Enteractive helps BetMGM enhance customer engagement and retention

Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

Enteractive, a leading provider of player retention solutions, has recently partnered with BetMGM to enhance customer engagement and retention for the popular online gaming platform. This collaboration aims to leverage Enteractive’s innovative approach to reactivation and retention, ultimately driving increased player loyalty and lifetime value for BetMGM.

BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is one of the fastest-growing online gaming platforms in the United States. With a wide range of casino games, sports betting options, and promotions, BetMGM has quickly become a favorite among online gamblers. However, like many online gaming operators, BetMGM faces the challenge of retaining customers and keeping them engaged over the long term.

Enteractive’s player retention solutions are designed to address this challenge by providing personalized and targeted engagement strategies that keep players coming back for more. By leveraging a combination of data analytics, AI-driven insights, and human interaction, Enteractive is able to identify at-risk players, re-engage inactive customers, and build lasting relationships with loyal players.

One of the key benefits of Enteractive’s approach is its focus on human interaction. While many online gaming platforms rely solely on automated marketing campaigns and algorithms to engage with customers, Enteractive takes a more personalized approach by assigning dedicated account managers to each player. These account managers are trained to build rapport with players, understand their preferences and behaviors, and provide tailored recommendations and incentives to keep them engaged.

Through its partnership with BetMGM, Enteractive will work closely with the online gaming platform to implement its player retention solutions and drive increased customer engagement and loyalty. By leveraging Enteractive’s expertise in reactivation and retention, BetMGM aims to enhance the overall player experience, increase customer lifetime value, and ultimately drive sustainable growth for the business.

In conclusion, Enteractive’s partnership with BetMGM represents a significant step forward in the world of online gaming customer engagement and retention. By combining innovative technology with human interaction, Enteractive is helping BetMGM build stronger relationships with its players, drive increased loyalty and lifetime value, and ultimately differentiate itself in a competitive market. As online gaming continues to grow in popularity, partnerships like this one will be crucial for operators looking to stay ahead of the curve and deliver exceptional experiences for their customers.