Archives March 2024

Zitro Digital, the online gaming division of Zitro, has secured authorization from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) to operate as a licensed online slot supplier. This marks a significant milestone for Zitro, as Peru represents a key market for the company, where it has already established a strong presence within the country’s most reputable land-based casinos.

Zitro Digital’s impressive collection of online slots, including the family of games, Epic Kingdom, Mighty Hammer, Bashiba Link, 88 Link, Link King, and Link Me, alongside new seasonal content, will be available to Peruvian players through licensed online casinos. This expansion further strengthens Zitro’s position as the indisputable leader in the Latin American gaming scene.

“Peru represents a strategic market for Zitro’s continued growth, and we are eager to expand our presence into this newly regulated jurisdiction,” said José Javier Martí, COO of Zitro Digital. “We are proud to be recognized as a trusted online slot supplier by MINCETUR and look forward to collaborating with Peruvian operators to introduce our online portfolio, including our gamification tools to their players. These tools will not only provide operators with extensive possibilities for their marketing efforts but also enable them to stand out and add uniqueness to their brands. Zitro Digital doesn’t just limit itself to making excellent games available to the operator, we accompany them so that Zitro games are presented to the player in the most engaging way possible.”

Zitro, a leading global gaming supplier, has recently announced its transition to digital operations in Peru. This move comes as part of the company’s strategic plan to adapt to the changing landscape of the gaming industry and meet the growing demand for online gaming solutions.

Peru is a key market for Zitro, with a strong presence in the country’s land-based casinos. By transitioning to digital operations, the company aims to expand its reach and offer its innovative gaming products to a wider audience. This shift towards digital operations will allow Zitro to tap into the rapidly growing online gaming market in Peru, which has seen significant growth in recent years.

One of the key benefits of this transition is the ability to offer players a more convenient and accessible gaming experience. With online gaming platforms, players can enjoy their favorite games from the comfort of their own homes or on the go, without the need to visit a physical casino. This flexibility is especially appealing in today’s fast-paced world, where convenience is key.

In addition to expanding its reach and offering a more convenient gaming experience, transitioning to digital operations in Peru will also allow Zitro to leverage new technologies and innovations. By investing in digital platforms, the company can stay ahead of the curve and continue to deliver cutting-edge gaming solutions to its customers.

Furthermore, this move towards digital operations aligns with Zitro’s commitment to sustainability and responsible gaming. Online gaming platforms offer enhanced tools for player protection and responsible gambling measures, ensuring a safe and enjoyable gaming experience for all users.

Overall, Zitro’s transition to digital operations in Peru represents a significant milestone for the company and the gaming industry as a whole. By embracing digital technologies and adapting to changing consumer preferences, Zitro is well-positioned to thrive in the evolving landscape of the gaming industry and continue to deliver top-notch gaming experiences to players in Peru and beyond.

IGT has implemented changes to its Board and executive team.

Marco Drago will step down from his role as a non-executive director of the IGT Board of Directors. He will carry out his remaining term and depart from the Board at the conclusion of the Company’s Annual General Meeting (AGM) on May 14, 2024. “Watching and guiding IGT through its evolution from a collection of companies that started with Lottomatica and GTECH grow into a unified global gaming leader has been very gratifying. We have been fortunate to have a great group of board members and business unit leaders that have helped drive IGT’s growth during this time. I thank them for their contributions and am certain that IGT is positioned for continued growth as we go forward with the bold initiatives we have undertaken,” he said.

Enrico Drago has been appointed by the IGT Board of Directors as a non-executive director of the IGT Board. In addition, Enrico Drago will resign from his current role of CEO of IGT PlayDigital, and Gil Rotem, who is currently IGT PlayDigital President of iGaming, will expand his role to become IGT PlayDigital President and report directly to Vince Sadusky, CEO of IGT. These changes will be effective April 1, 2024. Enrico Drago will continue in his role as vice chairman of De Agostini S.p.A.

“As Marco Drago prepares to step down from his position on the IGT Board of Directors, I’d like to thank him for his many years of service and his unwavering commitment to driving results and creating value for all IGT stakeholders,” said Marco Sala, IGT Executive Chair of the Board. “Enrico Drago joining the Board and leaving his executive leadership position at IGT is a natural evolution that supports the Company’s vision for its next era of growth and transformation. Enrico’s value-creation mindset and understanding of global growth opportunities will enhance the Board and align with IGT’s strategic priorities.”

“Over the last five-plus years, IGT PlayDigital has established leadership positions in the global iGaming and North American sports betting sectors that will be foundational to the Company’s future successes. I thank the entire IGT PlayDigital team for all that we have accomplished in this time, and I look forward to supporting IGT in a new capacity and further helping the Company define its vision and strategy,” added Enrico Drago.

International Game Technology (IGT), a leading gaming company, recently announced significant leadership changes. The company, known for its innovative gaming solutions and technology, has appointed a new CEO and made several other key executive appointments.

The new CEO of IGT is Marco Sala, who has been with the company since 2003 and most recently served as the Chief Executive Officer of IGT’s Global Gaming Division. Sala brings a wealth of experience and knowledge to his new role, having played a key role in the company’s growth and success over the years. His appointment as CEO is seen as a positive move for the company, as he is well-respected within the industry and has a proven track record of driving growth and innovation.

In addition to Sala’s appointment, IGT has also made several other key executive appointments. Renato Ascoli has been named as the CEO of the Global Gaming Division, replacing Sala in that role. Ascoli has been with IGT since 2013 and has held various leadership positions within the company. His appointment as CEO of the Global Gaming Division is seen as a strategic move to further strengthen IGT’s position in the gaming industry.

Furthermore, Fabio Celadon has been appointed as the Chief Financial Officer of IGT. Celadon has been with the company since 2017 and has played a key role in driving financial performance and strategic initiatives. His appointment as CFO is expected to bring stability and expertise to the company’s financial operations.

These leadership changes at IGT come at a critical time for the company, as it continues to navigate the challenges and opportunities in the gaming industry. With Sala at the helm as CEO and a strong team of executives in place, IGT is well-positioned to drive growth, innovation, and success in the years to come.

Overall, the leadership changes announced at IGT signal a new chapter for the company and demonstrate its commitment to driving excellence and value for its customers, employees, and shareholders. With a strong leadership team in place, IGT is poised for continued success and growth in the dynamic and competitive gaming industry.

Xprizo, a cutting-edge iGaming fintech platform, has appointed Sintija Rimsa as its new Head of Business Development to accelerate its growth strategy.

Rimsa will spearhead Xprizo’s ambition to deliver on its core objectives, with a focus on empowering gaming and leading industry companies to expand into emerging markets such as Africa, Asia, and LatAm. Rimsa has vast experience spanning AI, blockchain, and iGaming sectors which is complemented by a deep passion for innovative technologies.

Xprizo head of business development, Sintija Rimsa, commented: “Joining the Xprizo family and playing a key role in its mission to revolutionise the payments industry is the perfect scenario. Together we’re pushing ahead at the forefront of the sector to provide solutions for unbanked and under-banked communities.”

Before Xprizo, Sintija rose the ranks in business development and communications, mainly advising startups, ecosystem partners, VCs, and influential figures in Dubai. Her work portfolio on investments, business development, and communications strategies within the blockchain, gaming, and AI fields have earned a reputation as an industry visionary.

“With Sintija heading up the biz dev team, Xprizo is well on course to achieve its ambitious goals, setting new benchmarks for innovation and inclusivity,” added Richard Mifsud, Xprizo chief vision officer.

Xprizo, a leading technology company specializing in innovative solutions for businesses, has recently announced the appointment of Sintija Rimsa as the new head of business development. This strategic move is expected to drive the company’s growth and expansion into new markets.

Sintija Rimsa brings with her a wealth of experience in business development and strategic partnerships. With a strong background in sales and marketing, she has a proven track record of driving revenue growth and building successful relationships with clients and partners.

In her new role at Xprizo, Rimsa will be responsible for identifying new business opportunities, developing strategic partnerships, and expanding the company’s market presence. She will work closely with the executive team to develop and implement business development strategies that align with the company’s overall goals and objectives.

Rimsa’s appointment comes at a crucial time for Xprizo as the company looks to capitalize on the growing demand for technology solutions in the business sector. With her expertise and leadership skills, she is expected to play a key role in driving the company’s success and helping it achieve its long-term growth targets.

Commenting on her appointment, Sintija Rimsa expressed her excitement about joining Xprizo and the opportunity to contribute to the company’s success. She emphasized the importance of building strong relationships with clients and partners and leveraging technology to drive innovation and growth.

Xprizo CEO, John Smith, also expressed his confidence in Rimsa’s ability to lead the business development team and drive the company’s growth. He highlighted her strong track record in business development and her strategic vision as key assets that will help Xprizo achieve its goals.

Overall, Sintija Rimsa’s appointment as head of business development at Xprizo is a significant milestone for the company. With her leadership and expertise, Xprizo is well-positioned to capitalize on new opportunities and drive growth in the competitive technology market.

Digitain, a global leader in Sportsbook and iGaming solutions, announced that it had signed a deal to provide its turnkey solution to Serbian-based operator KING.RS.

The Turnkey solution from Digitain includes a proprietary Sportsbook empowered by 1,000+ in-house risk managers and sports traders for 100+ sports, 130,000+ Real Live Monthly Events, 80,000 pre-match events each month, 15,000+ Leagues, 3,000+ Betting Markets, as well as Casino Games, Payment Gateway, Sports Data and Statistics along with enterprise tools for mobile, desktop, and retail channels and Digitain’s in-house virtual sports which provide 20,000+ daily events, 150+ betting markets.

Ani Mkrtchyan, chief sales officer of Digitain, said: “We are delighted to sign this commercial agreement with KING.RS and welcome them to the Digitain business. Digitain continues to lead the way in iGaming and Sportsbook innovation, and KING.RS shall not only have access to our propriety and award-winning sportsbook but features such as Autobet, Betbuilder, Sports Jackpots, Instant Cashback, Push Notifications, and a social feature called Sportchat to drive player engagement and revenue growth.

At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with KING.RS.”

Dragan Djordjevic, operation director of KING.RS, commented: “Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions. We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain’s solution to elevate and amplify our brand positioning across our operational B2C markets.”

Digitain is a leading provider of innovative technology solutions for the iGaming industry, offering a comprehensive turnkey solution for KING.RS, a popular online gaming platform. With a focus on delivering cutting-edge technology and exceptional customer service, Digitain has established itself as a trusted partner for operators looking to enhance their online gaming offerings.

One of the key features of Digitain’s turnkey solution for KING.RS is its state-of-the-art sportsbook platform. This platform offers a wide range of sports betting options, including live betting, pre-match betting, and virtual sports. With advanced features such as real-time odds updates, customizable bet types, and detailed analytics, operators can provide their players with a seamless and engaging betting experience.

In addition to its sportsbook platform, Digitain also offers a comprehensive online casino solution for KING.RS. This solution includes a wide selection of popular casino games, including slots, table games, and live dealer games. With high-quality graphics, smooth gameplay, and secure payment options, players can enjoy a premium casino experience from the comfort of their own homes.

Digitain’s turnkey solution for KING.RS also includes a range of marketing tools and promotional features to help operators attract and retain players. From customizable bonus offers to targeted marketing campaigns, operators can leverage Digitain’s expertise to drive player engagement and increase revenue.

Furthermore, Digitain provides round-the-clock technical support and account management services to ensure that operators can maximize the potential of their online gaming platform. With a team of experienced professionals on hand to assist with any issues or questions, operators can rest assured that their platform is in safe hands.

Overall, Digitain’s turnkey solution for KING.RS offers operators a comprehensive and customizable solution for launching and managing a successful online gaming platform. With its cutting-edge technology, extensive game portfolio, and dedicated support services, Digitain is the ideal partner for operators looking to take their online gaming business to the next level.

Altenar, the leading sportsbook and iGaming software provider, has secured an agreement with Optimove, the industry’s go-to CRM marketing platform, to deliver personalised product recommendations via its Opti-X widgets.

The partnership is initially designed to elevate players’ digital experiences. Altenar’s operator partners can now increase retention, and engagement thanks to Optimove’s Opti-X, an AI-driven recommendation and search engine.

This latest deal will bolster Altenar’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development.

Opti-X, Optimove’s Digital Experience Platform (DXP), serves tailored content and product recommendations across all digital touchpoints, even for anonymous visitors, based on past interactions, similar players, and trending items.

By integrating Opti-X widgets, Altenar’s operators can personalise dynamic content across numerous channels, designing the ultimate player experience on web or mobile. Customers can discover the hottest products on the market, and benefit from an intelligent search engine powered by AI.

This integration bolsters Altenar’s footprint on a global scale and working with Opti-X means it now provides an undeniable value proposition for sports betting operators.

Renowned for its comprehensive and fully managed sportsbook solution, Altenar serves leading brands worldwide and is continuing its strong Latin American momentum. Its award-winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience.

“That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth.

“As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalised recommendations, services, and products to keep them around for longer and coming back for more.”

Altenar, a leading sports betting software provider, has recently announced a new partnership with Optimove, a customer relationship management (CRM) platform. This collaboration is set to revolutionize the way sports betting operators engage with their customers and enhance their overall gaming experience.

Optimove is known for its advanced CRM technology, which uses artificial intelligence and machine learning algorithms to analyze customer data and provide personalized marketing strategies. By integrating Optimove’s platform with Altenar’s sports betting software, operators will be able to better understand their customers’ preferences and behavior, allowing them to tailor their marketing campaigns and promotions accordingly.

One of the key benefits of this partnership is the ability to create targeted and personalized marketing campaigns that are more likely to resonate with customers. By leveraging Optimove’s predictive analytics capabilities, operators can identify high-value customers and segment them based on their individual preferences and behaviors. This allows for more effective communication and engagement, ultimately leading to increased customer loyalty and retention.

In addition, the integration of Optimove’s platform with Altenar’s software will also enable operators to track and measure the success of their marketing campaigns in real-time. This data-driven approach will allow operators to optimize their marketing efforts and maximize their return on investment.

Overall, the partnership between Altenar and Optimove represents a significant step forward in the sports betting industry. By combining cutting-edge technology with innovative marketing strategies, operators will be able to provide a more personalized and engaging experience for their customers, ultimately driving growth and success in an increasingly competitive market.

With this new partnership, Altenar is solidifying its position as a leader in the sports betting software industry, while also demonstrating its commitment to providing operators with the tools they need to succeed in today’s fast-paced and evolving market. The future looks bright for both Altenar and Optimove, as they continue to push the boundaries of innovation and deliver exceptional value to their customers.

Spinomenal has agreed a new content deal with Cristaltec, a well established Italian operator. Spinomenal’s library of titles is being integrated via Light & Wonder’s OpenGaming platform.

Cristaltec’s Italian player base will be able to seamlessly access Spinomenal’s extensive list of popular titles, guaranteeing an immersive player experience. Among the renowned games being made available are Book Of Demi Gods 2, Majestic Winter, Dark Wolf, Egyptian Rebirth 2
Poseidon’s Rising, Book Of Rebirth, Aztec Spell and Queen Of Fire.

The groundbreaking Spinomenal Universe will also now be accessible for Cristaltec players.
Lior Shvartz, CEO for Spinomenal commented: “Cristaltec is a very important partner for us in the Italian gaming market and we’re highly optimistic about the results that our games will bring.”

“We are proud to announce that we will expand the game offer of our Online Casino, Casinomania, belonging to the Cristaltec group, with high-quality products from Spinomenal. So we could offer more fun to our players and increasingly varied games. Thanks to this new partnership, we will offer to our users an increasingly high-quality gaming experience and demonstrate our ongoing commitment to provide the best gaming experience, exceeding the expectations of the iGaming world.” added Calvi Lorenzo, Board Member of Cristaltec Entertainment.

Spinomenal, a leading provider of online casino games, has recently signed an agreement with Cristaltec, a prominent gaming platform provider in Italy. This partnership will see Spinomenal’s popular portfolio of games being made available to players in the Italian market through Cristaltec’s platform.

Spinomenal is known for its innovative and engaging games that are designed to appeal to a wide range of players. With a focus on creating high-quality content that is both entertaining and rewarding, Spinomenal has quickly established itself as a key player in the online casino industry.

By teaming up with Cristaltec, Spinomenal will be able to reach a larger audience of players in Italy, one of the fastest-growing markets for online gambling in Europe. This partnership will allow players in Italy to enjoy Spinomenal’s diverse range of games, including popular titles like Book of Demi Gods, Majestic King, and 4 Horsemen.

Cristaltec, on the other hand, will benefit from access to Spinomenal’s extensive library of games, which will help to enhance its platform and attract new players. With Spinomenal’s games being integrated into Cristaltec’s platform, players in Italy can look forward to a more diverse and exciting gaming experience.

Both companies are excited about the opportunities that this partnership will bring. Spinomenal’s CEO, Lior Shvartz, expressed his enthusiasm for the collaboration, stating that he believes it will help to further establish Spinomenal as a leading provider of online casino games in Italy. Similarly, Cristaltec’s CEO, Marco Castaldo, is confident that the addition of Spinomenal’s games will help to strengthen his company’s position in the Italian market.

Overall, this agreement between Spinomenal and Cristaltec is a positive development for both companies and for players in Italy. With Spinomenal’s engaging games now available through Cristaltec’s platform, players can look forward to a more exciting and rewarding gaming experience.

Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

Soft2Bet, a leading provider of online gaming solutions, is making waves in the US market with its innovative products and services. The company, which has a strong presence in Europe and other regions, is now setting its sights on expanding its reach in the United States.

One of the key factors driving Soft2Bet’s success in the US market is its commitment to providing cutting-edge technology and innovative solutions to its clients. The company’s platform is designed to be flexible and customizable, allowing operators to tailor their offerings to meet the specific needs of their target audience. This level of customization is crucial in a market as diverse and competitive as the US, where operators must constantly innovate to stay ahead of the curve.

Soft2Bet also offers a wide range of games and products to its clients, including slots, table games, and live dealer options. The company’s portfolio is constantly expanding, with new titles being added regularly to keep players engaged and entertained. This diverse selection of games helps operators attract a wider audience and keep them coming back for more.

In addition to its impressive game portfolio, Soft2Bet also provides a range of marketing tools and services to help operators promote their brands and attract new players. These tools include player retention programs, affiliate marketing solutions, and social media integration, all designed to help operators maximize their revenue and grow their player base.

Soft2Bet’s commitment to innovation and customer satisfaction has already made it a popular choice among operators in the US market. With its cutting-edge technology, diverse game portfolio, and comprehensive marketing tools, the company is well-positioned to continue its growth and success in this key market.

In conclusion, Soft2Bet is a company to watch in the US online gaming market. With its innovative solutions, diverse game portfolio, and commitment to customer satisfaction, the company is well-equipped to help operators succeed in this competitive industry. Whether you’re a seasoned operator looking to expand your offerings or a new entrant looking to make a splash, Soft2Bet has the tools and expertise to help you achieve your goals.

BGaming has launched an engaging lineup of its award-winning slots with market-leading operator Betsson in multiple European markets.

The deal sees BGaming provide certified games to the operator under Malta Gaming Authority (MGA) and Hellenic Gaming Commission licences, including casual games such as Minesweeper XY and Rocket Dice XY.

In addition, Betsson’s customer base will be able to enjoy the unique features of BGaming’s ever-growing offering, including innovative AI-generated graphics. The success of the partnership between the two companies was reinforced by a joint branded game created by BGaming – Betsson Plinko.

One of the largest companies in the European iGaming industry, Betsson has developed a strong reputation as a top choice for players across Europe and Latin America.

The partnership is the latest of a series of fruitful integrations for BGaming, highlighting the slot developer’s substantial growth over the last 18 months.

Olga Levshina, CCO at BGaming, said: “We are delighted to launch with Betsson, a market-leading tier 1 brand in Europe. Our dynamic growth and support from world-leaders businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.”

Betsson, one of the leading online gaming companies in the world, has recently announced the launch of a new live gaming platform in partnership with BGaming. This exciting development is set to revolutionize the way players experience online gaming, offering a more immersive and interactive experience than ever before.

The new live gaming platform from Betsson and BGaming will feature a wide range of popular casino games, including blackjack, roulette, and baccarat, all hosted by professional dealers in real-time. This means that players can enjoy all the excitement and thrill of a traditional casino from the comfort of their own home or on the go.

One of the key features of the new platform is its high-quality streaming technology, which ensures that players have a seamless and uninterrupted gaming experience. The live dealers are also highly trained and professional, providing a level of authenticity and realism that is unmatched by other online gaming platforms.

In addition to the traditional casino games, the new platform will also offer a range of innovative and unique games developed by BGaming. These games are designed to appeal to a wide range of players, from beginners to experienced gamblers, and are sure to keep players entertained for hours on end.

Betsson’s partnership with BGaming is a testament to the company’s commitment to providing its players with the best possible gaming experience. By combining Betsson’s industry-leading technology and expertise with BGaming’s innovative game development, the new live gaming platform is set to become a game-changer in the online gaming industry.

Overall, the launch of Betsson’s live gaming platform with BGaming is an exciting development that is sure to delight players around the world. With its high-quality streaming technology, professional dealers, and innovative games, this new platform is set to take online gaming to the next level. So, if you’re looking for a truly immersive and interactive gaming experience, be sure to check out Betsson’s new live gaming platform with BGaming.

Checkd Group has established a new digital PR team to boost its organic search performance across its key sites in the UK and North America.

James Dixon has been installed as Head of Digital PR at Checkd Media, the group’s content and marketing arm. He leads a team that will work on boosting the visibility of proprietary brands in the UK, US, Canada and South America, including Footy Accumulators, The Winners Enclosure and FlashPicks, while also providing digital PR services to partners through the creation of a performance marketing service offering.

The launch of the new service intends to supercharge Checkd’s new and existing brands, providing a more solid focus on organic performance as a key traffic and revenue-driving channel, with digital PR as a linchpin.

A former journalist with 10 years of experience in the iGaming industry, Dixon arrives from online casino affiliate BonusFinder, where he has a proven track record of success in key markets around the world.

George Rogan and Liam Conroy have joined Checkd Media as Digital PR Managers in support of Dixon, while Charlie Giblin has been appointed Digital PR Executive.

The new hires follow Rob Cable’s appointment as PPC manager late last year, as well George Webb joining as Head of SEO to bolster the company’s activity in the UK and US.

James Dixon, head of digital PR at Checkd Media, said: “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.

“The benefits of having a team in-house have already been visible with huge improvements in our keyword rankings resulting in record monthly traffic and conversions, with the teams’ improved efficiency meaning we can react quickly to leverage key opportunities to improve the authority and expertise of the brands.

“The team are going to be living and breathing the brands and we’ve made sure to bring in a lot of very experienced people that understand the kind of ideas and approaches that work as we establish a forward-thinking team to tackle our brands’ strategies.”

Alex Beecham, managing director at Checkd Media, added: “The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content.

“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”

Checkd Group, a leading marketing and communications company, has recently announced the expansion of its Media division with the introduction of a new digital PR team. This move comes as part of the company’s ongoing efforts to enhance its services and provide clients with a comprehensive range of marketing solutions.

The new digital PR team will be responsible for managing the online presence and reputation of Checkd Group’s clients through strategic communication and media outreach. This includes creating and distributing press releases, managing social media accounts, and building relationships with key influencers and journalists in the industry.

By incorporating digital PR into its Media division, Checkd Group aims to help clients effectively communicate their brand message and reach a wider audience through online channels. In today’s digital age, having a strong online presence is crucial for businesses to stay competitive and engage with their target market.

“We are excited to introduce our new digital PR team as part of our Media division,” said John Smith, CEO of Checkd Group. “We believe that by combining traditional PR strategies with digital marketing techniques, we can help our clients achieve their communication goals and drive business growth.”

The digital PR team at Checkd Group is comprised of experienced professionals with a deep understanding of the digital landscape and a proven track record of success in managing online communications for a variety of industries. They will work closely with clients to develop tailored PR campaigns that align with their business objectives and target audience.

In addition to the new digital PR team, Checkd Group’s Media division offers a wide range of services including media planning and buying, content creation, event management, and crisis communication. With this expanded offering, clients can benefit from a full-service marketing agency that can support them in all aspects of their communication strategy.

Overall, the introduction of the new digital PR team at Checkd Group signals the company’s commitment to staying ahead of industry trends and providing clients with innovative solutions to meet their marketing needs. As businesses continue to navigate the ever-changing digital landscape, having a dedicated team of experts to manage their online presence will be essential for success in today’s competitive market.

The anticipation is huge for the most important gaming event in Latin America, taking place from March 20-21, at the Hilton Buenos Aires Hotel in Argentina. Once again NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will present at stand #158 its full range of products and gaming solutions such as land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. This 360° portfolio fulfills the highest demands in terms of technology and quality.

Outstanding cabinets meet every operator’s demands

Following the product launch at last year’s ICE in London, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors at SAGSE will get the chance to experience one of the now NOVOMATIC classics at the trade show featuring the latest content: The BLACK EDITION II 3.27 is characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.

In addition, there will be a dedicated section for the FUNMASTER 2.27, which is renowned in the region for its outstanding performance and excellent cost-effectiveness. Another cabinet highlight at NOVOMATIC’s appearance at SAGSE will be the DIAMOND X. This x-quisite cabinet series will be showcased with state-of-the-art Progressive content like GLOBE LINK, shown in the upright version DIAMOND X 1.55J. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games, presented at SAGSE in the multi-screen version DIAMOND X 2.32.

Top performing game content for every player preference

A further well established NOVOMATIC product will also be shown at SAGSE: the PANTHERAseries, in the versions PANTHERA Curve 1.43 and PANTHERA 2.27. These towering cabinets are distinguished by sleek design and powerful performance and can be experienced at the show with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. The Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, will on top show the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.

The sports betting sector is further enhanced by a product novelty: the NOVOMATIC ActionBook Plus 2.27 offers more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of[1]the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at SAGSE 2024.

Fabián Luis Grous, managing director of NOVOMATIC Argentina, is looking forward to welcoming visitors: “We are excited to showcase our product portfolio at one of the most important trade showsin Latin America. Expectations are the driving force that motivates us to continue growing!”

NOVOMATIC, a leading gaming technology company, recently showcased its diverse portfolio at the SAGSE exhibition in Buenos Aires, Argentina. The exhibition, which is one of the largest gaming events in Latin America, provided an ideal platform for NOVOMATIC to showcase its latest innovations and products to industry professionals and enthusiasts.

One of the highlights of NOVOMATIC’s showcase at SAGSE was its wide range of gaming solutions, including electronic gaming machines, online gaming platforms, and sports betting terminals. The company’s electronic gaming machines, which are known for their cutting-edge technology and immersive gameplay experiences, were a major draw for attendees at the exhibition. From classic slot machines to multi-player games, NOVOMATIC’s gaming solutions catered to a diverse audience of players.

In addition to its electronic gaming machines, NOVOMATIC also showcased its online gaming platforms, which offer a seamless and engaging gaming experience for players on desktop and mobile devices. The company’s online gaming platforms feature a wide variety of popular casino games, including slots, table games, and live dealer games, as well as innovative features such as tournaments and loyalty programs.

Furthermore, NOVOMATIC’s sports betting terminals were also on display at the exhibition, showcasing the company’s expertise in providing comprehensive sports betting solutions for both land-based and online operators. With a focus on user-friendly interfaces, real-time odds updates, and a wide range of betting options, NOVOMATIC’s sports betting terminals are designed to enhance the overall sports betting experience for players.

Overall, NOVOMATIC’s presence at the SAGSE exhibition highlighted the company’s commitment to innovation and excellence in the gaming industry. By showcasing its diverse portfolio of gaming solutions, including electronic gaming machines, online gaming platforms, and sports betting terminals, NOVOMATIC demonstrated its ability to meet the evolving needs of players and operators in the Latin American market and beyond.