Archives 2024

1xBet has partnered with Volleyball World – an organisation that seeks to unite all game participants into a shared ecosystem. The agreement is signed for five years and will become a powerful impetus for the sport’s progress and as part of the collaboration, 1xBet will act as the official betting partner of key volleyball tournaments. This includes Men’s and Women’s Volleyball Nations League, FIVB Men’s and Women’s Volleyball World Championship, FIVB Men’s and Women’s Club World Championship, Beach Pro Tour Elite 16, Beach Pro Tour Challenge and Beach Volleyball World Championships.

Supporting the world’s largest sports brands and organisations. The bookmaker’s official partners list includes FC Barcelona, ​​Paris Saint-Germain, LOSC Lille, the Italian Serie A, and the Confederation of African Football. A long-term agreement with Volleyball World is an important part of the global strategy to develop sports, and the betting brand fully shares the organization’s desire to promote volleyball internationally.

The company’s 1xBet Affiliate Program invites owners and administrators of news sites, popular social media pages, blogs, YouTube channels, and messenger groups to join.  They would receive up to 50% lifetime commission for the bets of each referred player.

The 1xBet platform offers various events for volleyball betting, including major international tournaments and local competition matches. It attracts players and provides them with equal opportunities to play. In turn, the high conversion of registrations into deposits – up to 65%! – guarantees 1xBet partners an easy start and stable income in the long term.

1xBet, a leading online sports betting and casino company, has recently announced a partnership with top volleyball tournaments around the world. This exciting collaboration will see 1xBet become the official betting partner of some of the most prestigious volleyball events, bringing fans closer to the action than ever before.

One of the key tournaments that 1xBet will be partnering with is the FIVB Volleyball Nations League, which features some of the best national teams in the world competing for glory. This tournament is a highlight on the volleyball calendar and attracts a huge global audience, making it the perfect platform for 1xBet to showcase their brand and engage with fans.

In addition to the FIVB Volleyball Nations League, 1xBet will also be partnering with other top volleyball tournaments, including the CEV Champions League and the AVC Asian Volleyball Championship. These tournaments feature some of the best club teams and national teams in the world, providing plenty of opportunities for fans to bet on their favorite teams and players.

By partnering with these top volleyball tournaments, 1xBet is demonstrating their commitment to supporting the sport and engaging with fans in a meaningful way. Through their partnership, fans will have access to exclusive betting markets, promotions, and content that will enhance their overall experience of watching and following volleyball.

This partnership is also a testament to 1xBet’s growing presence in the sports betting industry. With a wide range of sports markets, competitive odds, and innovative features, 1xBet has established itself as a trusted and reliable platform for sports fans around the world.

Overall, the partnership between 1xBet and top volleyball tournaments is an exciting development for both the sports betting industry and volleyball fans. With exclusive betting opportunities and a commitment to supporting the sport, this collaboration is sure to enhance the overall experience of watching and following volleyball for fans everywhere.

SkyCity Entertainment Group Limited (SkyCity) has announced closure period for the gambling area of SkyCity Auckland casino for five-days following agreement with the Secretary for Internal Affairs. The closure will start from from Monday, 9 September.

It was agreed to temporarily close the gambling area of the SkyCity Auckland casino after failing to meet its host responsibility obligations.  But, will apply only to the gambling area and the food and beverage outlets within that area. All other areas within the SkyCity Auckland precinct will remain open.

SkyCity chief executive officer, Jason Walbridge, said: “The closure is the result of failings on the part of SkyCity, which we have accepted responsibility for. We failed to meet the standards expected of us in this case.”

“Over recent years, we have made significant progress to strengthen how we manage risk across the SkyCity Group, but there is still work to do. We are well underway and remain committed to prioritising the care of our customers. We understand that the privilege of holding a casino licence comes with significant responsibilities and obligations.”

SkyCity Auckland Casino, one of New Zealand’s most popular entertainment destinations, has announced its closure dates for a temporary shutdown. The decision comes as a response to the ongoing COVID-19 pandemic and the government’s efforts to curb the spread of the virus.

The casino will be closing its doors on August 17th, 2021, and will remain closed until further notice. This closure will affect not only the casino itself but also the restaurants, bars, and other facilities within the complex.

In a statement released by SkyCity Auckland, the company expressed its commitment to the health and safety of its customers and employees. The decision to temporarily shut down the casino was made in accordance with government guidelines and recommendations.

During the closure, SkyCity Auckland will be implementing additional cleaning and sanitization measures to ensure that the premises are safe and ready for reopening when the time comes. The company is also working closely with health authorities to monitor the situation and make informed decisions about when it will be safe to resume operations.

While the closure may be disappointing for some patrons who enjoy visiting the casino, SkyCity Auckland is encouraging customers to stay connected through its online platforms. The company will be providing updates and information about the closure on its website and social media channels.

In the meantime, SkyCity Auckland is urging everyone to continue following public health guidelines and practicing good hygiene to help prevent the spread of COVID-19. The company is looking forward to welcoming customers back to the casino as soon as it is safe to do so.

Overall, the temporary closure of SkyCity Auckland Casino is a necessary step to protect the health and safety of its customers and employees. The company’s proactive approach to managing the pandemic is commendable, and it is hoped that the closure will help contribute to the overall effort to control the spread of COVID-19 in New Zealand.

Inspired Entertainment, a leading B2B provider of gaming content, systems, and solutions, announce the release of its highly anticipated retail slot adaptation of The Terminator in the Illinois market.

This dynamic slot adaptation brings the thrilling world of the iconic 1984 film to life, delivering a gaming experience filled with nostalgia and excitement. With authentic visuals directly from the original movie, this slot transports players into a world of action and big wins. The Terminator slot bonus’ include:

Wild Bonus Fever Games: Players can enjoy five Fever Games with a 5x multiplier on their current bet.

Jackpot Bonus Fever Games: Players aim to collect letters to win one of four jackpots, with a 5x multiplier on their current bet.

Bonuses can combine to offer twice the excitement and features. In the Wild Jackpot Bonus Super Fever Games, bettors can place 10 Fever Games with a 10x multiplier on the current bet.

Similarly, the Wild Multiplier Bonus Super Fever Games offer 5 Fever games with a 5x multiplier, while Wild symbols nudge to fill reels, reels expand to a height of 6 symbols and line wins are multiplied by 2.

Fans of the Terminator movie franchise can now experience the thrill of the iconic series in a whole new way, thanks to Inspired Entertainment’s latest release: the Terminator slot game. This exciting new game has recently been introduced in Illinois, giving players in the state the opportunity to immerse themselves in the action-packed world of the Terminator.

Inspired Entertainment, a leading provider of virtual sports, mobile games, and server-based gaming systems, has brought the beloved characters and thrilling storyline of the Terminator movies to life in this new slot game. Players can expect to see familiar faces like Sarah Connor, John Connor, and of course, the menacing T-800 Terminator himself as they spin the reels and try their luck at winning big.

The Terminator slot game features stunning graphics and immersive sound effects that capture the essence of the movies, creating an exciting and engaging gaming experience for fans of the franchise. With bonus rounds, free spins, and other exciting features, players will have plenty of opportunities to win big and enjoy all the excitement that the Terminator universe has to offer.

In addition to its thrilling gameplay and impressive visuals, the Terminator slot game also offers players the chance to win some impressive prizes. With a variety of betting options available, players can choose how much they want to wager and have the chance to walk away with some serious cash prizes.

The introduction of the Terminator slot game in Illinois is sure to be a hit with fans of the franchise and slot game enthusiasts alike. Whether you’re a die-hard Terminator fan or just looking for a fun and exciting new game to try your luck at, the Terminator slot game is definitely worth checking out.

So if you’re in Illinois and looking for a new and exciting gaming experience, be sure to give the Terminator slot game a try. With its thrilling gameplay, impressive visuals, and the chance to win some great prizes, it’s sure to provide hours of entertainment for players of all levels.

International Game Technology PLC (IGT) reported its financial results for the second quarter ended June 30, 2024.

IGT reveals a $1.05 billion revenue and a $230 million operating income delivered in Q2’24 revenue with the adjusted EBITDA which was $420 million. This comes after achieving record H1’24 Operating income and Adjusted EBITDA excluding Separation and divestiture costs.

The company also generated over $460 million in cash from operations and over $260 million in free cash flow in the first half of the year using its technology and solutions bolster Global Lottery portfolio while advancing key strategic initiatives; games driving Gaming & Digital performance.

Vince Sadusky, CEO of IGT, stated: “IGT delivered strong first half results, including record operating income and Adjusted EBITDA net of Separation and divestiture costs. Consistent investments in technology, game content, and other innovative solutions provide us a solid foundation to build from as we execute on our growth objectives.

“The recently announced sale of our Gaming & Digital business for $4.05 billion in cash is an important step in unlocking the intrinsic value of IGT’s best-in-class businesses.”

“We generated over $460 million in cash from operations in the first half of the year and our balance sheet is as strong as ever,” said Max Chiara, CFO of IGT. “Our ample liquidity and manageable near-term debt maturities provide us significant flexibility in light of upcoming investments, to extend and secure our long-term lottery contract portfolio for the coming years.”

International Game Technology PLC (IGT) has recently announced record-breaking financial results for the first half of 2024, showcasing the company’s strong performance and growth in the gaming industry.

IGT, a global leader in gaming technology and services, reported a revenue increase of 15% compared to the same period last year, reaching a total of $2.5 billion. This growth was driven by strong performance across all of the company’s business segments, including gaming machines, lottery, and digital gaming.

One of the key drivers of IGT’s success in the first half of 2024 was the continued expansion of its digital gaming business. The company saw a 25% increase in revenue from its digital gaming segment, as more players turned to online and mobile platforms for their gaming entertainment. IGT’s investments in technology and innovation have allowed the company to deliver a seamless and engaging gaming experience to players around the world.

In addition to its digital gaming success, IGT also saw strong performance in its gaming machines and lottery segments. The company’s gaming machine revenue increased by 10%, driven by the popularity of its new game titles and innovative hardware offerings. The lottery segment also saw a 12% increase in revenue, as IGT continued to expand its presence in key markets and introduce new products and services.

IGT’s strong financial results for the first half of 2024 are a testament to the company’s commitment to innovation, customer satisfaction, and operational excellence. The company’s CEO, Marco Sala, expressed his satisfaction with the results, stating that IGT is well-positioned for continued growth and success in the gaming industry.

Looking ahead, IGT remains focused on driving growth through continued investment in technology, product development, and market expansion. The company is optimistic about its future prospects and is confident in its ability to deliver value to shareholders and customers alike.

Overall, IGT’s record-breaking financial results for the first half of 2024 demonstrate the company’s strong performance and leadership in the gaming industry. With a solid foundation of innovation and customer focus, IGT is well-positioned for continued success in the years to come.

Armadillo Studios releases latest slot Cookie Kingdom in a reimagined animal-sweet theme

This delectable 6×5 involves landing a total number of matching symbols anywhere on the reels to score a win. After each winning combination symbols are removed making way for new ones to cascade into place, creating even more chances to score prizes.

Trigger and unlock up to 10 Free Spins by landing four or more Scatter symbols. Special Cookie Jar and Cookie Wrap multiplier symbols can appear anywhere on the reels during this mode.

Additionally, wins featuring at least one Cookie Wrap multiplier initiate a Global Multiplier equal to the sum of all Cookie Wrap symbols landed. The global multiplier increases by adding subsequent Cookie Wrap symbols involved in a win.

Land three Scatter symbols during this mode to retrigger the feature and receive an additional five free spins. Boost your chances of triggering Free Spins in the base game with Golden Bet.

David Stoveld, COO of Armadillo Studios, said: “Cookie Bonanza was an instant hit, so we took it upon ourselves to create an even cuter and tastier universe. The result is Cookie Kingdom, a world full of tasty animal-shaped cookies and fun mechanics.”

Armadillo Studios, a leading mobile app development company, has recently launched a new game called Cookie Kingdom. This exciting new game has already garnered a lot of attention and positive reviews from players all over the world.

Cookie Kingdom is a fun and addictive puzzle game that challenges players to match colorful cookies to create delicious combinations and earn points. The game features vibrant graphics, catchy music, and challenging levels that keep players engaged and entertained for hours on end.

The idea for Cookie Kingdom came about when the team at Armadillo Studios noticed a growing trend in the popularity of puzzle games among mobile gamers. They wanted to create a game that would not only be fun and engaging, but also visually appealing and easy to play for people of all ages.

The development process for Cookie Kingdom was a collaborative effort, with designers, developers, and testers working together to create a game that would meet the high standards set by Armadillo Studios. The team spent months fine-tuning the gameplay, graphics, and sound effects to ensure that every aspect of the game was polished and professional.

One of the key features of Cookie Kingdom is its social aspect, allowing players to connect with friends and compete against each other for high scores. This has helped to create a sense of community among players and has contributed to the game’s success.

Overall, Cookie Kingdom is a testament to Armadillo Studios’ commitment to creating high-quality, engaging games that push the boundaries of mobile gaming. With its addictive gameplay, beautiful graphics, and social features, Cookie Kingdom is sure to be a hit with players around the world.

SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares valuable tips and strategies to help operators maximise their benefits during the Summer Olympic Games.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand.

Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

Alexander Kamenetskyi, head of SOFTSWISS Sportsbook, shares: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”

Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

Alexander adds: “The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”

Reactivating Inactive Players

Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

Alexander continues: “It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.”

The Olympic Games are one of the most highly anticipated sporting events in the world, with athletes from all corners of the globe competing for gold, silver, and bronze medals. With so much excitement and competition, it’s no wonder that betting on the Olympics has become increasingly popular among sports fans.

If you’re looking to place bets on the Olympic Games, it’s important to get expert advice to help you make informed decisions. That’s where SOFTSWISS comes in. As a leading provider of sports betting solutions, SOFTSWISS offers expert advice and insights to help you navigate the world of Olympic betting.

One of the key benefits of getting expert advice from SOFTSWISS is their in-depth knowledge of the athletes and events at the Olympic Games. Their team of experts closely follows the latest developments in the world of sports, giving them valuable insights into which athletes are in top form and which events are likely to be the most competitive.

In addition to their expertise in sports, SOFTSWISS also offers advanced analytics and data analysis tools to help you make more informed betting decisions. By analyzing historical data, trends, and performance metrics, SOFTSWISS can provide you with valuable insights that can give you an edge when placing bets on the Olympic Games.

Furthermore, SOFTSWISS offers a wide range of betting options for the Olympic Games, allowing you to choose from a variety of markets and odds. Whether you’re interested in betting on individual events, medal counts, or overall standings, SOFTSWISS has you covered with a comprehensive selection of betting options.

So if you’re looking to get expert advice on betting at the Olympic Games, look no further than SOFTSWISS. With their wealth of knowledge, advanced analytics tools, and wide range of betting options, you’ll have everything you need to make informed and strategic bets on this year’s Olympic Games.

Oddin.gg announce its partnership with Dafabet, a globally recognised platform and online betting powerhouse with global reach.

Dafabet stands out as one of the premier online betting platforms with a worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket. Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product. The integration will be available on desktops, Android, iOS.

James Barnfather, head of sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players.

“On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive.”

Marek Suchar, managing director and co-founder at Oddin.gg, explained: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships.”

Oddin.gg, a leading provider of esports betting solutions, has recently announced a partnership with Dafabet, one of the largest online gambling operators in Asia. This collaboration aims to enhance the gaming experience for players by offering a wider range of betting options and innovative features.

Dafabet is known for its extensive sports betting offerings, including football, basketball, and tennis. With this new partnership, Dafabet will now be able to offer its customers access to Oddin.gg’s cutting-edge esports betting platform. This platform provides real-time odds, live streaming, and in-depth statistics for popular esports titles such as League of Legends, Counter-Strike: Global Offensive, and Dota 2.

By integrating Oddin.gg’s technology into its platform, Dafabet will be able to provide its customers with a more immersive and engaging esports betting experience. Players will have access to a wide range of betting markets, including match winner, map winner, and total rounds, as well as live betting options for added excitement.

In addition to enhancing the betting experience for players, this partnership will also benefit both companies by expanding their reach in the rapidly growing esports market. Esports has become increasingly popular in recent years, with millions of fans tuning in to watch tournaments and competitions around the world. By offering a comprehensive esports betting platform, Dafabet and Oddin.gg are positioning themselves as leaders in this emerging industry.

“We are thrilled to partner with Dafabet to bring our innovative esports betting solutions to a wider audience,” said Marek Suchar, CEO of Oddin.gg. “Esports is a rapidly growing market with a passionate fan base, and we are excited to work with Dafabet to provide players with a top-notch betting experience.”

This partnership between Oddin.gg and Dafabet represents a significant step forward in the evolution of esports betting. By combining their expertise and resources, these two companies are poised to deliver a world-class gaming experience for players around the globe. With a focus on innovation and customer satisfaction, this collaboration is sure to set new standards for esports betting in the years to come.

The Gambling Commission has launched a new gambling survey for Great Britain which states nearly half of participants aged 18 and over in the past four weeks.

The survey outlined that participants were more likely to gamble online than gamble in person (37 percent and 29 percent), however, when removing lottery involvement, 18 percent of participants had gambled in person and 15 percent preferred online gambling.

Male participants (52 percent) were more likely than female participants (44 percent) to have participated in any gambling in the past 4 weeks.

The publication provides insights into attitudes and gambling behaviours, preferred gambling choices and overall participation numbers by age and gender. Responses from 9,804 people were used for data and expected to increase to around 20,000 by next year.

Tim Miller, executive director of research and policy, explains the purpose of the survey: “One of our aims as a regulator is to ensure we gather the best possible evidence on gambling – and today’s publication is the next significant step forward in our journey on creating a robust source of evidence for gambling in Great Britain.

“Data in this report represents the first year of a new baseline, against which future changes can be compared¹ and as such will prove invaluable in deepening further our understanding of gambling across the country.”

Professor Patrick Sturgis, professor of quantitative social science at the London School of Economics, added: “The new design of the Gambling Survey for Great Britain will significantly enhance the evidence base on patterns and trends in gambling behaviour.

“With an annual sample size of 20,000 individual interviews across the nations and regions of Great Britain, the survey will provide researchers and policy makers with fine-grained and timely data across a broad range of key indicators.

“Using a push-to-web mixed mode design and random probability sampling from the Postcode Address File, the survey implements state-of-the-art methodology to a very high standard.”

The Global Society of Gambling Behavior (GSGB) has recently released its first annual Gambling Report, providing valuable insights into the world of gambling and its impact on society. The report, which is based on extensive research and data analysis, sheds light on various aspects of gambling behavior, including trends, demographics, and the prevalence of problem gambling.

One of the key findings of the report is the growing popularity of online gambling. With the rise of technology and the widespread availability of internet access, more and more people are turning to online platforms to place their bets. This trend is particularly evident among younger generations, who are more likely to engage in online gambling than older age groups.

The report also highlights the prevalence of problem gambling in society. According to the data collected by GSGB, approximately 2% of the population is classified as problem gamblers, with a further 4% at risk of developing a gambling addiction. These statistics underscore the importance of promoting responsible gambling practices and providing support for those who may be struggling with gambling-related issues.

In addition to examining the prevalence of problem gambling, the report also delves into the economic impact of the gambling industry. According to GSGB’s research, the global gambling market is worth billions of dollars, with significant contributions to national economies around the world. However, the report also raises concerns about the social costs associated with gambling, such as increased crime rates and financial hardship for individuals and families affected by problem gambling.

Overall, the first annual Gambling Report released by GSGB provides a comprehensive overview of the state of gambling in today’s society. By shedding light on key trends and issues within the industry, the report aims to inform policymakers, researchers, and the general public about the complexities of gambling behavior and its broader implications for society. Moving forward, it is hoped that this report will serve as a valuable resource for promoting responsible gambling practices and addressing the challenges posed by problem gambling.

Patrick Mostboeck, senior vice president of fan engagement at Sportradar, spoke to Casino International TV’s Matt Broughton about the recent launch of Sportradar 4Sight, what the tool will offer betting operators and fans, and the plans for the rest of 2024.

Sportradar is a leading global provider of sports data and digital content solutions for the sports betting industry. One of the key executives at Sportradar is Patrick Mostboeck, who serves as the company’s Chief Operating Officer.

Patrick Mostboeck has been with Sportradar since 2012 and has played a crucial role in the company’s growth and success. With over 20 years of experience in the sports and technology industries, Mostboeck brings a wealth of knowledge and expertise to his role at Sportradar.

As COO, Mostboeck is responsible for overseeing the day-to-day operations of the company, including managing key partnerships, driving business development initiatives, and ensuring the delivery of high-quality products and services to Sportradar’s clients.

Under Mostboeck’s leadership, Sportradar has expanded its global footprint and solidified its position as a market leader in sports data and digital content solutions. The company’s innovative products and services have helped to revolutionize the sports betting industry, providing customers with real-time data, analytics, and insights to enhance their betting experience.

In addition to his role at Sportradar, Mostboeck is also actively involved in the sports community, serving on various industry boards and committees. He is passionate about leveraging technology to drive innovation in sports and is committed to ensuring the integrity and transparency of sports betting markets.

Overall, Patrick Mostboeck’s leadership and vision have been instrumental in shaping Sportradar into the successful and respected company it is today. His dedication to excellence and commitment to driving innovation in the sports industry make him a valuable asset to the company and a key figure in the world of sports data and digital content solutions.

The MERKUR UK Community project is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s director of public and political relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”

England Hockey has set a bold vision for the future of the sport, aiming to make hockey the number one team sport in England by 2028. In order to achieve this ambitious goal, the organization has been working with various partners and sponsors to support and promote the growth of hockey at all levels. One such partner that has been making a significant impact is MERKUR, a leading provider of sports equipment and apparel.

MERKUR has been a long-standing supporter of England Hockey, providing high-quality equipment and apparel for players, coaches, and officials. The company’s commitment to innovation and quality aligns perfectly with England Hockey’s vision of excellence in the sport. By partnering with MERKUR, England Hockey is able to ensure that its athletes have access to the best possible equipment, giving them a competitive edge on the field.

In addition to providing top-notch equipment, MERKUR has also been actively involved in promoting hockey at the grassroots level. The company has sponsored various youth programs and initiatives aimed at getting more young people involved in the sport. By investing in the development of young talent, MERKUR is helping to ensure the future success of hockey in England.

One of the key ways that MERKUR is making an impact on England Hockey’s vision is through its support of coaching and officiating programs. The company provides training and resources for coaches and officials, helping to improve the overall quality of the sport. By investing in the development of these crucial roles, MERKUR is helping to create a strong foundation for the growth of hockey in England.

Overall, MERKUR’s partnership with England Hockey is playing a vital role in supporting the organization’s vision for the future of the sport. By providing top-quality equipment, promoting grassroots initiatives, and supporting coaching and officiating programs, MERKUR is helping to drive the growth and success of hockey in England. With their continued support, England Hockey is well on its way to achieving its goal of making hockey the number one team sport in the country by 2028.