expo and Congress at the Torremolinos Congress and Exhibition Centre which runs across 18^th and 19^th September.

Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the secretary general of the treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín.

Stuart Hunter, managing director of Clarion Gaming stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.

“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable.

He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”

Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the regulators’ roundtable to share some of the exciting initiatives, to mark the historic first edition of ICE to take place in Barcelona.

ICE Barcelona, a leading event management company, is proud to announce its co-sponsorship of the 12th Expo and Congress. This exciting event brings together industry professionals, experts, and enthusiasts from around the world to discuss the latest trends and innovations in various fields.

The Expo and Congress is a platform for networking, learning, and collaboration. It offers attendees the opportunity to connect with like-minded individuals, exchange ideas, and explore new business opportunities. With a diverse range of topics covered, including technology, healthcare, finance, and more, there is something for everyone at this event.

ICE Barcelona’s involvement as a co-sponsor demonstrates their commitment to supporting the growth and development of industries across the globe. By partnering with the Expo and Congress, they are able to showcase their expertise in event management and provide valuable insights to attendees.

In addition to co-sponsoring the event, ICE Barcelona will also be hosting a booth at the Expo where attendees can learn more about their services and offerings. From event planning and logistics to marketing and promotion, ICE Barcelona has the experience and expertise to help make any event a success.

Overall, the 12th Expo and Congress promises to be an exciting and informative event for all who attend. With ICE Barcelona’s support as a co-sponsor, attendees can expect a well-organized and engaging experience that will leave them inspired and informed. Don’t miss out on this opportunity to connect with industry leaders and experts – mark your calendars for the Expo and Congress today!

Clarion Gaming has invited safer gambling organisations from throughout the world to apply to become official charity partner for 2024/25.

The successful charity will benefit from unprecedented levels of interest in the Clarion Gaming brands with the 2025 editions of ICE (20^th – 22^nd January) and iGB Affiliate (20^th – 23^rd) making the historic move to the Fira Gran Via Barcelona and iGB LIVE now taking place at ExCeL London.

The interested organisations will benefit from branding and networking opportunities at three of gambling’s most dynamic live events, they are being asked to provide an overview of how they would deploy the partnership to help address specific challenges together with their mission and vision for the future with the deadline being the 30th September.

Stuart Hunter, managing director, Clarion Gaming said: “I’m extremely proud of the fact that Clarion Gaming was the first expo organiser to introduce an annual charity partner program, an initiative which followed our ground-breaking incorporation of a show floor feature exclusively for safer gambling.

“In keeping with the very latest thinking on safer gambling the concept has been rebranded as the Sustainable Gambling Zone and will have a high-profile presence at both ICE Barcelona and iGB LIVE London.”

In recent years, the issue of responsible gambling has become increasingly important in the gaming industry. With the rise of online gambling and the ease of access to betting sites, it is more crucial than ever for operators to ensure that their customers are gambling in a safe and responsible manner. This is why Clarion, a leading provider of gaming events and conferences, is actively seeking a safer gambling partner to work with.

Clarion has long been committed to promoting responsible gambling practices within the industry. They have hosted numerous events and seminars focused on educating operators on how to identify and help problem gamblers, as well as how to implement measures to prevent gambling addiction. However, they recognize that they cannot do it alone and are now looking for a partner who shares their dedication to creating a safer gambling environment.

The ideal safer gambling partner for Clarion would be a company or organization that specializes in developing tools and resources to promote responsible gambling. This could include software providers that offer self-exclusion options, organizations that provide support for problem gamblers, or companies that conduct research on gambling behavior and addiction. By partnering with such a company, Clarion hopes to further enhance their efforts in promoting responsible gambling practices within the industry.

In addition to seeking a safer gambling partner, Clarion is also exploring ways to incorporate safer gambling initiatives into their upcoming events and conferences. This could include hosting panel discussions on responsible gambling, offering training sessions for operators on how to identify and assist problem gamblers, or providing resources for attendees to learn more about responsible gambling practices.

Overall, Clarion’s decision to seek a safer gambling partner reflects their commitment to promoting responsible gambling within the gaming industry. By working together with a like-minded organization, they hope to create a safer and more enjoyable gambling experience for all players.

EGT’s jackpot Bell Link is set to enter the Czech Republic and the operator Palasino Group a.s. has made installations of the product in its gaming establishments Palasino Excalibur City, Wullowitz and Furth im Wald, located near the borders with Austria and Germany.

Commenting on the new instalments, Ivan Grigorov, regional manager of EGT Czech Republic said: “We are very glad that Palasino Group a.s. is the first operator in Czechia to present EGT’s top-seller Bell Link to its clients. We have been cooperating with them from the very beginning, since the foundation of our office in the country 5 years ago and I am proud to say that our partnership is continuously developing, bringing a lot of positives to both sides.”

Bell Link, which is housed in 27-inch slot cabinets from the General Series of EGT, now enables the customers to try 10 exciting titles of Bell Link 1 multigame. The jackpot has four levels: Minor and Mini, that are fixed, and the progressive Grand and Major, all triggered by different colour bells. Bell Link includes the Bell Link bonus game and the Reels Boost mode, which both enrich the gaming experience and give additional rewards to the lucky ones.

Marek Sedlacek, director of casino operations at Palasino Group a.s, also shared his positive expectations regarding the recent installation: “We are very happy with the performance and reliability of EGT’s gaming equipment, as well as all the services that the company provides us. All of their developments that we have tested so far have shown excellent results.

“I am confident that by adding Bell Link to our offerings, we are giving to our customers a great gaming product that will make them coming back to our casinos again and again.”

Euro Games Technology (EGT), a leading provider of gaming solutions, has announced that its popular Jackpot game is now available in the Czech market. This exciting news comes as a result of EGT’s ongoing efforts to expand its presence in key markets around the world.

The Jackpot game is a highly popular feature among players, offering the chance to win big prizes with every spin. The game is known for its engaging gameplay, stunning graphics, and exciting bonus features that keep players coming back for more. With its launch in the Czech market, players in the region can now enjoy all the thrills and excitement of the Jackpot game right at their fingertips.

EGT’s decision to bring the Jackpot game to the Czech market is a strategic move that will help the company further establish itself as a leading provider of gaming solutions in the region. The Czech market is known for its strong demand for high-quality gaming products, and EGT’s Jackpot game is sure to be a hit among players in the region.

In addition to the Jackpot game, EGT offers a wide range of other popular titles that are sure to appeal to players in the Czech market. From classic slots to modern video games, EGT has something for everyone. The company’s commitment to innovation and quality has made it a trusted name in the gaming industry, and its expansion into the Czech market is sure to further solidify its reputation.

Players in the Czech market can now experience the excitement of EGT’s Jackpot game for themselves by visiting their favorite online casino or gaming venue. With its engaging gameplay, stunning graphics, and big prizes up for grabs, the Jackpot game is sure to become a favorite among players in the region. Don’t miss out on your chance to win big – try EGT’s Jackpot game today!

The UK’s online casino market is fiercely competitive, and standing out requires innovation, strategic partnerships, and a keen understanding of player preferences. In an exclusive interview, Bojoko’s Joonas Karhu sheds light on the essentials for new slot sites aiming to carve their niche in the British gaming sector.

Drawing from his extensive experience as the UK affiliate’s CEO, Karhu discusses the factors new slot sites must consider to be successful, from irresistible bonuses to seamless user experience and strategic affiliate partnerships.

Bonuses, Bonuses, Bonuses

“I can never stress enough the importance of bonuses for attracting and retaining players,” Karhu begins. “Bonuses are not just incentives but tools for engagement and loyalty building. They are essential in capturing British players’ attention and are often why a player is signing up to your brand”.

Karhu emphasises the variety of bonuses that new slot sites must consider to appeal to a broad audience, including cashback offers, match bonuses, and non-sticky bonuses. “Each bonus type serves a unique purpose, catering to different player preferences and playing styles, with their own rewards and risks”, he notes, underlining the strategy behind bonus diversity.

“If you want to capture a player’s attention, there is no better way of doing so than with a no-deposit offer. However, players who hunt these promotions are notorious for their hit-and-run strategy. To make these offers work, you need to focus on retention. However, deposit bonuses, especially if they are no-wagering bonuses or just have a higher bonus percentage than the norm, are very effective”, Karhu elaborates.

Usability, design, and performance

Highlighting the significance of the digital facade of any online casino, Karhu remarks, “The quality of site design and user experience (UX) cannot be compromised.” In the UK market, where players have numerous options, the first impression of a website can be the deciding factor for engagement. A seamless, intuitive navigation system and superior site speed influence a casino’s reputation and financial success. “Investing in high-quality design and technology is not just about aesthetics; it’s about providing a flawless gaming experience that can significantly elevate a casino’s competitive stance,” Karhu adds.

Partnering with UK gambling affiliates

“Partnering with British gambling affiliates is essential for new slot sites, as it is practically impossible to be competitive without being present on these platforms.”, Karhu notes. Collaborating with renowned affiliates like AskGamblers, CasinoAlpha, and Bojoko offers new slot sites a wealth of information on player preferences, from favoured games and bonuses to payment methods.

“Even if you have a large advertising budget and can do TV ads and brand recognition, being listed as an affiliate is necessary,” Karhu notes. He continues by asserting that there is a very large player base out there that won’t go directly to an operator but instead wants to compare the slot sites first. “We have a dedicated page to promote new slot sites at Bojoko, and here we can see this principle in practice. Players search for “new slot sites”, land on our page and then see which brand suits them the best. If you are not present, you will lose out on having a chance to reach these players,” Karhu continues.

Payment methods, lots of them

“Essentially every payment method licensed in the UK and used at British slot sites is actively used. Even more important, many users will actively look for slot sites that accept their preferred deposit method. I have spoken a lot about how it is vital to have diverse payment methods to not lose out on potential players, and it is a point I will continue to bring up as it is such an ignored way to instantly increase your FTDs,” Karhu explains.

He also points out the importance of integrating widely recognised payment methods, such as Visa and Mastercard and embracing more niche options, such as Neosurf and Boku. “Diversity in payment methods is not just about convenience; it’s a statement of inclusivity and understanding towards the player’s needs,” he asserts. This approach ensures players feel valued and understood, contributing to a positive gaming experience and fostering loyalty.

Innovating for the future

Beyond the fundamental strategies, Karhu urges new slot sites to innovate continually. “Staying ahead in the UK’s dynamic online casino market requires a constant quest for innovation,” he states. This could involve embracing emerging technologies, exploring new game formats, or offering unique player experiences. “The key is to keep the player’s needs and preferences at the core of your innovation efforts,” Karhu advises, emphasising the importance of listening to player feedback and adapting swiftly to market trends so as not to be left behind.

The online gambling industry is constantly evolving, with new UK slot sites emerging regularly to cater to the growing demand for online casino games. With so many options available to players, it can be challenging for new sites to stand out and attract a loyal customer base. However, according to Joonas Karhu, Chief Business Officer at Bojoko, there are several key strategies that new UK slot sites can employ to improve their competitiveness in the market.

One of the most important factors in attracting players to a new slot site is offering a wide variety of high-quality games. Karhu emphasizes the importance of partnering with reputable game developers to ensure that the site has a diverse selection of popular and engaging slot games. By offering a mix of classic titles and new releases, new sites can appeal to a broad range of players and keep them coming back for more.

In addition to offering a strong selection of games, Karhu also stresses the importance of providing a seamless and user-friendly experience for players. This includes ensuring that the site is easy to navigate, with clear instructions on how to play each game and access customer support if needed. By prioritizing the user experience, new slot sites can build trust with players and encourage them to return to the site time and time again.

Another key strategy for improving competitiveness is offering attractive bonuses and promotions to entice players to sign up and make deposits. Karhu suggests that new sites should offer generous welcome bonuses, free spins, and loyalty rewards to incentivize players to choose their site over competitors. By offering these incentives, new slot sites can attract new players and encourage them to explore the site’s offerings.

Finally, Karhu emphasizes the importance of building a strong reputation within the online gambling community. This includes being transparent about the site’s licensing and regulatory status, as well as providing excellent customer service to address any issues or concerns that players may have. By establishing trust and credibility, new UK slot sites can differentiate themselves from competitors and attract a loyal following of players.

Overall, Joonas Karhu’s insights highlight the key strategies that new UK slot sites can employ to improve their competitiveness in the online gambling market. By offering a diverse selection of high-quality games, providing a seamless user experience, offering attractive bonuses and promotions, and building a strong reputation within the industry, new sites can attract and retain players in an increasingly competitive market.